Fashion websites need to portray class and style, while also showing off visuals of all those clothes. The fashion world isn’t very forgiving, and it moves so quickly sometimes. That’s why it’s so important for fashion website owners to choose from the best fashion Shopify themes on the market.
These are the best of the best, offering excellent features for sharing galleries of your products and giving your customers multiple views of the styles. Modern minimalism is definitely a format to look into, and you should always consider how quickly customers can move through the checkout process. Although every fashion Shopify theme is going to offer different features, there are some elements that you must have. For instance, every fashion website needs a grid-based gallery. It’s also essential to make sure that you store is responsive to smaller devices. This goes along with the trend that lots of people are starting to buy clothing through phones and tablets.
Shopify themes with social media support are also great since fashion brands are often building large Instagram, Twitter, and Facebook followings, while also selling those products through the social networks. If you’re looking for the best fashion Shopify themes without having to sift through the junk, keep reading to learn about the top options.
The Avone theme is an excellent choice if you’re looking to build a fashion website on Shopify. This theme is highly customizable and offers a lot of control to users in determining how the end result looks and functions. However, just because it provides a lot of features, doesn’t mean you have to spend a long time on building your site. In fact, it’s extraordinarily easy to use this theme.
This Shopify theme was designed with site speed in mind, so potential customers will have an easy go of browsing your content and purchasing from your online store. It’s also easy to update and provides a lot of information block sections that you can edit to include custom information like text, graphics, photos, buttons, and widgets on the fly.
Another useful inclusion here is testimonials. With this feature, you can easily showcase testimonials from your best customers, providing that coveted social proof visitors need to make a purchasing decision. Other features include social media integration and full support of MailChimp so your email marketing game will remain strong.
The Wookie theme is a gorgeous theme for Shopify stores. It features a multipurpose design which makes this theme a perfect choice no matter what type of store you run. The theme comes with all the required tools and modules needed to create a powerful online store. It also has tons of customization options so you can make this theme your own and incorporate your brand’s colors and fonts.
You can easily change navigation, page layouts, product display, and there are even options to include powerful filters on shop pages without the need to download and install a third-party app. The Wookie theme comes with an impressive mega menu, the ability to display your Instagram feed, custom wishlist, sale notifications, and more. On top of that, the theme is GDPR-compliant and makes it easy to import your products from Oberlo and other platforms.
The Shella theme touts itself as the fastest loading Shopify theme so if you want an online store that loads fast, be sure to check it out. This theme features an attractive and modern design with an infinite scroll on your collection pages. Another standout feature is that you can hide options on product listings to make them appear less cluttered.
The Shella theme comes with 65+ predesigned pages and a plethora of customization options so you will have no problems customizing your store and getting it to look just the way you want. The theme includes standard eCommerce features such as megamenus, product filters, product swatches, quick views, and more. In addition to all that, the Shella theme comes with a shipping progress bar which makes it easy for your customers to keep track of their purchase.
The Modular Shopify theme features three styles: Mayfair, Hoxton, and Chelsea. Mayfair provides a modern, sleek design with large images. Hoxton takes the more minimalist approach, with plenty of white space, a beautiful header image, and an excellent responsive interface. Chelsea has a feminine, fun appearance, using a grid-based presentation on the homepage for large images throughout.
As for the general theme features, Modular presents a Quick Buy button, where the customers can instantly go drop items into their shopping carts without moving away from the current page. You’ll also enjoy a signature product grid on all styles, allowing you to present your collections in a clear layout and fit as many products into that grid as possible.
The wide layout comes in handy when you’re trying to fit more content onto your homepage and stick with that modern look. What’s more, the entire Modular theme is optimized to support large images. A full-width Instagram feed is also included, helping you accumulate more Instagram followers and add a dash of creativity to your website.
Much of the Modular theme is set up in a full-width format including the homepage video module, which introduces your company through a more engaging experience. You also receive customizable content modules, social media support, and a great drop-down menu.
Overall, the Modular theme is a top-notch theme to start your fashion business.
The Yanka theme is a multipurpose Shopify theme built with fashion stores in mind. The theme has a simple and minimalistic interface which allows your customers and visitors to focus on your products. It comes with 15+ premade stores so you can easily choose the one that suits your personal style the best.
A standout feature of the Yanka theme is 9 different listing displays which allows you to showcase your fashion outfits in style. In addition to that, the Yanka theme comes with various page templates so you can easily create additional pages such as FAQs, store policies, blog, and more.
In terms of customization options, the Yanka theme comes with several premade header styles and you can easily customize fonts, colors, and more. You will also find flexible banner sections, sticky add to cart buttons, design that’s optimized to load fast, and more.
The Flow Shopify theme offers a minimalist design for setting your products up to be instantly recognizable and appealing. The header module includes overlaying text and a button to lead to your promotions and new products.
The theme has a unique product grid that makes the images highlighted when someone hovers over them. It also has a masonry-style grid which is sure to make you stand out from the competition. The promotional banner comes into play when you’re trying to promote a new product or show off a discount for your customers. There’s also a collection page sidebar which allows you to directly connect to all of your product collections and showcase them in the sidebar.
The Flow theme offers a beautiful homepage video which links to both YouTube and Vimeo URLs. Pair that with the slide-out cart and you have a way to show people what your products are about then funnel them into the gallery and shopping cart without any problems.
Flow is a stunning theme that works best for smaller to mid-sized fashion stores. Its elegant, modern layout makes customers feel at home. You also receive bonuses like social media icons, drop-down navigation, and built-in color palettes.
The Split theme is highly recommended for hip brands with an engaging story to tell. The whole point of the theme is to use images to walk customers through the journey your company has gone through.
The Cuber style looks like something you might use for an outdoors outfitting brand. There are also two other styles which provide bright colors and wonderful modules for zooming in on those products in a fun way. What’s cool is that the Split theme is optimized for extra large images. The theme also includes a testimonials section that allows you to share customer reviews on your brand.
The social feed grid is a great part of the theme because of its linking ability with social networks like Twitter and Instagram. You also get a vertical slideshow that presents your images, products, or blog posts in a unique way. With this theme, you can choose from two menu options, one of which has a multi-level design while the other has a large horizontal menu.
Also worth noting is the related products module. It’s a superb option for promoting more products when users are rolling through the checkout or looking at certain product pages. Throw in the mobile-friendly design and the top-notch search engine optimization and you have an excellent Shopify theme.
The Belle theme features a modern and elegant design with 15 different homepage demos. This makes the Belle theme a great choice for any type of store.
The homepage has plenty of space to showcase new arrivals, most popular products, and popular categories. You can also offer product pre-orders and easily import products from Oberlo. Another nifty feature is the age verification popup and product countdown timers which help add a sense of urgency to your store.
The Belle theme also offers plenty of customization options so you can truly make this theme your own. Customize fonts, colors, add megamenus, and more. You can also take advantage of the drag and drop page sections to build a custom layout for your shop pages. On top of that, the theme has a lightbox gallery feature, advanced swatches, unlimited product filters, and AJAX-powered search.
Lezada is another fashion Shopify theme you should consider. It’s truly multipurpose and can be used for any type of eCommerce site and comes with tons of demos you can install to get up and running in record time.
With 220 different home page versions you’ll never want for options here. It also comes with 11 different Revolution Slider layouts, 40 different drag and drop sections, 10 different header variations, and six different footer variations. Mix and match; experiment and have fun.
Plus, it includes a Discuss Comment section, wishlist capability, social media integration, and more. Lezada comes with several fashion inspired demos you can installed but honestly, you can use this theme for any Shopify site you want to create. And if you wind up creating multiple sites across different industries, this one could serve you well multiple times over.
Minimog is a Shopify theme with demos for a wide range of eCommerce stores.
\When building your store with this theme, you’ll have the ability to set up flash sales that offer your products at discounted rates for a set period of time. If you want to capitalize on occasions like Black Friday and Cyber Monday, this feature will let you automate your discounts.
Another way that you can use this theme to enhance your store is its product bundles feature. Offering discounts to those who purchase one of your bundles could be a good way to grow your revenue, as could offering quantity discounts and pre-purchase discounts. Other tools, such as the lucky wheel prize generator and email newsletter popup, all make Minimog a theme that’s worth a closer look.
Minimog is packed with useful eCommerce features for Shopify.
Envy provides four styles to select from, giving you an extra style compared to the majority of the themes sold through the Shopify theme store. Every one of the styles is clean and modern, making all of them useful for companies selling anything from wedding fashion to outdoors gear.
The multi-level menu offers an excellent option for helping your customers navigate throughout your site. You can also tend to fit more items onto a menu like this, making it better for larger stores. The promotional banner from the Envy theme allows you to promote your next sale and easily swap out these promotions every week or month. You also get a product image zoom that comes standard on each of the product pages.
The Envy Shopify theme has a wonderful slideshow that supports large images. it lets you upload multiple images from your gallery and slide through to show customers multiple views. Furthermore, the theme has a marketing popup, which might come in handy if you’d like to display some marketing material or announce a sale.
The Retina Shopify theme has exactly what you need if you’re interested in a trendy, professional website. The theme has four styles, called Austin, Melbourne, Montreal, and Amsterdam. Each of them looks completely different, making it ideal if you’re trying to make multiple websites for clients in other markets.
Regardless of the style you go with, each has an Instagram feed and a full-width homepage video. The video can start playing as someone lands on the homepage, so you have a chance to tell your story and explain to the customer what your company is all about. The sidebar menu adds some interesting functionality.
With this theme, you can create both home and product page videos. What’s more, the theme provides a Quick Buy button so that customers drop an item in their shopping cart without leaving the page they’re currently on.
13. Mr Parker
Mr Parker has the unique advantage of featuring collections without looking too cluttered. Four styles are provided with the theme. Some of which have a neutral design, while others are definitely more feminine.
This theme has a strong focus on images. It supports large images without slowing down your site and you can implement a product zoom for all of your product page photographs. The marketing popup is sure to bring in more attention for your products since it has an option for sending out certain messages to people, like if you were to have a special promotion.
Another thing to keep your eye on is the product filtering. It runs nicely for companies of all sizes, since customers can cut down the selection based on things like size and color. Finally, the Mr Parker Shopify theme includes a collection page sidebar, a dedicated space in the sidebar for showcasing your product collections and rearranging them.
Kalles is a multipurpose Shopify theme with lots of store demos.
The demos that come with Kalles have all been very well-designed and to give you lots of options for how your eCommerce store will look. The types of stores this theme would be especially well-suited to include fashion, watches, baked goods, and technology stores.
To help you display your products in the best possible way, Kalles has features that allow your visitors to zoom into the product images, change product colors, and view images in a full-screen gallery mode. Adding videos and 3D models of your products is covered by the core functionality of Kalles, too.
Kalles has lots of features that let you take control of your Shopify store.
The Pipeline theme does an excellent job of combining a minimalist design with strong visual effects. The theme has a parallax scrolling feature, which is known to keep your site fast and minimalist, but it still gives your customers some eye candy.
The theme styles include bright, dark, and light. It’s important to point out that this theme is particularly made for online stores with large inventory counts. It provides a multi-column menu, featuring a simple navigation area. You can also insert the full-width Instagram feed, a must-have for those who want to put focus on their Instagram photos.
One of the standout features is the modular-style homepage that allows you to showcase anything from your store. Pipeline also has the support for large images, letting you show high-resolution images all over your website, whether it be on your blog or on the homepage.
The District theme does the trick for when you have a solid collection of products. The theme is built with modernism in mind, and many of the styles have solutions for industries outside of the fashion runway. You’ll find a promotional banner with the theme, allowing you to post some information about an upcoming sale or new product. The slideshow has a beautiful layout for inserting brand images or product promotions.
The best part of the District theme is the collection gallery, which easily pulls some of your products into the gallery for viewing. In addition, the theme provides a marketing popup, which is similar to the promotional banner but more useful for when you’re trying to incorporate fullscreen promo messages. Going along with the fullscreen trend, the District theme includes a fullscreen Instagram feed, bringing attention to all of your posts and potentially turning it into your primary gallery.
In short, the District theme has most of the elements you would expect from the best Shopify themes out there.
Impulse is another good example of a versatile multipurpose Shopify theme.
To help you set your store up in the exactly the way that you want, Impulse comes with over 20 content sections that you can mix and match to create your own custom page designs. Impulse also has powerful promotional features to help you generate more sales from your store such as the announcement bar and ability to display products in the footer of your site.
The mega menu is another feature of Impulse that you might find useful when it comes to displaying products and other content to your visitors. Enabling a sticky header is an option too, when setting up your store with Impulse. Other notable eCommerce features include the recommended products widget, product image galleries and slideshows, and support for adding videos to your content.
The Impulse drag-and-drop editor makes it easy to customize your store.
Symmetry is a theme that’s aimed at stores selling clothing and accessories.
The default configuration of the Symmetry demo homepage features a large slider as its most eye-catching element. Displayed at the top of the homepage, this slider is ideal for showcasing a selection of high-quality images of your products. The rest of the homepage layout is packed with different sections for displaying more of your items in interesting ways.
To help generate more conversions, Symmetry has features that include cross-selling, product reviews, promo banners and popups, and a stock counter. Other features, like image zoom, animations, and color swatches all help to enhance your store further. All of the features of Symmetry are optional or can be configured to ensure that they are deployed in the right way for your store.
Symmetry has lots of sections for building unique page designs and layouts.
Gecko offers a clean design for a wide variety of online stores. It fits perfectly in the fashion world, since it has a minimalist layout and white space to bring the attention to your galleries.
The layouts vary, so sometimes you can place your logo in the center or shift it to the side to make room for social media buttons and contact information. The theme has a fullwidth “add to cart” button, along with a one-click checkout. These types of buttons are bound to improve your conversions and make it easier for your customers to see where they can check out.
Gecko also has product pages optimized for better sales. For instance, you can add an upsell countdown to hurry customers up, or even incorporate trust seals below the product information. The theme comes with over 15 gorgeous demos, featuring an installer that only takes a few simple clicks to upload a demo. You also get a mega menu, globe store locator, and an Instagram shop.
The Basel Shopify theme incorporates some excellent responsive elements and it’s the perfect theme for a fashion online store. The theme has many homepage templates, with highly specific industries being targeted.
Basel has a tool called the Nitro product bundle. This is for packaging together collections of products and offering them for sale at a certain price. There’s also a 360-degree view for all product images. What’s more, the product page has a feature for shopping quickly. This means that all of the attributes, colors, and sizes can be instantly changed right from the page, and the images are switched to reflect the change.
Some other key features of the Basel theme include over 600 Google Fonts, unlimited color schemes, a wish list app, RTL support, and Google Rich Snippets.
Basel has pretty much everything you could need for a Shopify store.
The Ella theme is worth nothing as it’s optimized for Shopify sections. Furthermore, the Ella theme has some other powerful theme settings like the mega menu for huge stores and the AJAX-layered navigation for quickly bringing your customers to the right products.
What’s great about the mega menu on Ella is that it looks good on mobile devices as well. This is often not the case with eCommerce themes since the small screen doesn’t do well with large menus. The theme also includes a Flexslider image slideshow which is perfect for showing offers and deals, along with overlaying text and buttons. The dropdown shopping cart is a must-have in the fashion world, since people are far more likely to check out and keep shopping when they know what’s in the shopping cart at all times.
Combine that with the MailChimp support, newsletter popup, and AJAX “add to cart” button, and you’ve found yourself an advanced theme for the fashion world.
The Goodwin theme is a beautiful Shopify theme that comes with 14+ homepage layouts and more than 50 inner pages. Encourage customers to browse your most popular products or show them your recent additions to the store. A standout feature is the advanced add-to-cart button which makes it easy to add the correct product variation to your cart.
The Goodwin theme comes with more than 70 unique widgets that will help you add the desired sections to your store’s pages. You can also fully customize the theme and use your own fonts, colors, and more. The Goodwin theme is also optimized for SEO as it comes with full support for Rich Snippets and loads fast.
In addition to that, you can choose from 12 different header designs and add a powerful megamenu so your visitors can easily access all the important pages on your store.
The Icon Shopify theme puts all of the focus on your images, so it’s best for those brands with visually stunning photography.
The sticky navigation makes sure the menu stays fixed in one position as people scroll down your website. It’s an excellent option for keeping users on-track and making sure no one gets lost. The slideshow supports larger images, and it gives you a place to scroll through multiple promotions or new product releases.
The Icon theme offers a multi-column menu which adds product or category images to the drop down menu items. It’s really a great way to grab attention and ensure people click on the buttons. The theme also includes a product quick view, which is perfect for people to see things like shirts and pants and take a quick look at it before going all of the way to the product page.
Icon also has a parallax effect which it doesn’t take much time to load so it won’t slow down your website. Along with that, the Icon theme has an Instagram feed. It’s a full-width feed for optimal viewing, and it links directly to your Instagram account so that you don’t have to update to locations.
Overall, this is a theme that has some great features like the content sections from Shopify, social media icons, and a built-in color palette.