CaféCultura is a groovy new theme for restaurants from Theme of the Crop. Visually, the theme is a perfect fit for an eatery — the funky typography, the front page set up, and the emphasis on food imagery all denote the perfect café theme.
However, the appearance isn't even what sets this theme apart — it's the function and accompanying plugins that power it. CaféCultura was created to work with a number of specific plugins written for brick-and-mortar businesses, a few of which were created solely for restaurant websites.
After activating the theme, you'll be hit with a pop-up that informs you of the recommended next steps: downloading the accompanying plugins, install demo content until your full copy is ready, read the full user guide, and contact support if you have any questions or problems.
After installing the theme, you will have a new tab under Appearance >> Theme Setup and Appearance >> Install Plugins, which gives you a long list of plugins to install and activate (fortunately, all the plugins can be installed with two clicks of a mouse.)
You are also given the option of installing demo content for five of the most important plugins to get a grasp of how each works.
Food Menu Items
Food and Drink Menu Pro, packaged free with the theme (it normally costs $25), allows you to create an unlimited number of menus and menu sections. It's perfect for restaurants with a set daily/weekly menu.
Once created, the menu appears in a long horizontal bar across the top of the website.
Good Reviews is a plugin for you to add customer reviews and testimonials to your site. It comes with the option of rating stars to accompany each review.
This plugin adds a widget to your sidebar to advertise important dates and events at your eatery. If you are coming out with a new dish, catering to a party, or holding an eating contest (which, believe it or not, is a fantastic way to create some hype around your restaurant), this is how to let everyone know about it.
You can also add an event calendar page that lists the events of the month.
Team Members adds a page for you to showcase your different cooks. It's not something that most restaurant websites do, so it could potentially be a good way to differentiate yourselves from the rest of the café competition and develop a cook-to-customer connection.
CaféCultura was designed to emphasize front page contact details, hence Contact Cards. These cards allow you to showcase restaurant timings, directions to your place of business via Google Maps, and your phone number. You can also choose to any combination of the three elements.
You can also add this to the top of your home page, and details about each element (timings, address, and phone number) are displayed when a user hovers the mouse over the icon.
The theme offers a built-in slider for you to emphasize the qualities of your restaurant. Each slide can also have an optional call to action button.
CaféCultura comes with the Schema.org Markup on its contact cards and on its customer reviews, which helps Google to interpret the meaning of the content and associate the address, contact details, and customer reviews given. This improves the chance that those details will be seen along with your search engine listing.
Theme of the Crop is run by a solitary individual, Nate Wright. Even so, his response times are lightning-fast. After sending him an e-mail with a few questions about the theme, Nate responded within three hours with detailed responses.
At first glance, the theme setup appears to be rather complex and a bit difficult to learn, but after spending a few minutes playing around with each of the functions, I am confident that the average WordPress user wouldn't need much extra help from Nate.
CaféCultura is priced at $49. Fifty bucks for a highly specialized restaurant theme, plus an otherwise $25 premium plugin for free, sounds like a pretty good business investment.
Theme of the Crop has kicked off business with a bang with CaféCultura.
One of Nate's pet peeves is that most of today's theme designers avoid separating theme from function. In other words, specific functions are peculiar only to a certain theme. In case you ever decide to move on to a different theme or even a custom design, you'll lose all the data that belonged in the functions specific to your previous theme.
CaféCultura, though, introduces all the different functions in the form of plugins. If you ever decide for a new look, all your content goes with you.
All things considered, CaféCultura is a robust, fairly priced theme for restaurants.