Online sellers, new and old, are fully aware they’re in a crowded marketplace. Those that stand out provide top-quality products, customer service, and entice, grow, and retain their audience. But, gaining new leads isn’t easy… and once you do, maintaining and fostering a relationship is challenging — especially without the right software.
This is why the right marketing automation platform is imperative.
Both provide everything you need to improve customer communications — email templates, automated workflows, email funnels, to name a few.
With so many similarities, it can be challenging to decipher which tool is best for you. But, by the end of this comparison, hopefully, you’ll have a clearer idea of which (if either) meets your needs.
There’s lots to cover, so let’s dive in!
What Is Moosend
Founded in 2011, Moosend describes itself as an “all-in-one marketing platform”. They’re all about scalability and helping users grow their business by harnessing the power of marketing automation. Moosend makes it easy to create high-converting email campaigns, landing pages, and automated workflows, without writing a single line of code.
It targets itself at small and large businesses alike. With a focus on growth and eCommerce marketing, the platform hopes to appeal to online merchants.
What Is Mailchimp
Mailchimp has been around since 2001. It’s one of the best-known names in email marketing automation and famous for its user-friendliness. They claim to send out over 10,800 emails a second.
Mailchimp is more geared towards small businesses and solopreneurs. With its basic email templates, it’s great for sending newsletters and keeping followers in the loop.
As well as email marketing, Mailchimp also offers a free, albeit simple, website builder. However, we’re focusing on Mailchimp’s marketing capabilities, not its website builder, for this review.
The Bottom Line
Essentially, both Moosend and Mailchimp describe themselves as marketing automation platforms and email marketing services. Both are aimed at businesses looking for an all-in-one marketing solution offering segmentation, email templates, analytics, A/B testing, automation, and integrations.
Ease of Use
For many, ease of use is a dealbreaker when it comes to picking a marketing automation platform — if it’s too difficult to use, it will lead to frustration, and you’ll regret signing up.
Luckily, both Moosend and Mailchimp are pretty intuitive, but let’s break this down a little more.
Moosend’s drag-and-drop interface and customizable templates are incredibly newbie-friendly, making it easy for novices to create content-rich emails, complete with interactive elements.
It also comes with pre-built landing pages that you can quickly and effortlessly customize for your marketing campaign. There’s even an image catalog you can use, so there’s no need to worry about sourcing your own license-free images. This is a cool feature that Mailchimp doesn’t offer.
In short, you don’t need to be tech-savvy to make the most out of this solution.
What’s more, Moosend’s signup process is pretty straightforward too:
- Head to the Moosend website.
- Click “Register” (this is located on the top right of all pages).
- Fill in the email and password fields.
- Select the Create a free account option.
- Provide Moosend with your name and company.
- Create a Moosend login domain (this Moosend login domain will be the URL for your account, providing a quick way to return to your work).
- Click on the Complete Registration button.
- Check your email for an activation link.
That’s it — now you’re good to go!
Mailchimp is equally easy to use and navigate. The email editor provides an intuitive drag-and-drop interface that you’ll pick up in minutes. When you use one of their templates, it’s even simpler to hit the ground running. Just customize it however you wish, and you’re good to go.
You can develop automated workflows just as quickly with Mailchimp’s visual customer journey builder. Here, you just drag campaign elements into a flow chart to craft your customized workflow.
Also, Mailchimp’s content studio allows you to link your account to an associated Instagram or Facebook business account. This enables you to upload images from your social media to use in your emails without having to open loads of different tabs. The same goes for importing product images from a supported eCommerce store platform.
Again, Mailchimp makes it quick and easy to sign up:
- On the Mailchimp website, click the Sign Up Free button (this is located on the top right-hand side of all their web pages).
- Enter a username, email address, and password.
- Check your email for your activation code.
- Once you’ve activated your account, you’ll be asked a few follow-up questions about your organization.
- After this, you can verify your domain name by clicking into the Email Domains sections.
- Here, you’ll simply click Verify Email Domain and then wait for the verification email to follow.
Ease of Use – Winner: Moosend
Moosend takes the crown. Its easy-to-navigate website, intuitive interface, and simplistic signup process give it a slight edge over Mailchimp, where ease of use is concerned.
Segmentation is when you split your email list into smaller groups so that you can send tailored campaigns. This ensures the content you’re providing subscribers is ultra-relevant to them.
For example, you may want to target a particular demographic or a section of your audience that has expressed interest in specific products. Or, you may wish to send a welcome message to new subscribers or first-time customers. Either way, that’s what segmentation empowers you to do — it makes it easy to send custom content to your audience.
With email segmentation being such an asset, let’s see how Moosend and Mailchimp fare.
Moosend provides standard segmentation features — for instance, you can organize your email list based on basic demographics such as age and gender. However, in December 2020, Moosend upped its segmentation game to include “extreme segmentation” options.
This allows you to split your lists according to whether visitors:
- Viewed a product
- Made a purchase
- Abandoned their cart
Moosend takes email segmentation one step further by enabling you to segment your list according to whether recipients:
- Opened emails relating to all your campaigns
- Opened emails about specific campaigns
- Clicked the links included in the body of your emails
- Didn’t open any of your emails
On top of all that, Moosend also comes with weather-based segmentations! As its name suggests, this unique feature enables you to send tailored content depending on the weather. It doesn’t matter where your audience is located or if the climate is hot or cold, you can send automated product recommendations to meet their weather-related needs.
Mailchimp enables you to segment your email lists based on the following criteria:
- Data you’ve collected on your subscribers
- Their engagement history with your brand
- Custom form fields and tags
- Predictive insights based on their consumer behavior
Plus, if you integrate Mailchimp with one of its supported eCommerce store builders, you can segment your list based on their product views and purchases.
The downside is that if subscribers appear on several lists, Mailchimp counts these as separate, making it seem like you have more contacts than you actually do. Unfortunately, this could have cost implications (but more on that in a sec).
Mailchimp also has a lookalike audience finder. This uses both your CRM data and its extensive audience network to identify contacts with similar qualities to your existing customers. Once you’ve established a lookalike audience, you can then target them using Facebook or Instagram ads or say hi with a digital postcard.
Segmentation – Winner: Mailchimp
Both Mailchimp and Moosend’s segmentation options are solid. But, ultimately, Mailchimp has a slight edge. Its audience finder is helpful and its segmentation criteria are more granular, better enabling you to send ultra-relevant content to your audience.
Automation is a must-have for any entrepreneur looking to streamline their marketing and save themselves time. So how do Moosend and Mailchimp compare on automation?
With Moosend, users can automate their marketing communications to ensure they reach customers at the optimum time for conversions.
You can also set multiple trigger conditions. These triggers refer to a specific action the subscriber needs to undergo for an automated message to send. This is where Moosend’s powerful segmentation and automation features go hand in hand. For instance, you could send an automated abandoned cart email to entice the recipient to come back and complete their purchase. Or, you could send product suggestions to existing customers based on their previous transaction history. These are just two examples, but you get the idea.
You can also create customized emails and schedule them to go out automatically on particular days/months and specify time intervals between emails so that customers aren’t overloaded with your content.
Lastly, Moosend has several marketing automation templates that you can customize, expand upon, and save for future campaigns. Templates include a welcome email sequence, upsells and cross-sells, loyalty sequences, and abandoned cart campaigns.
Although we’ll talk about pricing plans lower down in this review, it’s worth noting that Mailchimp’s automation features aren’t available with its freemium package. You have to have a paid subscription to unlock this functionality.
However, the good news is that paid subscribers get access to plenty of automation features, including Mailchimp’s new functionality, Customer Journeys. This allows you to create a path for every option your customers might take. This ensures you’re primed to send an automated email at all starting and branching points along the customer journey (for example, when a customer first subscribes or when they haven’t visited your website for a while).
Other automation features include:
- Automated transactional emails
- Time-optimized emails
- Date-based automations, for example, you could send an automated message on a customer’s birthday, anniversaries, special holidays, and so on
- Welcome emails
- Abandoned cart emails (if you integrate with a supported eCommerce store builder or web host)
All Mailchimp’s automated workflows are simple to set up with its visual drag-and-drop editor. It allows you to react to several classic triggers based on a specific date, event, or contact activity. However, unlike Moosend, Mailchimp doesn’t come with automation templates.
Automation – Winner: Moosend
Both Moosend and Mailchimp provide solid automation features that will make your life a lot easier. However, Moosend makes automation a little bit easier with its pre-built templates. Ultimately, automations have to work in conjunction with the email templates available and the segmentation options you’re given.
Reporting and Analytics
Reporting and analytics are essential — how else will you get a concrete view of what is working, what is not, who is engaging with your website/app/campaigns, and who your customers are?
That said, what reporting and analytics features do Moosend and Mailchimp offer, and which comes out on top?
Described by Moosend as “every manager’s dream,” users can generate reports that provide both a bird’s eye and in-depth view of customer activity, including your campaign’s open, click-through, forward, unopened, bounce, and unsubscribe rates. Moosend also makes it easy to share these reports with your colleagues.
All your recipients’ actions are recorded in one centralized place so that you can quickly review the success of individual campaigns.
You also get analytics on:
- The performance of your email links
- The device types recipients use to view your emails
- The internet browsers recipients use to engage with your emails
- The country location and where recipients are located within that country
- Your biggest spending customers
You can also track and make sense of your contacts’ clicks, pauses, and scrolls to get a further understanding of your audience. For example, you can figure out where your visitors spend the most time on your emails, what content they brush past, and what they actually read. With this info to hand, you’re better positioned to produce email content your audience wants.
Like Moosend, Mailchimp promises plenty of data and reporting features to help you make smarter marketing decisions.
It comes with an Audience Analytics Dashboard that allows you to track customer data and use those insights to take action. This dashboard also makes it easy to spot trends and monitor the evolution of the customer journey. You can track all your marketing campaigns, including emails, automations, social ads, and more. These stats are presented in real time so that you can see what is working best as it comes to fruition.
Mailchimp also enables you to generate reports on growth, engagement, and revenue. You can check how many people clicked your email links, purchased or downloaded something, and compare your success rates against industry peers.
Unlike Moosend, Mailchimp comes with a mobile app so that you can review all your data and reports while you’re on the go.
Reporting and Analytics – Winner: Mailchimp
Mailchimp goes more in-depth with its reporting and analytics tools. I also love that you can analyze campaigns from your smartphone’s convenience using Mailchimp’s mobile app.
If your business has been up and running for a while, there’s a good chance you’re using other software. As such, it’s worth double-checking that any potential marketing automation platform seamlessly integrates with your current tech stack.
This is why taking a look at Moosend’s and Mailchimp’s native integrations is imperative before taking the plunge. That said, let’s look at what both Moosend and Mailchimp offer in terms of integrations.
When it comes to integrations, Moosend says, “No developer? No problem!“. They take pride in their vast catalog of plugins across various categories (CRM, eCommerce, lead generation, list validations, and more). They offer 79 integrations in total, such as WordPress, WooCommerce, Elementor, Drupal, HubSpot, PrestaShop, and many others.
Interestingly, Moosend also enables you to import your email list from Mailchimp!
Moosend introduced its web API in 2020, so it’s now possible for software developers to create their own custom integrations within Moosend’s infrastructure.
As with Moosend, Mailchimp provides a vast number of integrations (289 to be precise), spanning loads of different categories, including lead generation, reservation and events, social media platforms, live chat and SMS messaging, and others.
Mailchimp’s most popular integrations include WordPress, WooCommerce, Adobe, Eventbrite, Hootsuite, Calendly, Facebook, Twitter, and more.
Like Moosend, Mailchimp also comes with an open API so that you can create your own custom integrations.
Integrations – Winner: Mailchimp
Though Moosend and Mailchimp both offer robust native integrations and a colossal choice, Mailchimp has the edge. They provide an even broader array of plugins, especially within the marketing and data analytics niche.
Customer Support and Documentation
Without high-quality customer service, things can soon become stressful and crumble. As such, you’ll want to be safe in the knowledge that if a question arises or things go wrong, you’ll be able to get the help you need…and fast.
In light of that, how do Moosend and Mailchimp fair where customer care is concerned?
On Moosend’s website, there’s a link to their resources at the top of the page. Here, you’ll find loads of useful self-help materials, including blogs, webinars, infographics, and their online help center. From the help center, you can browse their wide range of FAQs, which are intuitively organized across an array of topics.
Moosend also has an “Academy” section on its website. From here, you can access free online courses across a variety of subjects, including how to take your brick-and-mortar business online, eCommerce, publishing, and more.
If you would prefer to contact someone directly, you can:
- Contact Sales – This is your best bet if you’re looking for a personalized quote for a paid plan or if you have any questions about Moosend before parting with your hard-earned cash.
- Contact Support – When you click on the “contact support” button in Moosend’s contact section, you’re taken to a form, which you can fill out as required.
- Live Chat – You can also access the live chat right on Moosend’s website. This claims to have an average response time of a few minutes.
- Phone – Phone support is available on Moosend’s Pro and Enterprise plans.
Mailchimp offers a range of customer resources and support. The help center includes the usual how-to tutorials and guides that will answer most of your questions.
The “resources” tab provides you with marketing tips, guides on branding, growing your audience, and other topics while the “inspiration” tab includes podcasts, series, and films from a range of creators, presented by Mailchimp. Here, you’ll also find:
- Expert Insights – Case studies and how-tos to help you scale up your startup using Mailchimp.
- Industry Trends – Dive deep into various industries, macro trends, and profiles on businesses and founders.
- Smart Living – This covers a range of media about lifestyle and sustainable businesses worldwide.
You can contact Mailchimp’s customer service team via live chat or email. Both chat and email support are available 24/7 from the Essentials plan and upwards.
Phone support is only available on the Premium Plan, from 9 am to 5 pm ET, Monday to Friday.
You can also hire a Mailchimp expert to help you make the most of the tool. You’ll just have to answer a few questions about your goals, and Mailchimp will propose a few names they recommend. Pricing depends on the partner in question.
Customer Support – A Tie
Mailchimp and Moosend both provide extensive customer support. Which you prefer is up to you. I like that Moosend provides in-depth, free courses on topics relevant to marketers in its Academy. Mailchimp, in the meantime, truly lives up to its courier-like reputation by delivering tons of self-help documents.
When it comes down to it, pricing is usually the deciding factor on whether you subscribe to a service or not, so let’s see how much these platforms will set you back.
Moosend allows you to pay on a monthly or annual basis — the choice is yours. It’s worth noting that if you opt for yearly billing, you’ll benefit from a discounted rate. They also have a no-obligation 30-day free trial which includes the full range of Moosend’s enterprise-level features.
Moosend offers two pricing plans, which are as follows:
The Pro Plan
The Pro plan starts at $7 per month with annual billing (or $9 with monthly billing), which allows you to add up to 500 subscribers to your list. Then, the price increases with the number of subscribers, for instance, you can add up to 2,000 subscribers for $19 per month with annual billing. With this plan, you get:
- Unlimited emails
- Landing pages
- Transactional emails (these are emails triggered by customer actions)
- An SMTP server
- Signup and subscription forms
- Reporting and analytics features
- Registering up to five team members
- … and more
The Enterprise Plan
This comes at a custom charge, so you’ll have to contact Moosend directly. This package is an all-rounder, tailored to your specific needs, and charged accordingly. With this, you get all the above features plus priority support, a dedicated account manager, service-level agreement, 10 team members, and much more.
Mailchimp has four pricing plans based on monthly billing only:
The Free Plan
This free-forever plan comes with:
- Up to 2,000 contacts across one audience
- A daily limit of 2,000 sends and a monthly limit of 10,000
- Signup forms, landing pages, and a website builder
- A Mailchimp subdomain
- Access to their CRM and Creative Assistant, a new AI-powered design tool that creates multichannel designs based on your brand
The Essentials Plan
Starting at $11 per month (based on 500 contacts), you’ll get everything in the freemium plan, plus:
- Up to 50,000 contacts across three audiences
- All email templates
- Access to the customer journey builder to create marketing workflows
- Custom branding
- A/B testing
The Standard Plan
Starting at $17 per month (based on 500 contacts), you’ll get everything listed above, plus:
- Up to 100,000 contacts across five audiences
- A customer journey builder and branching points
- Send-time optimization and behavioral targeting
- Custom templates
- Dynamic content
The Premium Plan
Starting at $299 per month (based on 10,000 contacts), you’ll unlock more sophisticated features and a greater degree of customization. You get all the above, plus:
- 200,000+ contacts across unlimited audiences
- More advanced segmentation
- Multivariate testing and comparative reporting
- Unlimited seats and role-based access
- Phone support
As I’ve already said, transactional emails are emails that facilitate a sale or conversion based on your audience’s actions. Transactional emails can be added to Mailchimp’s Standard and Premium plans. The pricing is based on the cost per email, which is taken from pre-paid credit.
You can sign up for a restricted free demo of transactional emails. This gives you a limit of 500 emails to send to any email address using a verified domain. Once you meet this threshold, you’ll have to purchase credit blocks on top of your Mailchimp plan.
Each block of credit facilitates 25,000 emails. The pricing starts at $20/per block. The price decreases according to the number of blocks you have.
Pricing – Winner: Moosend
While Mailchimp has a limited free plan for up to 2,000 contacts, Moosend has a simple and easy-to-understand pricing structure with no surprises.
There’s really only one premium plan for most users to worry about, making Moosend’s core features pretty accessible. It also doesn’t complicate things by including transactional emails as a credit add-on; Moosend simply includes these types of emails in its pricing.
Moosend vs Mailchimp: Which Is Better?
Now that we’ve come to the end of this comparison, we have to declare Moosend the overall winner. For its ease of use, pricing, automation, and templates, Moosend comes up trumps.
This isn’t to say that Mailchimp is not an excellent platform, and you may find that you prefer it, especially if your main focus is on segmentation and analytics.
Hopefully, this article has broken down what each platform offers to judge which is best for you.
If you’re still on the fence about which is better for your business, why not give each of their freemium packages a whirl? This is a great way to get a feel for each solution’s core features and interface.
Whatever you decide, let us know your thoughts in the comments box below. Speak soon!