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The Ultimate Growth Toolkit for WooCommerce

All the conversion tools your WooCommerce store needs to increase revenue, retain customers, and boost AOV—packed into one fast, reliable plugin trusted by over 10,000 stores.

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Current Version: 2.1.0 Last Update: 9 Apr, 2025 Compatiblity: 6.7 Changelog →

The problem: Running a WooCommerce store shouldn’t mean juggling dozens of plugins.

According to our estimates, most store owners rely on 20+ plugins to increase conversions and AOV—but that means constant updates, potential conflicts, and unnecessary costs.

Before Merchant

After Merchant After merchant

The solution: Merchant combines all essential eCommerce features into a single plugin to boost your revenue.

With Merchant, you get an all-in-one plugin that replaces multiple others—reducing maintenance, preventing conflicts, and saving you money on unneeded subscriptions.

Boost Revenue

Product Bundles Pro

Increase your average order value by creating bundles of products to be sold together. Control where and how you want to show the bundles in your store.
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Frequently Bought Together Pro

Boost sales by offering bundles of related products that customers can add to their cart with a single click—directly from your product pages. Use AI-powered recommendations or manually curate the bundles.
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Bulk Discounts Pro

Encourage customers to buy more with flexible bulk discounts. Easily apply discounts to specific products, categories, tags, or even your entire store. For example, offer a 10% discount when customers buy 3 or more items, either across your store or from a specific category.
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Buy X, Get Y Pro

Create a variety of Buy One Get One (BOGO) type offers. For example, buy one of Product X and get one of Product X free, buy three of Product X and get two of Product X free, or buy one of Product X and get 10% off Product Y.
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Complementary Products Pro

Show perfectly matched product suggestions to boost average order value. Customize what’s shown, when, and where — with flexible discounts and display options to fit your store’s style.
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Waitlist Pro

When products are out of stock, allow customers to join an email waitlist from the product page. Automatically send email notifications to customers on the waitlist as soon as products are back in stock.
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Free Gifts Pro

Increase average order value and boost customer satisfaction by rewarding shoppers with a gift for hitting a spending target or applying a coupon.
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Free Shipping Bar Pro

Displays the remaining amount needed to qualify for free shipping. This ultimately motivates customers to add more items to their carts, increasing your AOV.
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Storewide Sale Pro

Easily create tailored discount campaigns for your whole store, specific categories, or select products. Schedule your sales with start and end dates. Optionally, base discounts on user roles.
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Spending Goal Pro

Motivate higher average order values by gamifying the shopping experience and offering customers a discount for reaching a spending goal.
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Pre-Orders

Generate more revenue by allowing visitors to pre-order products that are either out of stock or not yet released.
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Increase Conversion Rates

Sticky Add To Cart Pro

Add a convenient and customizable bar featuring product details and an add to cart button to your product pages. It stays visible as the customer scrolls for easy access and a smoother shopping experience.
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Added To Cart Popup Pro

Display a dynamic popup with product recommendations when items are added to the cart. This not only assures customers that the product has been successfully added to their shopping cart, but also gives the opportunity to cross-sell related products, thereby increasing your average order value.
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Countdown Timer Pro

Create a sense of urgency by displaying a countdown timer on your discounted products.
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Shopify-style Pro

Choose from three different checkout layouts: Shopify-style, Multi-step or One-page.
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Stock Scarcity Pro

Let visitors know that stock is running low on products they are looking at.
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Recently Viewed Products Pro

Show recently viewed products on product pages and in the cart.
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Buy Now

Send your customers directly to checkout instead of the cart with Buy Now buttons.
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Product Labels

Create multiple customizable labels for your products, each with its own display conditions (e.g. by product category) and color settings.
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Quick View

Allows users to quickly view product details without leaving the current page.
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Reduce Cart Abandonment

Side Cart Pro

Enhance your store with a sleek side cart that elegantly slides into view whenever customers add a product to their cart. Streamline the shopping experience with easy cart editing, direct checkout access, and powerful upsell functionality to boost average order value.
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Cart Reserved Timer Pro

Create a sense of urgency by letting visitors know that the products added to their carts are only reserved for a limited period of time.
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Cart Count Favicon

Make sure your store’s browser tabs stand out by showing the number of items in the cart in the favicon.
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Inactive Tab Message

Reduce cart abandonment by dynamically modifying the browser tab's title when the visitor navigates away from your store.
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Build Trust

Advanced Reviews Pro

Enhance your customer reviews with advanced features, including photo uploads, a user-friendly popup for collecting reviews, an eye-catching review summary, improved sorting options, and more.
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Recent Sales Notification Pro

Showcase real-time activity on your store like purchases, product views, and cart additions to build trust, create social proof, and boost conversions.
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Reasons To Buy List Pro

Provide customers with a summary of the key features and benefits of your products.
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Quick Social Links Pro

Display floating social media icons to make it easier for your customers to connect with you.
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Brand Image Pro

Add brand images to product pages.
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Trust Badges

Upload and display trust badges on your product pages.
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Payment Logos

Let your visitors know which payment methods you accept.
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Improve User Experience

Wishlist Pro

Allow customers to easily save products they are interested in and share their wishlist with others.
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Variation Swatches Pro

Display your variable product options as customizable color/image icons, buttons, or dropdowns.
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Google Address Autocomplete Pro

Streamline your checkout process and reduce user errors by autocompleting the address fields with the Google Places API.
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Size Chart Pro

Reduce returns and increase sales by showing a size chart on specific products or all products.
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Product Video Pro

Upload video to be viewed in product galleries and on archive pages
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Product Audio Pro

Upload audio to be listened to in product galleries and on archive pages.
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Login Popup Pro

Allow users to login with a simple pop up.
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Product Navigation Links Pro

Enable easy navigation from one product to the next with next/previous links.
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Real-Time Search

Help visitors instantly find the products they're looking for by using predictive search.
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Clear Cart

Enable customers to easily clear their shopping carts with a single click.
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Animated Add to Cart

Make your Add To Cart button stand out by adding an animation on mouse over or page load.
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Add To Cart Text

Change the text on your store's 'Add to Cart' buttons for simple, variable, and out of stock products, as well as individual products.
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Auto External Links

Keep users from accidentally navigating away from your store by automatically opening external links in a new browser tab.
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Scroll To Top Button

Help your customers get back easily to the top of the page, where they can see the product photos and purchase options.
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Protect Your Store

Agree To Terms Checkbox

Get customers to agree to your Terms & Conditions as part of the checkout process.
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Cookie Banner

Inform your visitors that the site uses cookies.
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Save Thousands on Plugin Subscriptions

You’ll keep more money in your pocket with Merchant Pro. With 40+ distinct modules in one plugin, you can scale your sales for a fraction of the cost. See below how Merchant stacks up against running your store the old way.

Total cost of other plugins

$ 1763 /year
  • $79/year Woo Product Bundles
  • $86/year YITH Frequently Bought Together
  • $59/year Plugify Bulk Discounts
  • $79/year Flintop Free Gifts
  • $39/year HurryTimer Scarcity Timer
  • $29/year WPC Countdown Timer
  • $64/year YITH Added to Cart Popup
  • $99/year Iconicwp Flux Checkout
  • $99/year Barn2 Quick View
  • $99/year Getwoo Variation Swatches
  • $129/year Dotstore Product Size Charts
  • $106/year YITH WooCommerce Wishlist
  • $31/year Fluid Address Autocomplete
  • $79/year 99w Product Badges
  • $79/year Barn2 Fast Cart
  • $107/year YITH Advanced Reviews
  • $29/year WPC Fly Cart
  • $79/year Addify Reserve Stock
  • $86/year YITH Recently Viewed Products
  • $34/year Hubbub Social Sharing
  • $29/year Skroton Sticky Cart
  • $99/year LoginPress
  • $75/year YITH Featured Audio & Video
  • $69/year Flycart Discount Rules

Merchant

$ 99 $ 79 /year
  • Product Bundles
  • Frequently Bought Together
  • Bulk Discounts
  • Free Gifts
  • Stock Scarcity
  • Countdown Timer
  • Added to Cart Popup
  • Checkout Layouts
  • Quick View
  • Variation Swatches
  • Size Charts
  • Wishlist
  • Google Address Autocomplete
  • Product Labels
  • Side Cart
  • Advanced Reviews
  • Cart Reserved Timer
  • Recently Viewed Products
  • Quick Social Links
  • Sticky Add to Cart
  • Login Popup
  • Product Video & Audio
  • Buy X, Get Y
  • Storewide Sale
  • Spending Discount Goal
  • ... and more
Get Merchant Pro

Compatible with your favorite themes and page builders

We have tested Merchant with most of the popular themes and page builders on the market to ensure compatibility. Since we follow the official WordPress plugin coding guidelines, Merchant should work with any well-coded theme or plugin.

Optimized for Performance

With Merchant, you just need to install one plugin, replacing what used to be potentially dozens. This means a faster, more efficient site.

Merchant takes a 100% modular approach, with over 45 distinct modules that you can enable or disable based on your specific needs. Only the features you choose are loaded, ensuring that unused modules won’t slow down your store. This smart, streamlined architecture is why Merchant passes Google’s Core Web Vitals with flying colors.

100%

Desktop Score

98%

Mobile Score

*Tested with Botiga default demo and Storefront theme

What Our Customers Say

I have the Pro version of Merchant, and it is worth every penny. It combines the features that you would normally need multiple plugins for into one convenient plugin that’s easy to use. If you want to save money by using WooCommerce, but you want all the functionality offered in Shopify, grab this plugin.

Elle E. Kay

Best-Selling Author

I’ve tested the Merchant Pro plugin from aThemes and I find it very complete and beneficial for a successful online store.

The customer service is excellent, answers and help are fast and top notch.

Sonia

Business Manager at Yamaniya

Merchant Pro has significantly enhanced my WordPress eCommerce experience. The user-friendly interface and responsive support make this plugin a must-have choice. I highly recommend Merchant Pro!

Christian Laborde

Co-Founder of Zipangu

Excellent

Rated 4.7 out of 5

Simple, transparent pricing to match every need

Personal

1 WEBSITE

$ 59
/year
$ 99
You save $20
Included
You can also add
SUPPORT

12 months premium support included. Extend for $49/year.

Professional

10 WEBSITES

$ 119
/year
$ 199
You save $20
Included
You can also add
SUPPORT

12 months premium support included. Extend for $49/year.

Agency

100 WEBSITES

$ 239
/year
$ 399
You save $20
Included
You can also add
SUPPORT

12 months premium support included. Extend for $49/year.

Our 100% No-Risk Money Back Guarantee!

We're excited to have you experience Merchant Pro. Over the next 30 days, if Merchant Pro isn’t the best fit, simply reach out! We’ll happily refund 100% of your money. No questions asked.

Yours sincerely,
Charlie Livingston
Founder, aThemes

Special introductory pricing, all renewals are at full price. You can change plans or cancel your subscription from your account area at any time. Lifetime licenses include lifetime access, lifetime updates and 12 months of support. Any applicable taxes will be calculated at checkout based on your location.

Get the All Access Pass – Every Product From $159

Get full access to Sydney Pro, Addons Pro, Botiga Pro, and Merchant Pro with one pass.

Save up to 66%
  • Icon Access all 4 premium WordPress products
  • Icon Premium support & frequent updates
  • Icon Best value for WordPress creators
  • Icon Choose annual or lifetime access
Get All Access

Merchant Free vs Merchant Pro

Try Merchant for free, or unlock 25+ premium modules plus dedicated email support with the Pro version.

Boost Revenue
Free
Pro
Pre-Orders
Product Bundles
Frequently Bought Together
Buy X, Get Y
Bulk Discounts
Spending Discount Goal
Free Gifts
Increase Conversion Rates
Free
Pro
Buy Now
Product Labels
Animated Add To Cart
Quick View
Sticky Add To Cart
Countdown Timer
Stock Scarcity
Waitlist
Shopify Style Checkout
One-Page Checkout
Multi-Step Checkout
Recently Viewed Products
Advanced Reviews
Reduce Cart Abandonment
Free
Pro
Cart Count Favicon
Inactive Tab Message
Cart Reserved Timer
Build Trust
Free
Pro
Trust Badges
Payment Logos
Reasons To Buy List
Brand Image
Improve User Experience
Free
Pro
Real-Time Search
Auto External Links
Scroll To Top Button
Size Chart
Product Video
Product Audio
Login Popup
Wishlist
Variation Swatches
Protect Your Store
Free
Pro
Agree To Terms Checkbox
Cookie Banner
Free Download Get Merchant Pro

Frequently Asked Questionss

Merchant is perfect for business owners, designers, developers, agencies, and anyone who uses WooCommerce to build websites. You can use Merchant to increase conversion, reduce cart abandonment, improve the experience, build trust, protect your business, and grow your revenue.

Merchant pairs perfectly with Botiga, our in-house WooCommerce theme developed from the ground up for performance and reliability.

We have tested Merchant with the most popular themes on the market to ensure compatibility. Since we have coded Merchant in line with the official WordPress plugin guidelines, it should work with any well-coded theme. If you install Merchant and run into what you suspect is a compatibility issue, just open up a support ticket and our team will investigate.

Yes, Merchant is translation-ready! Here’s an overview on how to translate Merchant.

Merchant has been carefully optimized to minimally impact website speed. In fact, Merchant may even improve your site's speed and efficiency. By combining the functionality of multiple plugins into one, Merchant reduces the total number of plugins you need to install. This streamlined approach leads to better site performance, as the browser has fewer files to download and there's less chance of conflicts between plugins.

Absolutely not. You can enable and customize modules without any coding knowledge.

Yes, you can use Merchant on client websites.

Yes, Merchant is compatible with Bricks. We have a full answer on this here.

Optimize your store for more conversions

We built Merchant using research and best practices from (among others) the Baymard Institute, which has analyzed the web’s leading eCommerce sites.

Grow your WooCommerce store with Merchant Pro

Choose Your Plan Try Live Demo

Choose Your Demo

Front End Demo

View feature in action

Admin Demo

Launch an editable admin demo