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Supercharge your WooCommerce store

Merchant is an all-in-one plugin, focussed on conversions, that offers over 40 modules designed to boost sales, enhance the customer experience, and minimize cart abandonment. It’s a WooCommerce toolkit with everything you need to grow your store in one place.

Current Version: 1.9.2 Last Update: 16 February, 2023 Compatiblity: 6.4 Changelog →

The problem: You want to optimize your store but don't want to shell out for loads of different plugins

According to our estimates, most store owners rely on 20+ plugins to run their WooCommerce stores. We see a few key issues with this approach.

Before Merchant

After Merchant

The solution: Merchant packs in all the must-have eCommerce features you need to run your store successfully

With 40+ powerful modules and more to come, Merchant will level up your store and save you from managing multiple plugins.

Boost Revenue

Product Bundles Pro

Increase your average order value by creating bundles of products to be sold together. Control where and how you want to show the bundles in your store.
Live Demo View Tutorial

Frequently Bought Together Pro

Create bundles of related products and display them on your product pages. Offer these bundles with discounts and add as many as you like to each product.
Live Demo View Tutorial

Buy X, Get Y Pro

Create offers where buying product X in a pre-defined quantity triggers a discount on product Y. For example, buy product X and get a 10% discount on product Y. ‘Buy One Get One Free’ type offers can also be set up.
Live Demo View Tutorial

Bulk Discounts Pro

Use bulk discounts to incentivize customers to buy more in one purchase. For example, offer a 10% discount when customers buy five or more of the same product. Multiple discount tiers can be created for each product.
Live Demo View Tutorial

Waitlist Pro

When products are out of stock, allow customers to join an email waitlist from the product page. Automatically send email notifications to customers on the waitlist as soon as the product is back in stock.
Live Demo View Tutorial

Spending Goal Pro

Motivate higher average order values by gamifying the shopping experience and offering customers discounts for reaching spending goals.
Live Demo View Tutorial

Free Gifts Pro

Increase average order value and boost customer satisfaction by rewarding shoppers with a gift for hitting a spending target or applying a coupon.
Live Demo View Tutorial

Pre-Orders

Generate more revenue by allowing visitors to pre-order products that are either out of stock or not yet released.
Live Demo View Tutorial

Increase Conversion Rates

Sticky Add To Cart Pro

Add a convenient and customizable bar featuring product details and an add to cart button to your product pages. It stays visible as the customer scrolls for easy access and a smoother shopping experience.
Live Demo View Tutorial

Countdown Timer Pro

Create a sense of urgency by displaying a countdown timer on your discounted products.
Live Demo View Tutorial

Stock Scarcity Pro

Let visitors know that stock is running low on products they are looking at.
Live Demo View Tutorial

Shopify-style Pro

Choose from three different checkout layouts: Shopify-style, Multi-step or One-page.
Live Demo View Tutorial

Recently Viewed Products Pro

Show recently viewed products on product pages and in the cart.
Live Demo View Tutorial

Buy Now

Send your customers directly to checkout instead of the cart with Buy Now buttons.
Live Demo View Tutorial

Product Labels

Create multiple customizable labels for your products, each with its own display conditions (e.g. by product category) and color settings.
Live Demo View Tutorial

Animated Add to Cart

Make your Add To Cart button stand out by adding an animation on mouse over or page load.
Live Demo View Tutorial

Quick View

Allows users to quickly view product details without leaving the current page.
Live Demo View Tutorial

Add To Cart Text

Change the text on your store's 'Add to Cart' buttons for simple, variable, and out of stock products, as well as individual products.
Live Demo View Tutorial

Reduce Cart Abandonment

Side Cart Pro

Introduce a side cart that elegantly slides into view each time a customers adds a product to their cart. With options to edit cart contents and direct access to checkout, it streamlines the shopping experience.
Live Demo View Tutorial

Floating Mini Cart Pro

Add a stylish floating cart icon to your site that, when clicked, reveals a side cart using an elegant sliding animation effect. You can choose from five stylish icons and customize every design aspect of your floating mini cart.
Live Demo View Tutorial

Cart Reserved Timer Pro

Create a sense of urgency by letting visitors know that the products added to their carts are only reserved for a limited period of time.
Live Demo View Tutorial

Cart Count Favicon

Make sure your store’s browser tab stand out by showing the number of items in the cart in the favicon.
Live Demo View Tutorial

Inactive Tab Message

Reduce cart abandonment by dynamically modifying the browser tab's title when the visitor navigates away from your store.
Live Demo View Tutorial

Build Trust

Advanced Reviews Pro

Replace WooCommerce’s basic review functionality with more advanced features such as a user-friendly review popup for collecting reviews, an eye-catching review summary, enhanced sorting options, and more.
Live Demo View Tutorial

Reasons To Buy List Pro

Provide customers with a summary of the key features and benefits of your products.
Live Demo View Tutorial

Quick Social Links Pro

Display floating social media icons to make it easier for your customers to connect with you.
Live Demo View Tutorial

Brand Image Pro

Add brand images to product pages.
Live Demo View Tutorial

Trust Badges

Upload and display trust badges on your product pages.
Live Demo View Tutorial

Payment Logos

Let your visitors know which payment methods you accept.
Live Demo View Tutorial

Improve User Experience

Wishlist Pro

Allow customers to easily save products they are interested in and share their wishlists with others.
Live Demo View Tutorial

Variation Swatches Pro

Display your variable product options as customizable color/image icons, buttons, or dropdowns.
Live Demo View Tutorial

Google Address Autocomplete

Streamline your checkout process and reduce user errors by autocompleting the address fields with the Google Places API.
Live Demo View Tutorial

Size Chart Pro

Reduce returns and increase sales by showing a size chart on specific products or all products.
Live Demo View Tutorial

Product Video Pro

Upload video to be viewed in product galleries and on archive pages
Live Demo View Tutorial

Product Audio Pro

Upload audio to be listened to in product galleries and on archive pages.
Live Demo View Tutorial

Login Popup Pro

Allow users to login with a simple pop up.
Live Demo View Tutorial

Product Navigation Links Pro

Enable easy navigation from one product to the next with next/previous links.
Live Demo View Tutorial

Real-Time Search

Help visitors instantly find the products they're looking for by using predictive search.
Live Demo View Tutorial

Auto External Links

Keep users from accidentally navigating away from your store by automatically opening external links in a new browser tab.
Live Demo View Tutorial

Scroll To Top Button

Help your customers get back easily to the top of the page, where they can see the product photos and purchase options.
Live Demo View Tutorial

Code Snippets

Add code snippets in WordPress without having to edit your theme's functions.php file
Live Demo View Tutorial

Protect Your Store

Agree To Terms Checkbox

Get customers to agree to your Terms & Conditions as part of the checkout process.
Live Demo View Tutorial

Cookie Banner

Inform your visitors that the site uses cookies.
Live Demo View Tutorial

Save hundreds of dollars every year.

You'll keep more money in your pocket with Merchant. With 40+ distinct modules in one plugin, you can scale your sales for a fraction of the cost. See below how Merchant stacks up against running your store the old way.

Total cost of other plugins

$ 762 /year
  • $39/year Addify Buy Now Button
  • $29/year Plugfy Custom Add To Cart
  • $69/year YITH Quick View
  • $39/year Acowebs Product Labels
  • $79/year 99w Product Badges
  • $19/year WC PayIcons Widget
  • $159/year WooCommerce Pre Orders
  • $17/year Favicon Counter
  • $29/year Plugify Tab Notication
  • $59/year WP Links
  • $49/year FiboSearch Ajax Search
  • $39/year Code Snippets
  • $89/year WPFront Scroll Top
  • $39/year Woo Additional Terms
  • $08/year Beautiful Cookie Banner

Merchant

$ 99 $ 79 /year
  • Buy Now Button
  • Animated Add To Cart
  • Quick View
  • Product Labels
  • Payment Logos
  • Trust Badges
  • Pre-Orders
  • Cart Count Favicon
  • Inactive Tab Message
  • Auto External Links
  • Real-Time Search
  • Code Snippets
  • Scroll to Top Button
  • Agree to Terms Checkbox
  • Cookie Banner
Save $100s and Get Merchant

Compatible with your favorite themes and page builders

We have tested Merchant with most of the popular themes and page builders on the market to ensure compatibility. Since we follow the official WordPress plugin coding guidelines, Merchant should work with any well-coded theme or plugin.

Optimized for Core Web Vitals

Performance is our top priority. With Merchant, you just need to install one plugin, replacing what used to be potentially dozens. This means a faster, more efficient site. Merchant passes Google's Core Web Vitals with flying colors.

100%

Desktop Score

98%

Mobile Score

*Tested with Botiga default demo and Storefront theme

What Customers Are Saying

Merchant Pro has significantly enhanced my WordPress eCommerce experience. The user-friendly interface and responsive support make this plugin a must-have choice. I highly recommend Merchant Pro!

Christian Laborde

Co-Founder of Zipangu

I’ve tested the Merchant Pro plugin from aThemes and I find it very complete and beneficial for a successful online store.

The customer service is excellent, answers and help are fast and top notch.

Sonia

Business Manager at Yamaniya

Scalable pricing for your business needs

Personal

1 WEBSITE

$ 79
/year
$ 99
Included
SUPPORT

12 months premium support included. Extend for $49/year.

Agency

100 WEBSITES

$ 319
/year
$ 399
Included
SUPPORT

12 months premium support included. Extend for $49/year.

Our 100% No-Risk Money Back Guarantee!

We're excited to have you experience Merchant Pro. Over the next 30 days, if Merchant Pro isn’t the best fit, simply reach out! We’ll happily refund 100% of your money. No questions asked.

Yours sincerely,
Charlie Livingston
Founder, aThemes

You can change plans or cancel your subscription from your account area at any time. Special introductory pricing, all renewals are at full price. Lifetime licenses include lifetime access, lifetime updates and 12 months of support.

Merchant Free vs Merchant Pro

Try Merchant for free or unlock extra modules, premium support and updates in the pro version.

Boost Revenue
Free
Pro
Pre-Orders
Product Bundles
Frequently Bought Together
Buy X, Get Y
Bulk Discounts
Spending Discount Goal
Free Gifts
Increase Conversion Rates
Free
Pro
Buy Now
Product Labels
Animated Add To Cart
Quick View
Sticky Add To Cart
Countdown Timer
Stock Scarcity
Waitlist
Shopify Style Checkout
One-Page Checkout
Multi-Step Checkout
Recently Viewed Products
Advanced Reviews
Reduce Cart Abandonment
Free
Pro
Cart Count Favicon
Inactive Tab Message
Cart Reserved Timer
Floating Mini Cart
Build Trust
Free
Pro
Trust Badges
Payment Logos
Reasons To Buy List
Brand Image
Improve User Experience
Free
Pro
Real-Time Search
Auto External Links
Scroll To Top Button
Code Snippets
Size Chart
Product Video
Product Audio
Login Popup
Wishlist
Variation Swatches
Protect Your Store
Free
Pro
Agree To Terms Checkbox
Cookie Banner

Frequently Asked Questions

Merchant is perfect for business owners, designers, developers, agencies, and anyone who uses WooCommerce to build websites. You can use Merchant to increase conversion, reduce cart abandonment, improve the experience, build trust, protect your business, and grow your revenue.

Merchant pairs perfectly with Botiga, our in-house WooCommerce theme developed from the ground up for performance and reliability.

We have tested Merchant with the most popular themes on the market to ensure compatibility. Since we have coded Merchant in line with the official WordPress plugin guidelines, it should work with any well-coded theme. If you install Merchant and run into what you suspect is a compatibility issue, just open up a support ticket and our team will investigate.

Yes, Merchant is translation-ready! You can easily translate it using either the WPML (premium) or Polylang (free). It's also compatible with RTL (Right-to-Left) languages.

You certainly can, however you should be aware that the plugin is primarily designed to work with WooCommerce, and certain modules may require WooCommerce to be installed for full functionality.

Performance is our top priority. Merchant's code has been created and optimized for maximum performance. Using Merchant on your website should not slow it down. In fact, there is a good chance that your website will perform better than ever with Merchant, as it combines the functionality of multiple plugins into one. As a general rule of thumb, the fewer plugins you install, the better your site will perform, as it means the browser needs to download fewer files, and there's less chance of conflict between the plugins.

Absolutely not. You can enable and customize modules without any coding knowledge.

Yes, you can use Merchant on client websites.

Next-level conversion optimization!

We've built Merchant based upon research and best practices, many of which have been covered by the Baymard Institute who have analyzed the top eCommerce sites on the web.

Grow Your Store With Merchant Pro