Shoppers hesitate before handing their card details to a store they've never bought from. Trust badges are one of the simplest ways to put them at ease.
A trust badge is a small icon that signals a key reason to buy from you, such as secure checkout, a money-back guarantee, or free returns. Placed on your product pages, they reassure shoppers at the exact moment they're deciding whether to buy, which can lift your conversion rate.
The easiest way to add trust badges to a WooCommerce website is with the free Merchant plugin. It ships with four ready-made badges, and you can add your own in a couple of clicks, with no code required.
In this tutorial, I'll show you how to add trust badges to your WooCommerce store step by step using Merchant.
What are trust badges?
Trust badges are small icons or seals that reassure shoppers your store is safe to buy from. Common examples include secure-checkout seals, money-back guarantees, free or fast shipping promises, and accepted payment logos. They work by removing doubt at the point of purchase, which is why stores often see a bump in conversions after adding them to product and checkout pages.
1. Install and activate the Merchant plugin
Merchant is an all-in-one WooCommerce plugin dedicated to increasing the conversion rate of WooCommerce stores. It offers 40+ modules that you can turn on and off with the click of a button, and Trust Badges is one of the free ones.
To use it on your site, you need to install and activate the Merchant plugin.
To do so, go to Plugins » Add New Plugin in your WordPress admin area, and enter ‘merchant athemes' into the search bar.
Once Merchant shows up in the results, click the Install Now and then the Activate buttons:
Once the plugin is activated, you should see a new Merchant option appear in the left sidebar of your WordPress dashboard.
By clicking on it, you can access the Merchant dashboard at any time:
2. Choose or upload your trust badges
To open the module's admin page, click the Merchant menu in the left sidebar, then scroll down to the Build Trust section and click the Trust Badges module:
Merchant comes with four ready-made trust badges out of the box: Secure ordering, 30-day Money-Back Guarantee, 100% Satisfaction Guaranteed, and Easy Returns. You can use these as they are, remove the ones you don't need, or add your own.
To add custom badges, use the Select Badges option to upload your own images. If you don't have any saved on your computer, you can download some from a design marketplace such as Adobe Stock, Freepik, or Vecteezy.
Once you've picked your badges, click the Save button at the top of the page to save the changes:
3. Customize the design of your trust badges
You can configure the style settings of your trust badges from the Settings section on the module's admin page.
Here, you can change the alignment of the logos, add some text above the badges, set their maximum width and height, and modify the font size, text color, and border color of the trust badges widget:
Once you've customized the settings, click the Save button at the top of the page.
4. Enable the Trust Badges module
After making sure that the trust badges are properly configured, click the Enable button to activate the module:
The trust badges will show up on all of the product pages in your WooCommerce store.
In the screenshot below, you can see an example of what the trust badges look like on our demo site:
Recommendation: With Merchant, you can also add payment logos to your WooCommerce product pages to reassure visitors that they can safely purchase from your store using their preferred payment method. Learn more about Merchant's free Payment Logos module.
Frequently asked questions
How do I add a trust badge to WooCommerce?
The easiest way is to install the free Merchant plugin, open its Trust Badges module, choose or upload your badges, and click Enable. The badges then appear on your product pages, no code required.
How do I add trust badges in WordPress?
For a WooCommerce store, the simplest option is the Merchant plugin's free Trust Badges module. If you're not using WooCommerce, you can add badge images to any page or sidebar using the WordPress Image block or a Custom HTML block.
How do you get trust badges on the checkout page?
Merchant's Trust Badges module displays badges on your product pages, where most buying decisions happen. To reassure shoppers at checkout, add Merchant's free Payment Logos module, or customize your WooCommerce checkout layout to surface trust signals there.
How do I add trust badges to my product page?
Once you enable Merchant's Trust Badges module, the badges are added to every product page automatically. There's nothing to place manually, you just choose your badges, style them, and enable the module.
Do trust badges increase conversions?
They can. Trust badges address the hesitation shoppers feel before paying, especially on a store they don't know yet. Pairing them with clear return policies, secure-checkout seals, and recognizable payment logos tends to have the biggest effect.
Conclusion
Adding trust badges to your WooCommerce product pages is a great way to convince potential customers that they are in safe hands.
WooCommerce doesn't offer trust badges out of the box, but the free Merchant plugin enables you to easily add them to your store.
Merchant's Trust Badges module lets you enhance your product pages with customizable trust badges in a few simple steps:
- Install and activate Merchant.
- Choose or upload your trust badges.
- Customize their design.
- Enable the module.
That's all. For more ways to grow your store, see our roundup of the best WooCommerce plugins, or read about Merchant's 40+ modules and install it on your WooCommerce store today.
Do you have any questions or suggestions about how to add trust badges on WooCommerce? Let us know in the comments section below.
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