36 Best Ecommerce WordPress Themes 2020

These days more and more retailers are adding or moving to online stores, and they’re always looking for ways to sell or market themselves online. Online selling is a corner of the internet that is growing quickly, with no signs of slowing down, and it’s a great way to reach a wide customer base.

Small sellers may not have the infrastructure to support sprawling websites like major retailers do, or the budget to pay developers, but they still want to stand out from the crowd. WordPress is one option for filling that niche, as a number of its themes are being designed with eCommerce in mind. Here is a list we’ve compiled of our favorite eCommerce themes, running the gamut from simple online stores to multipurpose websites. You’re sure to find something here that will meet your online selling needs!


Jayla is a minimal and modern ecommerce theme for creating online stores with WordPress.

Built around the powerful WooCommerce WordPress plugin, Jayla should include everything you need to create a professional looking store to promote and sell your products online. Whether you’re selling physical products, digital downloads, or services from your website, Jayla, WordPress, and WooCommerce can provide all the necessary functionality, all wrapped up in a fully modern and stylish design.

If you take a look at the Jayla store demos, you’ll see that this theme can be used to create a wide range of online shops with WordPress. Some examples include the furniture store demo, site templates for selling shoes online, and the technology shop option. Whichever demo you do choose, you’ll be able to import all the content and the configuration settings into your website in just a few clicks. Once the import task has completed, you can then begin adding your own products to your online store.

As well as the demo content, Jayla also provides you with lots of customization options. One of the easiest ways to customize a WordPress website is to use a drag-and-drop page content editor and Jayla happens to include WPBakery Page Builder, one of the most popular tools of this type available for WordPress. However, all of the demo content of this theme has been built to be compatible with the Elementor page builder tool, giving you even more customization options. Another way you can personalize your online store when using the Jayla ecommerce store is the header and footer builder tool. Thanks to this feature, it’s easy to create custom header and footer layouts for your store and any of its individual pages.

If you’re looking for a stylish ecommerce theme that looks great out of the box but also has lots of scope of customization, Jayla could be right for your project.

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In today’s competitive market, an e-commerce website has to do more than merely present a functional storefront; it also needs to be stunning to look at. With the astonishingly popular Divi (review), there’s plenty of power on hand to create a gorgeous looking online store.

Divi is an immensely popular theme, suited to all manner of applications. However, when coupled with the bundled WooCommerce plugin, it’s transformed into an e-commerce beast. The native drag-and-drop page builder (called the Divi Builder) enables you to get your hands dirty when designing layouts, with an almost limitless array of options at your disposal. For those who wish to get up and running straight away, there are a number of pre-built layouts, covering homepages, portfolios, e-commerce storefronts, and much more.

In a nutshell, Divi’s versatility is its greatest asset – and there are thousands of existing customers who feel the same way. If you’re looking for a powerful and popular theme for your e-commerce website, it is one of the very best on the market.

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Shoptimizer is a WooCommerce theme from CommerceGurus built around the twin objectives of speed and conversions.

Research has shown that even a one second delay results in a 7% reduction in conversions, so it’s great to see that Shoptimizer scores incredibly well across all the major speed benchmarking services. To help keep your store loading as quickly as possible, Shoptimizer has the ability to automatically minify its stylesheet, delivering a dramatic improvement on loading times. Key pages load almost instantly and the theme feels very responsive as a result. Combined with a good web host, this theme should reduce the chances of your visitors hitting the back button due to long loading times.

CommerceGurus has added a number of conversion-focused features too, including a distraction-free checkout option, trust badges beside key call-to-action buttons, and a call me back option.

Furthermore, this theme has been designed to be ‘mobile-first’ to ensure smartphone users are able to shop with ease at your store. This mobile-first approach is becoming of increasing importance when it comes to SEO as search engines like Google give preference in their listings to sites that are mobile friendly.

When it comes to designing your own pages, the lean Elementor page builder is deployed, allowing users to easily create beautiful layouts. You can use this tool to add your own custom page designs to your ecommerce store, as well as customizing the existing content. There are also numerous theme options within the customizer which makes it easy to quickly change fonts, colors, and other settings, and see the results instantly.

A one-click demo import feature means that you’ll be up and running in no time at all. Shoptimizer is priced higher than other themes on this list at $99 but comes with 1 year of support and lifetime updates.

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Almost every e-commerce store owner knows the value of using the right images to promote products. However, sales depend just as much on the design of your website as they do on the quality of your product photography. Fortunately, TheGem has you covered.

While this theme is marketed as a multipurpose solution, TheGem offers full design integration with WooCommerce. There are a number of prebuilt layouts included, and by employing the bundled Visual Composer plugin you can create almost any layout to match your unique requirements.

TheGem showcases products beautifully. A neat rollover effect reveals an alternative image when a site visitor hovers their mouse over the product thumbnail. In addition, product pages include a review section, counters to show off product statistics, and an Add to Wishlist button.

For creating your e-commerce store, TheGem truly shines. Add it to your wish list and don’t be surprised if your theme search leads right you back to it!

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Hongo is a multipurpose ecommerce WordPress theme that can help you sell any type of product online.

With lots of pre-built stores and styles of templates, Hongo should work for almost any type of ecommerce project and be suitable for listing all types of products. The 10 store demos are a mixture of purpose-built options that are focused on a particular type of product, such as jewelry, lingerie, or furniture, as well as a few more general-purpose designs that are suitable for a wide range of items. However, even the purpose-built store demos can be easily adjusted and repurposed for selling other categories of products.

As well as the selection of pre-built store demos, Hongo users can also choose from seven product page styles. Thanks to this, when it comes to publishing a product on your website, you can quickly select the layout that works the best for that particular item. There are also multiple blogging templates to work with, so if you want to announce new product lines or share other news with your visitors, it’s easy to do so with Hongo.

Ecommerce features aren’t in short supply with Hongo. As well as all the pre-built content, you can also ensure that your store functions like the other large online retailers out there, while also looking the part. Some examples of these useful ecommerce features include powerful product filtering to help your customers find what they’re looking for and a product quick view for effortlessly inspecting your items. As you might expect from a popular ecommerce WordPress theme, everything about Hongo is easy to adjust, customize, and improve as necessary.

If you want a large library of ecommerce templates to choose from as well as lots of features, Hongo is a good option.

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Artemis is a flexible WooCommerce theme for creating high-quality online stores with WordPress.

Therefore, if you need to ensure your online store has a highly professional look, that will immediately let your visitors know that your products are reliable and your brand is trustworthy, Artemis could be the theme for you. Although Artemis is a multi-purpose WordPress WooCommerce theme, that includes a varied selection of online shop demos, all of the designs share a stylish and classy appearance that makes this theme a good choice for stores that feature premium products, or at least want to attract high-end customers. As you can easily view all of the Artemis shop demos on the theme homepage, you can quickly get a sense of what type of online store you could create with this template.

Once you’ve chosen a design, it can be quickly imported into your WordPress website. All of the useful ecommerce features in the Artemis package are enabled by default, including the product quick search that makes it easy for shoppers to find what they are looking for. You can also upload product videos to each listing, giving your shoppers another way to check out your inventory, alongside the traditional photo gallery. As you’d expect from one of the best WooCommerce WordPress themes, everything about Artemis is mobile friendly to enable your shoppers to make purchases from wherever they are and whatever device they are using to access your website.

Customization features are well represented on the Artemis feature list. The premium Visual Composer plugin, now known as WPBakery Page Builder, is included to provide you with the web design tools to make any changes to the pre-built content. Slider Revolution is included too, making it easy to add product slideshows and other interactive presentations to your store.

Artemis covers all the essentials and more when it comes to professional WooCommerce WordPress themes.

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Shopkeeper is a gorgeous multipurpose eCommerce theme, striking in its simplicity and bold design. The home page contains a full-screen in-your-face slider, courtesy of the included Slider Revolution plugin, which makes this theme the perfect choice for wowing your visitors.

If the full-page slider packs too big a punch for your taste, you can easily change it – Shopkeeper comes with 10 different home page layouts, plus a pre-built “coming soon” page. In addition, it provides dozens of layouts for shop pages, product demos, portfolio, blog and others (even a wishlist). And with a wide range of header styles and fully customizable design options, you’ll have no problem creating the look you want for your site.

Similar to many other themes, Shopkeeper is fully integrated with the WooCommerce plugin and supports translation with the WPML plugin. It’s extremely easy to navigate and is also responsive to screen size. And it’s easy for you, the site owner, to get help with the extensive documentation, regular updates and a committed support staff.

You don’t have to use Shopkeeper just as a store – it’s also excellent for building a product catalog, managing inventory or displaying a portfolio. That’s what makes it ideal for shop owners and entrepreneurs alike.

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eLab is a WooCommerce theme for creating online shops selling electronics products.

No matter what type of electronics products you plan to sell online, from televisions and smartphones to smartwatches and cameras, eLab should be able to give your website a professional design that your customers can trust. The eight ecommerce store demos in the eLab package all look great and give you a number of different ways to display your products. Whether you want the homepage of your store to simply list your products, display your featured products in a large slider, or display information about your brand, you should be able to find a good option among the eLab demos.

As well as attractive homepages for your ecommerce store, the eLab theme package includes a range of templates for the individual products you’ll be listing at your shop. There are also multiple product category pages too, giving you more control over how your ecommerce store will look. Moreover, eLab includes a powerful content builder tool that lets you customize the pre-built templates through an intuitive interface.

Being built with WooCommerce in mind, eLab integrates with many popular WooCommerce extensions out of the box. One such extension is the WC Vendors add-on that will enable you to create a multi-vendor marketplace where other users can sign up and start listing their products at your store. As eLab includes extra templates for this type of store, if you’re looking for a marketplace WordPress theme, this one should fit the bill. You can even log in to the admin area of the demo site to see how this functionality works if you’re interested in building an online shop like this.

eLab is a highly configurable WordPress theme with lots of useful ecommerce features for your store.

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Succeeding in e-commerce requires expert knowledge – of your products, your customers, and especially when creating a fantastic-looking website. There are plenty of resources out there to cover the first two, and for your website, Get Bowtied’s Merchandiser (review) could be the ideal solution.

Powered by WooCommerce, this theme has been designed with simplicity and streamlined functionality in mind. Layouts are tweaked directly from the Customizer, with design options including a handpicked selection of Google Fonts, a customizable header, and a mega menu for feature-rich navigation. If you have more specific layout requirements, Merchandiser comes bundled with the Visual Composer plugin, enabling you to build your pages using a drag-and-drop interface.

Overall, if you’re looking for a theme that can offer comprehensive functionality with powerful design options, you’ll need to call in the experts – and with Merchandiser, Get Bowtied are arguably leading the way.

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Tonda is a stylish ecommerce theme for listing premium products and high-end experiences.

This ecommerce WordPress theme comes in six main varieties, increasing the chances of Tonda being a good match for your online store website. While the designs are different, the elegant style of Tonda runs through each of them, making this theme an obvious choice for those selling items in the arts and crafts, fashion, accessories, and jewelry product spaces. However, as the overall design and appearance of the Tonda theme is pretty neutral, it should work well with a wide range of inventories, brands, and target audiences.

After you’ve chosen one of the Tonda store demos, you can quickly import it into your WordPress website. Thanks to the close integration with the popular WooCommerce plugin, adding products to your store is very easy. You can either enter them manually or import them in bulk into your WordPress website. However, thanks to the large library of add-ons for WooCommerce, if you want to add products to your store in another way, there’s sure to be an extension that can help. In fact, if there’s any feature at all that you want to add to your ecommerce store, this theme and the WooCommerce tools should be able to make it possible.

Another highlight of the Tonda theme is a drop down cart widget that makes it very easy for your customers to see what items they’ve added to their shopping cart at any time during their journey on your website. There’s also a handy product quick view mode that lets your shoppers instantly get a better look at a product without having to load a new page. Extras like the interactive store locator widget and the pop-up newsletter sign-up form should come in handy too.

The list of Tonda features is very long so if you like the design, this could be the theme to help you launch your online shop with WordPress.

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Halena is a modern ecommerce WordPress theme that’s ideal for creating minimal online stores.

If your brand and products work well with a minimal approach to design, then this stylish ecommerce theme should be on your shortlist. The clean design not only ensures your website loads quickly on a range of devices but also gives your products plenty of room to breathe on the page. If the items in your store look great, then the minimal Halena ecommerce theme could be a good match.

However, that’s not to say that the Halena theme doesn’t have an interesting design. On the contrary, this theme has lots of nice little design touches that will help to impress your visitors and potential new customers. Thanks to the custom built product quick view mode, your visitors can instantly get a better view of your items, while the AJAX-powered filtering tool makes narrowing down your inventory very straightforward. The hotspot pins are equally impressive, giving your shoppers a quick way to find out more about each item in your store.

Furthermore, like many of the best ecommerce WordPress themes, Halena also comes with a good selection of pre-built layouts for all the pages your store will need. Thanks to this, you not only get a range of options for displaying your projects, but also, all the essential pages, such as the shopping cart, checkout, and customer account areas are all taken care of for you.

If you need to make any changes to any of the Halena pre-built content, this stylish ecommerce WordPress theme package includes the powerful WPBakery Page Builder plugin (previously known as Visual Composer). With this drag-and-drop content editor at your disposal, you can easily tweak the pre-built templates as well as create your own unique page designs from scratch or by using the library of WPBakery Page Builder templates.

Halena has an impressive ecommerce feature list to help you create a modern online shop with WordPress.

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Marketed as the ultimate WooCommerce theme, Nitro is certainly a theme worth checking out. It includes templates for fashion, electronics, furniture, sports, and jewelry, with three new designs released each month. All the designs are minimalist and clean, putting the focus on the products.

Nitro complements its attractive design with powerful eCommerce functionality. Built-in features include promo popups, live search, out of stock alerts, wishlists, and size charts. It supports a variety of page layouts and is compatible with the Visual Composer plugin for all your design customization needs.

If you sell any kind of product with WooCommerce, then Nitro is a theme you ought to consider.

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Blance is a clean and minimal ecommerce WordPress theme that’s powered by the popular WooCommerce plugin.

With six stylish homepage designs in the Blance theme package, you have a few different options for how the front page of your ecommerce store looks. Among these storefront options, is a layout that displays a selection of your best products to visitors as soon as they arrive at your website. There’s also a design that features a large full-width image that can be used to display a photo of your products being used or worn.

When setting up your ecommerce WordPress website, you can also choose from a selection of different header layouts. Thanks to this, you have the option of displaying a large logo in the header of your site or opt for more discrete branding of your online store. The Blance theme is packed with other useful customization options and design choices to help you get your store looking just the way you want. Thankfully, all of this personalization work takes place through a user-friendly interface that anyone you should be able to pick up, regardless of their level of WordPress experience.

Some of the other online shop-focused features that have helped Blance earn a place in this collection of the best ecommerce WordPress themes include the trending products widget and the listing quick view mode. Thanks to these features, you can easily promote your most popular products to your visitors, as soon as they arrive at your site, as well as give your shoppers a way to instantly check out more of the photos and key details of your inventory. Shoppers can also add items to their cart in just one click, without any page loads, thanks to the AJAX powered ecommerce functionality of this stylish WordPress ecommerce theme.

As long as your products would suit a stylish and minimal design, Blance could be a good option for your ecommerce store.

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A key element of any successful e-commerce site is a hassle-free user experience. If potential customers can’t navigate your storefront easily, they’ll likely go elsewhere – impacting your sales and profits. By taking advantage of Flatsome’s powerful design capabilities, your website can offer users an enjoyable and easy shopping experience.

Flatsome is based around the bundled WooCommerce plugin, and combined with the built-in page builder, your website will have enough customization options under the hood to satisfy all but the most demanding of designers. Flatsome also incorporates a slider element into its page builder, rather than offering one as a bundled plugin – further increasing the creative power at your fingertips.

Flatsome’s functionality can be expanded further with two optional plugins – one that adds a user wish list, and the other incorporating a live search function into your site.

If you’re looking for a WooCommerce powered solution for your store, with comprehensive design options that can be expanded upon further, you can’t go far wrong with Flatsome.

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Visual appearance matters a great deal when building an e-commerce store. Since customers can’t interact with your products, all they have to go on is what they can see. That’s why Neto helps you present both your business and products in a stylish, modern way.

Fortunately, you don’t have to sacrifice control over your site to achieve an awesome look. Neto offers plenty of features to help you fully customize your online store. This includes support for several page builder plugins, a number of theme options, and a ton of color choices and settings. You’ll also get access to a flexible page customizer and custom widgets that make it easy to create just about any layout you desire.

Of course, once you draw potential customers in with your design and products, you’ll need to provide a smooth user experience if you want them to stick around. Neto has you covered here as well. This theme is SEO-friendly, and designed for maximum speed and performance. If you do need some assistance, the developers offer support through their dedicated forums.

If you’d like to show off your catalogue on a site that customers will enjoy using, Neto is one theme you might want to try out.

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While minimalism might not initially seem the most natural fit for an online store, it can be ideal since it puts the focus entirely on your products. For example, Claue is a simple, minimalist theme that’s specifically geared towards fashion stores.

Claue is all about showing your products off to visitors and encouraging them to buy. You can enable customers to select different product variations such as color and size, and then view corresponding images. Also, you can easily create product bundles and promote items that are frequently bought together, to encourage visitors to add more to their cart. To bring more customers to your store in the first place, you can integrate it with social media and promote your products over your feeds.

What’s more, there are plenty of options that will help you build and customize your shop to your exact requirements. To begin with, there are many demos to choose from, and numerous theme options to personalize your site. You can use Visual Composer to include product details and even videos, and if you want you can easily add filters that enable customers to search for items with specific attributes.

All-in-all, Claue is a flexible, highly-customizable theme that includes quite a few features to help create a smooth browsing experience for your customers. If you’re looking for a modern, minimalist theme that’s perfectly suited to a clothing store or other fashion site, Claue might just be for you.

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Atelier delivers a high-end look that you’d expect from a premium eCommerce theme. As its name suggests, this theme serves as a studio for creating and displaying your products or services. It comes equipped with a variety of tools you can use to design your site the way you want.

Atelier includes and supports a number of popular plugins, such as Yoast, BuddyPress, Visual Composer, Gravity Forms, Revolution Slider and Go Responsive Pricing Tables. It also has a large number of layouts to choose from, with seven demos, three product pages, 10 headers and more. Shortcodes and a child theme are included as well for easy customization.

With its slick parallax effects and responsive, retina-ready design, Atelier brings a 21st century twist to a craftsman’s workshop. It’s excellent for selling almost any type of product, from art prints to food to magazines. And as it’s built with HTML5, pages are clean and quick to load..

Atelier gives you what you need for a smoothly designed, trendy-looking online store.

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Let’s face it – you’re a store owner, not a web designer. There are countless themes out there with extensive customization options, but all that potential tweaking takes valuable time away from the real moneymaker – selling your items. The developers of Hugo recognize this, and have created a simple theme with a ‘hipster’ look that enables you to get your store up and running quickly.

Homepages are designed using a drag-and-drop page builder, and along with a modern and easy to read default font, there are multiple color schemes to choose from. Like other themes on this list, Hugo’s storefront is centered around the bundled WooCommerce plugin, meaning all of that platform’s capabilities are also at your full disposal.

In a nutshell, Hugo focuses on the job of selling your items rather than endless customization, and will no doubt appeal to those who want to spend more time selling, and less time tinkering.

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When you’re building an online store, it’s key to choose a theme that simultaneously provides the functionality you need while stripping out anything superfluous. Eva strikes an excellent balance in this regard – it’s an e-commerce theme with a lot of useful functionality, but it doesn’t overwhelm you with options.

No matter what type of store you’re building or what you’ll be selling, you can easily take advantage of Eva’s core offerings. For example, there is a custom shopping cart feature that provides a smooth user experience, as well as a quick search bar with plenty of advanced options. You can create individual product pages and include text, images, and more – and you can even create a ‘quick view’ version of each product.

There are also many customization options to help you design a site that meets your exact requirements. These include a drag-and-drop page builder (courtesy of Visual Composer) and an advanced options panel, plus loads of built-in font and color choices. If you want, you can even design custom menus and sidebars or add a ‘sticky header’ to your site.

Eva doesn’t constrain you to a particular type of store or niche, but it is optimized for the needs of e-commerce sites. If you want a flexible theme that helps you design a minimalist, user-focused online store, it could be the perfect theme for you.

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North is an impressive eCommerce theme, with all its focus on a beautiful customer experience. It sports clean, minimalist layouts with plenty of white space and greets visitors with a full-page slider on the home page. A few tastefully designed parallax effects mesh well and create an elegant overall look.

This theme pulls out all the stops on integration with the WooCommerce plugin by including several plugins intended to maximize what WooCommerce can do, such as Table Rate Shipping, PDF Invoice, Product Filter and Dynamic Pricing & Discounts. The Visual Composer plugin is also included, so you can easily customize your site’s look and feel. And, to easily market your products to any customer in the world, North supports the WPML plugin and is multilingual ready with WooCommerce.

North is a fantastic theme for showcasing your products. It’s highly responsive and easy to use, and you can install the demo with just one click. For a well-designed online store and blog that looks professional and modern without being busy, North will guide you in the right direction.

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Aurum is another excellent eCommerce theme for showcasing your products. While it does have blog pages, it really shines in its store design. You can feature products right on the home page by using content blocks; possibilities include – but aren’t limited to – showing off what’s popular, what’s on sale and what’s top rated.

Aurum is packed with demos, page layouts and header styles, so it’s very easy to customize your look. Using the Visual Composer plugin gives you access to a number of shortcodes and other customization options as well. The sticky menu is a nice touch for easy navigation. The design is responsive and retina-ready, and supports several popular slider plugins. It also integrates well with social media platforms, and is compatible with the WPML plugin, making it easy to share your products.

This theme has a clean, bright, minimalist look that will serve you well in displaying your offerings. Its parallax effects add a dash of pizzazz to what is already a beautiful theme.

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There’s nothing wrong with an understated look, as evidenced by a number of other themes on this list. However, their humble design may not suit your own requirements – so if you’re looking for an ultra-cool design powered by WooCommerce, Walker could be ideal.

This theme looks bold and trendy, with 15 homepage layouts and five header types to choose from. Further layout customizations can be made using the bundled Visual Composer plugin, so Walker certainly doesn’t scrimp on customization options. Overall, this theme has a chunky aesthetic, with bold default font choices and a monochrome color scheme, topped off with some stylish animations and parallax scrolling functionality.

In a nutshell, there’s much to like about Walker. It’s ideal for those seeking both a penetrating look and flexible design options for their storefront.

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A lot of e-commerce themes focus solely on presenting a simple and functional look. However, there are subsections of sellers out there requiring more of a unique, relaxed feel for their websites, and Kalium looks to be the theme that caters to them.

This theme is simply presented, and geared towards those selling products such as homemade arts and crafts, or creatives looking for a non-formal vibe. It’s lovely to look at, with a good use of white space giving enough room for each element, and a playful looking default font to further increase the calming vibe.

Finally, there are over 30 portfolio layouts to choose from – ideal for those who need to showcase their work as well as their products, wrapped up in beautiful design.

Kalium is gorgeous to look at and simple to use, and it’s well worth your consideration if you’re a creative looking for a welcoming atmosphere for your website.

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The quicker you get your e-commerce website set up, the sooner you can begin making a profit. Fortunately, Depot enables you to get your online store live in no time, without sacrificing quality in the process.

The main way Depot accomplishes this is by providing a wide variety of demo content to get you started. You can simply import the content you’d like to try out via a single click, then use it as-is or customize it to your tastes. There are 12 homepage styles to choose from, as well as multiple layout options for your shop pages. In addition, there are many header, footer, and menu choices at your disposal. If you do decide to personalize the starter content, you’ll benefit from access to useful widgets, shortcodes, and other tools.

Of course, while an easy design process is helpful, it’s just as important to ensure an excellent user experience. Depot enables you to create a store that’s easy to search and navigate, and also shows off your products. You can feature new products, include various search filters, and make use of carousel sliders. If you want, you can even let customers create accounts to save their information and preferences.

Overall, Depot is a theme offering almost everything you’ll need to create an e-commerce site. It’s easy to use, flexible, and packed full of useful features – and it enables you to create an online store that’s visually appealing and user-friendly.

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Effortless style is a solid goal for many – both for fashion-conscious people and those running an e-commerce website. For a design that looks gorgeous with little effort, Gear could be the theme for you.

This theme’s developers promote the concept of minimalism which sums Gear up well. Other than some well-chosen default fonts and color schemes, and parallax scrolling for background images, Gear has few other design options. Other flourishes such as borders are also minimal, which means focus is on the important elements – your products.

Overall, there’s little lurking under the hood with Gear – however, rather than this being a negative, it’s going to be an overwhelming positive for those who need a stylish website, but have little time to customize.

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The Hanger

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If you’re looking to own a car, you don’t attach an engine to a skateboard. However, when it comes to choosing an e-commerce theme, many simply settle for one adapted to the task at hand. For those who want a theme built from the ground up, solely with e-commerce in mind, consider Basel.

Built around WooCommerce, Basel offers ten different storefront demo layouts (all installed with one click), covering all manner of niches. Each page can contain a lot of content, but none of it feels cluttered or overwhelming – a testament to the clever use of white space and the smart default typography choices.

Product collections can be displayed in a number of different ways (though our favorite is the masonry view), and product page descriptions could almost be described as mini landing pages. Each description can display full-width images, hero sections, calls to action, and much more besides, to immerse the customer in their potential purchase.

Finally, Basel bundles a number of thoughtful plugins – the standout of which is WishList, which (as you would expect) enables customers to create and manage wish lists on your site.

In a nutshell, Basel is one of the front runners when it comes to e-commerce WordPress themes, offering a stylish look and superb functionality for creating your website.

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A number of themes on this list look to offer streamlined functionality, but this is sometimes at the expense of great-looking design. If you’re searching for a theme that looks cool and modern with minimal tweaking needed, breathe easy and consider Oxygen.

The design focus of Oxygen is space – font sizes are dainty, and the black on white color scheme offers a ‘widescreen’ feel. There are six header styles to choose from, and a number of default layouts – and for further design requirements you can press the bundled Visual Composer plugin into service.

Furthermore, Oxygen supports a number of other plugins, such as the YITH WooCommerce Zoom Magnifier plugin to enable users to view products up-close, and two plugins to let users build product wish lists.

Overall, while many themes offer minimal functionality by design, not many can also offer the look of Oxygen – and because of that, it’s well worth your consideration.

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WooCommerce is now the world’s most popular e-commerce solution, which is one reason why Herringbone is an excellent choice for your online store – it was developed specifically for WooThemes’ flagship e-commerce platform.

But that’s not all. As all good e-commerce websites should be, Herringbone is HTML5 and CSS3 compliant, fully responsive and retina-ready. To put it another way, it will look fantastic on all screen sizes and devices.

Herringbone comes complete with the powerful CSSIgniter Settings Panel, which enables you to easily create your homepage, change color schemes and more. And as with all CSSIgniter themes, you can expect comprehensive support via their well-staffed forum.

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The Retailer


The Retailer is a very popular e-commerce theme with lots of great features.

The Retailer’s design is positively stunning. It comes with several unique animations, including thumbnail flipping and another one that makes a slide’s featured image move along with your mouse. The site-wide call to action has a revolutionary design.

Packaged along with the theme are the Revolution Slider and Visual Composer plugins. You get 1-click demo content import, free lifetime support, and solid documentation, plus video walk-throughs. 2 layout options — boxed and wide, are built into the theme along with 650 Google Fonts for the choosing. A child theme is included in the purchase package.

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This theme’s namesake is a five-star establishment in central London. It’s apt, therefore, that Savoy is a high-quality theme for classy e-commerce websites.

There are plenty of customization options at hand with this attractive, minimalist theme. You can select from seven different headers styles, and six store layouts including the popular infinite scroll option. If these designs aren’t what you had in mind, the bundled Visual Composer plugin can help you create almost any design imaginable.

In addition, by employing the bundled Slider Revolution plugin, you can prominently showcase any of your products and create high-converting calls to action.

Given its functionality and customization, Savoy is no slouch. It’s a quality, minimalist theme for e-commerce stores with class, and should be added to your shortlist pronto!

More Info / Download Demo


More Info / Download Demo



Storebox is a stunning retail theme from Templatic.

Storebox has a very structured design. Designed particularly to host websites selling clothing goods, Storebox comes with sliders and various other options to feature products. The home page is completely widgetized.

For each product, you can set specific attributes (color, size, etc.) and allow visitors to easily choose which variation of the product they want. Multiple payment gateways are integrated, along with the ability to set shipping rates, catalog products, and setup promotions.

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