After months of development and research, your latest product is ready. You’d like to give it the best possible chance to succeed in your chosen marketplace by creating a landing page – but without additional plugins, most themes don’t offer suitable functionality out of the box.
A landing page is a fantastic way to showcase your latest product. Visitors to your site can see images, watch video, and read user testimonials and tech specs, all in one place – and all the while you get to send them down the sales funnel, ready and waiting at the end to exchange their interest into cold, hard cash.
Fortunately, there are plenty of WordPress themes that enable you to create stylish and engaging landing pages with ease. Below, you’ll find the best of them to start building interest, generating leads, and making that all-important sale.
As a professional, you’ll need a theme that lets you promote your services while keeping your customers up to date. Sydney can help you achieve both of these things.
This theme comes with a selection of starter sites to help you speed up the design process. Most of these include a Services page that highlights the features of your offerings and a blog to keep customers engaged. You’ll find designs for authors, restaurants, online stores, and more. With the Pro version, you’ll get extended WooCommerce functionality and additional blog archive layouts.
Sydney includes five customizable header styles. You can capture your visitors’ attention with a full-screen slider, a video header, and more. Plus, you can set the menu to sticky for easier navigation.
If you want a professional site with a blog, Sydney may be the right choice for you. The free version includes a wealth of customization options!
On the surface, landing pages seem simple: write a captivating headline, add a hero image, and display a number of calls to action throughout. However, choose the wrong theme and you’ll quickly find yourself with a headache. With Divi’s power, there’s no chance that you’ll end up reaching for the aspirin.
As one of the most popular themes on the market, Divi has a well-earned reputation of offering quality design and top-notch support — as evidenced by its almost fanatical customer base. The centerpiece of the theme is the Divi Builder, an integrated drag-and-drop page builder that includes virtually everything you’ll need to create your website. Furthermore, each element can be heavily customized to your exact design requirements. For those that want to get started straight away, there are 18 pre-made layouts to choose from.
Divi also comes bundled with a split testing tool called Divi Leads, enabling you to test different layouts to maximize conversions — perfect for creating high-converting landing pages.
Overall, it’s hard to find anything negative to say about Divi. It’s such a versatile and feature-rich theme that you could pay three times as much and still be getting a great deal. Add it to your shortlist and you won’t be disappointed.
Landing pages play a pivotal role on most websites and often sink or swim based on the theme used to design them. As a popular multipurpose option, Brisk has a lot to offer.
With this theme, you get over 30 templates and 120 widgets, giving you plenty of options for designing a page to convert visitors. In addition, it comes with the Elementor page builder plugin. This means that you can build your page visually without any coding, thanks to a simple drag-and-drop interface.
The clean, modern layouts are ideal for both small and large sites as well as landing pages. In addition to the generic landing page template, Brisk offers a ‘dark’ landing page that can help you showcase your products in a dramatic and eye-catching way. No matter what style you choose, your Brisk landing page can include payment gateways for crypto and traditional currencies as well as security management and compliance tools.
All in all, the Brisk landing page layouts are sleek, flexible, and highly customizable. While this theme only offers two premade templates for this purpose, it provides the features and functionality you’ll need to make your landing page your own.
Are you looking for a clean landing page theme for your business? Masco offers modern layouts for all types of eCommerce sites.
With Masco, you’ll get a decent selection of demos, including options for digital agencies, online courses, fitness apps, and startups. You’ll also have access to a powerful theme options panel where you can use the Google Fonts library and versatile color options to create your unique brand design. Plus, the theme can be customized with the Elementor page builder plugin.
Additionally, Masco offers elements that are specifically designed for lead generation and product promotion. These include contact forms, pricing tables, and an FAQ section. If you offer a service, you’ll also be able to choose from different portfolio layouts.
For a simple yet professional landing page, Masco has all you need to get started.
When you’re creating a landing page, it’s important to use a template that offers plenty of features to customize both its design and functionality. Landio can help you do just that.
This premium, multipurpose landing page theme is packed with helpful features and tools for designing a stunning page with minimal effort. It includes a collection of ready-made templates that you can use to mix and match styles. You can also select from over 200 design elements and more than 300 pre-designed sections and pages, and use a popup builder to make your page more engaging.
In addition to a demo importer, Landio also comes with a theme builder and theme options that make customizing your landing pages quick and easy. Plus, it includes the WPBakery Page Builder plugin, rich typography, and other tools that can make it a staple in any designer or marketer’s toolbox.
Regardless of the type of website or business you own, Landio is definitely worth checking out.
Translating app design to websites is a tough challenge. This is one of the reasons for the plethora of cookie-cutter landing pages. However, using Appilo, you might be able to design an app landing page with a unique look.
Appilo enables you to import one of six ready-to-go landing page designs. Although each design has a different style, you can recognize a clear ‘tech startup’ aesthetic. The theme uses eye-catching colors, includes a lot of negative space, and is designed to help you get more conversions.
If you’re an Elementor page builder plugin user, you’ll be pleased with the bundled 50+ elements included within Appilo. You also get access to dedicated support, while the intuitive color-switcher helps you to customize your designs.
New apps need a lot of attention to stand out in the market, and an excellent landing page is a great way to get it. Appilo is a great choice of theme for your project and is well worth checking out.
One of the final steps for your finished product is convincing people to buy it with a strong landing page. For a theme focused not only on design, but on generating leads from your landing page, look to Stratus.
Customizations are accessed from a dashboard admin panel, and in addition to parallax background images, a full color palette, and over 700 Google Fonts, Stratus’ custom drag-and-drop page builder enables you to create almost any landing page layout.
For prominently displaying information ‘above the fold’, Stratus enables easy header customization – with the choice of either a sticky or transparent header based on user scrolling. Full-screen images and calls to action can be displayed prominently with the bundled Master Slider Pro plugin. To help convert leads to sales, Stratus is compatible with the Formidable Forms plugin and includes a number of form templates to get you up and running.
Themovation have provided a downloadable Photoshop file for landing page mockups, along with a child theme, so that your customizations aren’t compromised by theme updates. If you like any aspect of the demo content, it can be imported from an XML file within the dashboard.
Overall, Stratus is a well-thought out theme, and offers you almost everything to create a strong landing page and turn leads into sales.
It’s vital to showcase your products in a way that will generate interest from your target audience. One of the best ways to do that is to build a powerful and effective landing page — something a theme such as Smartic can help you with.
Smartic is a WooCommerce landing page theme with an impressive five-star average rating on ThemeForest. It comes with more than 36 landing page demos and 18 stylish homepage demos, making it easy to find one to match your specific industry. It also includes support for the Elementor page builder plugin.
Thanks to its WooCommerce-ready design, Smartic lets you effortlessly create effective single-product landing pages. You’ll get access to advanced mega menus, instant search and quick view features, product videos and 360 product views, and much more. This theme is also compatible with WPClever’s WooCommerce plugins, which can enhance your store’s online visibility.
If you’re looking to showcase your WooCommerce products, Smartic is well worth a look. This flexible theme makes building a landing page for your specific niche quick and simple.
Top to bottom, your landing page should ‘wow’ visitors. After all, this will be the first impression – and a great first impression delivered by a theme such as TheGem could increase interest and ultimately improve conversions.
The first element in a good landing page is a strong hero section, and in this regard, TheGem has you covered. It comes bundled with three high-quality slider plugins to create full screen calls to action – Slider Revolution, LayerSlider, and NivoSlider. When it comes to the rest of your layout, you can choose from one of over 400 demo templates, and if you have specific requirements you can employ the bundled WPBakery Page Builder plugin to create almost any layout imaginable.
In addition, TheGem can utilize video backgrounds, and includes elements such as pricing tables to help showcase your products and services.
Your landing page should be impressive, and to create one you’ll need a standout theme such as TheGem. It’s definitely a stellar offering, and is well worthy of your consideration.
A landing page is in some ways similar to a short story. For starters, it has a beginning, middle, and end. It also needs to take the reader on a journey – in this case from visitor to customer.
However, landing pages also need to visually engage visitors, to encourage them to take the next step. Innovio could be the theme to help you achieve that. There are plenty of familiar-looking elements to this theme – including strong heading text, well-formatted body text, and a bold default color scheme.
You might call the design ‘minimalist’, but in reality, it’s just simplified. At the same time, there are still a number of demo layouts to choose from, covering plenty of tech-based niches. We’d argue that Innovio isn’t just useful for those in the tech industry, however, and there are plenty of businesses that could benefit from this theme’s templates.
Overall, Innovio delivers a pleasant landing page design combined with a functional set of features. As such, we encourage you to check out its demo!
Landing pages are excellent ways to share information about products and encourage people to purchase them. If you’re in the business of developing and providing apps, and you’re looking to create a dedicated landing page, Foton could be the theme to help you out.
There are nine demo layouts available with Foton, and all focus on providing the elements needed for business-related projects. While these layouts may be all you need to get up and running quickly, they can also be adapted to your specific requirements using the bundled WPBakery Page Builder plugin. Of course, this theme can also be used to build a website from scratch if you prefer.
Sometimes, bundled plugins can indicate a theme’s lack of built-in functionality. In Foton’s case, however, most of the extra tools included with the theme are relevant and useful. For example, WooCommerce is almost a necessity if you’re looking to sell online, while Slider Revolution will let you showcase carousels and other important elements to your visitors.
Overall, Foton is a very slick and feature-packed theme. It could be just what you need to show off not only a specific app, but your company as well. If Foton sounds like it may provide what you require, we suggest checking out the demo!
12. Thrive Architect (plugin)
Thrive Architect is, at its core, a page builder plugin. If you’ve ever used these types of plugins, getting to grips with this one should be simple.
However, Thrive Architect is different from other page builder plugins, in that it’s built with landing pages in mind. You can use over 260 custom-built layouts for sales pages, launch countdowns, lead collections, upcoming webinars, and much more. The broad selection means there’s likely a page that fits your vision. Although some look outdated by modern design standards, the vast majority are perfect for setting up a quick landing page.
Your overall results with Thrive Architect will improve the longer you spend with it. You can use a simple system of columns, rows, and modules to build landing pages, and there’s a great deal of flexibility when it comes to using columns.
The plugin also includes modules you may not see anywhere else, such as countdown timers, credit card icons, content reveals, guarantee boxes, and more. Even so, implementing a call to action (CTA) is easy to set up and customize, and it’s here where Thrive Architect is a standout tool.
You can also integrate Thrive Architect’s landing pages with a broad range of services, such as email marketing platforms. The plugin also supports integration with Zapier, which opens the door to even more connections between services.
In practice, you can use any page builder plugin to build a landing page or even none at all. However, if you’re looking for a builder with unique features to help you design high-converting landing pages rapidly, Thrive Architect could be ideal.
If you want to make an impact, you’ll need an optimized site. As the name suggests, Convertio can help you create a landing page that converts.
This theme offers a landing page demo for different types of products and campaigns. For example, you can use Convertio to promote your webinars, mobile app, freelance business, and more. You’ll also get access to over 200 design elements, including slideshows, animated headings, and timelines. Plus, thanks to the UiCore Template Library, you can choose from a collection of 400 predesigned sections and pages to build your landing page.
With Convertio, you’ll also get a popup builder to help you generate leads. For instance, you could use it for newsletter signups or to promote a limited offer on your product. The theme also comes with MetForm Pro, which you can use with Elementor to create high-converting forms.
As you can see, Convertio offers all the elements you need to build an impactful landing page.
Sometimes, a simple landing page is all you need to drive leads. Spyro can help you achieve a clean yet effective design.
With Spyro, you’ll get access to demos for specific services, including wedding planning and pet care. Additionally, you’ll also find designs for broader use cases, like shops, webinars, and web hosting. The theme comes with a visual page builder, Tatsu, that enables you to customize your site’s header, footer, and other areas. If you’re an artist or professional, you’ll also find a selection of portfolio layouts.
Furthermore, Spyro has its own form builder. You can simply add a form to your page and customize it to suit your needs. Plus, it integrates with Mailchimp, so you can use it to grow your email list.
With Spyro, you can design a minimalist landing page using the theme’s native features — no need to install additional tools!
The right landing page can mean the difference between a bounce and a conversion, so it’s important to choose the right theme as its foundation. If you’re looking to design an effective landing page, WebOn is a theme to check out.
This landing page theme is relatively new to the market, but it boasts some powerful features and designs that make it worth a look. In addition to a contemporary multipurpose design, the theme comes with 11 ready-made templates. It also includes support for a variety of popular plugins, including WooCommerce, Elementor, Slider Revolution, and Contact Form 7.
WebOn is primarily built for designers and agencies in the tech industry. It includes templates for app and Software-as-a-Service (SaaS) landing pages as well as eCommerce features for building an online store.
WebOn doesn’t offer as many features and pre-made designs as some of the alternatives. However, it’s a strong contender if you’re looking for a relatively simple theme that you can still customize.
Pergo is a Bootstrap-based landing page theme for startups, freelancers, and creative professionals. Even if you don’t have much technical knowledge, it’s easy to customize and highly flexible for use across many industries.
This theme ships with over 30 landing page layouts, eight pre-built inner pages, and more than 80 unique design blocks. You also have your choice of 18 demos for a wide variety of sites, including events, e-books, construction, and online classes. What’s more, Pergo comes bundled with the WPBakery page builder plugin for a seamless drag-and-drop editing experience.
An especially handy feature of this landing page theme is that it comes with built-in A/B testing functionality. You can easily create variations of your landing pages and track analytics to determine how your visitors are using your site.
All in all, Pergo is a quality pick for businesses of all kinds in need of landing pages for their sites. You can easily refine it to meet your needs no matter what your specialty is, and as such deserves a closer look.
If you’re a software developer, you may be looking for a dedicated landing page theme. Olmo is designed specifically for selling apps, SaaS, and similar products.
This theme offers 27 home demos to help you get started. Each demo can be customized with Elementor and comes with unlimited preset colors. You can also choose from different footer and header layouts.
Olmo has all the elements to promote your app, SaaS, or any other digital product. You’ll get access to pricing tables, an FAQ section, a features list, and a Call-to-Action button that prompts users to purchase your products. Plus, Olmo integrates with the WPML translation plugin, so you can easily make your landing page accessible to an international audience.
Overall, Olmo is the ideal theme for software developers looking to promote their apps or services with a professional landing page.
When it comes to customer conversions, a well-designed landing page is crucial – and with a flexible theme such as Ayro you can create a stunning design.
Ayro is definitely not a one-trick pony, as evidenced by the wealth of demo sites available. For landing pages, we’re focusing on the one-page layout demo, which you can import to your site with one click to get up and running in a hurry. For additional design tweaks (or if you have your own design requirements), you can press the bundled WPBakery Page Builder plugin into service.
The theme is highly customizable, with over 600 Google Fonts to choose from, and a selection of custom shortcodes (including Google Maps, counters, and interactive elements) to enhance the look of your website. In addition, Ayro offers smooth scrolling, has impressive animations – especially on its portfolio pages – and looks gorgeous on high-resolution displays.
We’re impressed by Ayro – it’s highly customizable and looks the business. It should go straight to the top of your shortlist regardless of the other contenders you’re considering.
For businesses specializing in software, landing pages can be particularly tricky. You have to concisely explain the key ins and outs of your technology in terms that anyone can understand with ease. A landing page theme that cuts straight to chase, such as Sofbox, can be ideal for you.
Sofbox delivers on that front and provides ample customization options to boot. The WPBakery Page Builder plugin is bundled with the theme, along with more than 30 homepage layouts and 200 unique pre-built elements. This theme is also WooCommerce-compatible and includes multiple product page and shop display options.
In our opinion, Sofbox’s unique software landing page layouts will come in handy for any tech agency or freelancer. It’s definitely one to add to your shortlist.
Launching a new product or business is all about drumming up excitement and building a robust list of leads. To achieve this, you need a theme that combines style with functionality – enter ShiftKey.
A modern website requires a healthy set of customization options. ShiftKey comes out of the box with 15 unique demos you can install in minutes. The landing pages are the stars here, although the theme also includes other page layouts too, such as pricing and About Us pages. For every design, you get to pick from among ten different color schemes, meaning matching the design to your brand is simple.
However, ShiftKey really shines when it comes to functionality. The theme integrates with the MailChimp email marketing platform, to help you connect and engage with potential customers, and it’s built with Search Engine Optimization (SEO) in mind too.
If you’re looking for a versatile theme that packs a punch when it comes to landing pages, ShiftKey could be perfect for your business. Take a look and get ready to start working on your website!
As we’ve mentioned elsewhere in this list, selecting a theme designed for the task at hand is often a good idea. However, even purpose-built themes needs to stand out in some way, or they will struggle to get noticed. StartIT is hoping it can do enough to get your attention.
There’s plenty to like about StartIT. There are 12 demo layouts to choose from, and the bundled WPBakery page builder will help you take care of any design tweaks or even allow you to build a completely custom layout. Furthermore, there’s an extensive color palette and over 600 Google Fonts to choose from to match your website to your brand’s style. However, there’s little else where StartIT excels.
For a start, other than WPBakery, there are no standout features or plugins, and scrolling is jerky – likely due to the parallax backgrounds – but other themes with these elements perform much better in this regard. Finally, the theme’s name is spelled incorrectly in one location on the developer’s demo site – a particularly sloppy oversight.
In a nutshell, StartIT will need to beat out a number of more polished themes to win you over – but it does offer enough design flexibility to make it onto your shortlist (although we’d place it near the bottom).