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31 Best Shopify Themes 2024

Shopify is one of the most popular eCommerce platforms around and these themes give you an easy way to apply a stylish design to your store.

In fact, the Shopify themes in this collection can turn a generic instance of Shopify into a highly professional-looking eCommerce store while also providing some extra essential eCommerce features. Whether you’re creating a store to promote a single product, starting out with a small inventory, or already have a large catalog of items to sell online, this varied selection of Shopify themes is sure to include more than a few designs that are suitable for your project.

In fact, many of these Shopify themes include multiple designs in their packages. These designs are often very different from one another so it’s well worth exploring the individual demos that make up a single Shopify theme to ensure you’re not unintentionally overlooking the perfect design for your store.

When viewing the previews for these themes, it’s a good idea to see how they look on a smartphone device by using the viewport switcher on the demo page. This enables you to experience your store as your mobile visitors will, helping you to get a better idea of whether the design will work with your products.

Many of these themes include some type of customization options, whether that’s the ability to choose from predefined color schemes, the option of creating your own custom color palettes, or a drag-and-drop builder that makes it easy to redesign your store.

1. Wokiee

Wokiee is a flexible multipurpose Shopify theme built for creating almost any type of eCommerce store. With over 80+ eye-catching homepage layouts to choose from, there’s a good chance you’ll find one that matches your brand.

You’ll find templates that are well-suited to building a store selling gadgets, sports equipment, weapons, furniture, and books to name just a few, as well as more general-purpose store templates. The Wokiee theme package also includes templates for the inner pages of your online shop. These layouts cover the product category pages, the individual product displays, and all the other types of content a good eCommerce store needs.

It’s easy to add your own personal twist to the design of your store as this theme comes with lots of customization options. Wokiee isn’t short on useful eCommerce features either, with mega menus, AJAX search, color swatches, and social media integration, plus many more features to help you create a successful store.

Wokiee combines a great selection of pre-built content with valuable eCommerce tools to help enhance your store.

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2. Avone

Avone is a true multipurpose Shopify theme for creating all types of online stores.

With over 28 complete online store demos, there’s a good chance that Avone will work well for your Shopify store. The designs are fairly minimal and provide your Shopify site with a clean and modern look, no matter what type of products you’ll be selling.

To help you customize your Shopify store, there are over 1,000 theme options for you to work with, covering almost every display setting for your website. Defining the logo positioning, adjusting the sidebar content, and setting up the mega menu are just some of the ways you can personalize your store with this theme.

Avone is packed full of great eCommerce and general-purpose website features that should help make your store a success.

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3. Universe

Universe is a multipurpose Shopify theme that comes in two main variations for your store. Whether you decide on the light Earth mode or the dark Mars option, your eCommerce store is sure to have a stylish appearance.

With this theme, your Shopify store could feature a large full-width slider above the fold, ready to greet your visitors with some high-quality photographs of your products or just some inspirational images that help tell the story of your brand. Editing the demo slider and adding your own content is very straightforward. The rest of the homepage of your store could include a panel that displays your featured products, a section for promoting your recommended product collections, and space for listing any items that are on offer.

Some other reasons to consider the Universe Shopify theme include the support for video backgrounds, the ability to create interactive product carousels, and Google Maps and YouTube integration. There are lots of eCommerce-related features too, including product image zoom, the ability to display related products, and a slide-out shopping cart display.

Universe is easy to set up and simple to customize, making it a theme for all types of eCommerce projects.

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4. Roxxe

Roxxe has over 50 eCommerce store demos covering a wide range of products and types of online shops. Whether you’re looking for a one-size-fits-all type of theme that can help you create multiple stores or you’re just looking for a high-quality template for your new online shop, Roxxe is well worth exploring further.

The online store demos have been divided into multiple categories to make it easier to find the options that are most suitable for your project. Some examples of these categories and the types of online shops include gadgets, tools, jewelry, clothing, and medicine, to name just a few.

Roxxe has more to offer than a huge library of templates, though. To ensure that your online shop not only looks great but has all the features your customers will be expecting from a modern eCommerce store, Roxxe has lots of useful features for you to make use of. Some examples include the email collection bar that you can use to start building a list of potential new customers, a quick announcement bar for promoting deals and offers, and a tool for creating daily deals and other promotions that have a built-in timer.

Roxxe is a highly flexible theme that can be configured to help you launch a unique eCommerce store for your business.

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5. Porto

Porto is a popular eCommerce theme for creating a wide range of online stores with Shopify.

This theme offers countless pre-built header combinations to choose from, including fixed and floating options. If you prefer a vertical sidebar menu for your store, that’s possible too. You can also enable the optional mega menu feature to start adding a range of content types to your drop-down menus, including product images and more.

Apart from the customization options, one of the best reasons to choose the Porto Shopify theme is the impressive selection of over 20 pre-built store demos. With Porto, you get a good mix of general-purpose designs alongside product-specific demos covering niches such as furniture, gadgets, and sports equipment stores.

Other notable features of this Shopify theme include RTL support for creating a store in a right-to-left language, a testimonial slider for sharing feedback from clients, a slider tool for creating interactive product displays, AJAX loading for a fluid user experience, and Google Fonts integration for greater typography options.

Porto is available across multiple eCommerce platforms, making it a tried and tested Shopify theme.

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6 Turbo

Turbo is a stylish and responsive Shopify theme that should work well for promoting any type of product. As the name suggests, Turbo was built with fast loading times in mind and it has been optimized for large stores with huge product catalogs.

There are lots of good eCommerce features in this theme. This includes a live search tool that makes it easier for your shoppers to find what they’re looking for in your store, the promotional features that let you create banners and other elements to advertise your offers or products, and the mega menus that enable you to insert a wide range of elements into your drop-down menus, including product images.

If you choose Turbo for your Shopify store, you definitely won’t be short on templates for your website. The homepage template has been designed to a very high standard and includes all the sections you’d expect to find at a premium eCommerce store. There are also templates for telling the story of your brand, introducing your team to your customers, and posting blog articles.

If you’re looking for a high-quality premium Shopify theme, Turbo should be on your shortlist.

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7. Shella

Shella is a premium Shopify theme aimed at anyone creating a stylish online store.

One of the best reasons to consider this Shopify theme is the selection of pre-built content which includes 99+ pre-designed pages, each with its own unique style. Some of the options include layouts that feature large full-screen sliders, others with video players for showcasing your products, and designs that make great use of sliders to promote your inventory. Shella also gives you lots of options for how your products are displayed. The large selection of eCommerce templates covers the product category pages as well as the individual product pages.

Although the templates all look great, you also have the option of using the builder tool to customize them or create your own designs from scratch. Thanks to these customization options, you’ll be able to produce unique banners for your store to promote your latest offers, build your own custom slideshows, and define your own color schemes, all through an intuitive user interface.

Shella works well for various types of eCommerce stores, with many different templates to choose from.

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8. Lezada

With over 200 homepage variations to choose from, Lezada is a true multipurpose Shopify theme that really can be used to create almost any type of online store. Some examples of the types of Shopify stores you can create with this theme include bicycle, cosmetics, electronics, jewelry, and sports shops.

The design of the pre-built eCommerce content is very modern and is sure to give your online shop a professional appearance. There’s a premium slideshow builder tool included with Lezada too, giving you more options for creating content and displaying your products online.

Another useful feature of Lezada is the product comparison tool that can help your visitors find the right products at your store. There’s also a wish list feature that will help you add this feature to your website and encourage your visitors to start curating the products they’re most interested in.

Lezada is a very versatile Shopify theme that’s suitable for creating almost any type of eCommerce store.

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9. Yanka

Yanka is a fashion-focused theme for building eCommerce stores with Shopify.

With 18 pre-built fashion store homepages, Yanka certainly gives you lots of options for your Shopify store. The homepages are stylish and modern, sure to give your online shop a premium look. They’re also packed with useful elements, including sliders, product grids, product collection information, and other ways to display your inventory on the front of your store. Yanka also includes a range of templates for all the inner pages of your Shopify store. In addition to nine listing styles, there are nine product page styles, and a set of blog templates.

Ecommerce features aren’t lacking either. You can add features like product quick views to help your visitor get a quick look at your items, a size guide table to minimize returns, and a live search tool for suggesting related products to potential customers. The Instagram integration can help you leverage this popular social media platform to sell even more products online.

Yanka is a well-rounded package for creating stylish online fashion shops with Shopify.

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10. Belle

Belle is a versatile multipurpose Shopify theme with a modern full-width design. This theme offers 10+ store demos that are varied in their design and include many different full-width layouts, stylish product grids, and lots of useful eCommerce-related features.

Notable eCommerce features include the ability to easily create multiple variants of your products, covering the colors, styles, and other properties, as well as the option of displaying real-time sales details to your customers like when someone has just bought a product or how many times a product was purchased in the last 24 hours. Other useful eCommerce features, like product quick views, a live autocomplete product search bar, and the ability to display countdown timers for products with limited availability are included in the Belle Shopify theme as well.

Belle is a highly flexible Shopify theme that makes customizing the design of your store very straightforward. No coding skills are necessary, thanks to the visual interface that lets you change colors, adjust fonts, and customize your store in other ways.

If you’re looking for one of the most feature-rich Shopify themes available at the moment, then Belle is well worth checking out.

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11. Goodwin

Goodwin is a trendy Shopify theme for creating all types of online stores, with over 14 ready-made homepage layouts and over 50 templates for other pages. Goodwin should appeal to a wide range of online shop owners as the designs really do cover a wide range of niches.

It’s easy to customize the Goodwin theme. Thanks to the library of over 70 widgets, you can drag and drop these useful modules into your store layout to ensure it looks the way that you want. There are also 12 different header and footer designs to choose from, giving you even more creative options for your store.

Some of the eCommerce features that you might want to add to your store include an advanced add-to-cart button that should help encourage your visitors to become customers, an easy way to publish customer reviews on your website, and a new banner generation tool for promoting your best products and offers. You can also use the integrated slider tool to create custom product displays or produce photo and video slideshows to enhance your brand.

Thanks to the versatility of Goodwin, this theme should work well with almost any type of Shopify store.

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12. Outstock

Outstock is a minimalist Shopify theme with built-in drag-and-drop functionality. It will work well for any brand or product range that would be complemented with a subtle eCommerce store design.

The feature list is packed with lots of elements and options. You can use a wide range of popular eCommerce store features to give your website a premium look. Some cool elements include the product accordion that gives you a great way to highlight some of your key items, the flying add-to-cart animation, and the ease with which you can add color swatches to your products. Another eye-catching feature of Outstock is the lookbook which gives your visitors an interesting way to check out your products.

With Outstock, you get a lot of creative control over the design of your store. Thanks to its drag-and-drop content editor and theme settings, customization is easy.

Outstock has been built for a wide range of stores and can be easily customized to ensure it’s suitable for your eCommerce brand.

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13. Mobilia

Mobilia provides you with four different designs to help you create a stylish eCommerce store with Shopify.

With this theme, you can display a full-width video on the homepage of your website, giving you a great opportunity to welcome your new visitors and tell the story of your brand. Displaying a full-width slider is another option with this theme. The rest of your homepage can be set up to display your best products, information about your history, and other important items your visitors might be interested in. The quick shop button makes it very easy to get an instant preview of an item and find out more, without having to leave the current page.

Other useful features of this popular Shopify theme include social media integration with an Instagram feed widget, a customizable sidebar, and Disqus-powered blog comments.

The layouts of Mobilia have been designed to a high standard and will give your store a professional look.

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14. Basel

Basel is another popular Shopify theme with multiple store demos to provide you with plenty of creative options.

With 20+ eCommerce store demos to choose from, Basel is ideal for a range of Shopify-powered online stores. It’s easy to create a professional-looking full-width store that could feature a large homepage slider, product carousels, store location maps, client or partner logo displays, and much more.

Basel also includes a drag-and-drop page builder to help you design a custom storefront for your Shopify website. This tool can be used in conjunction with the control panel of theme settings to ensure your site matches your branding. You can also create a custom header layout to add the right navigation system to your Shopify website.

To help ensure your store has a professional feel, Basel also includes product quick views, support for product bundles, 360 product views, and the ability to add items to the cart without having to visit the individual product pages. AJAX is another optional feature you can make use of, giving you the ability to enable seamless product and search results displays.

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15. Banita

Banita is a customizable eCommerce theme for creating any type of online store with Shopify.

Although the default Banita store demo has been configured as a fashion and clothing online shop, you can easily use this theme for a wide range of different Shopify stores. Thanks to the library of different headers, footers, and widgets, you can quickly and effortlessly choose which elements you’d like to use for your store. You can then drag and drop your choice of elements into position to start building your own custom store. You can also use the colors settings to apply your own custom color scheme to the store.

Another useful feature of Banita is the banner generator tool. With this feature at your disposal, you should find it easy to design custom banners for promoting offers and products from your store. Not quite ready to launch your store? You can run your Shopify website in catalog mode. This allows you to disable the cart and login functionality, while still giving your visitors the ability to browse your inventory.

Banita is packed full of eCommerce features as well as lots of customization tools to help you launch the right type of store with Shopify.

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16. Icon

Icon has been designed for stores and brands with lots of visual content they want to showcase.

The theme’s full-width layouts make it showcase photos and other visual content you’d like to incorporate into the design of your store. The default homepage configuration gives you the ability to either display a large full-width photo as the background image or add a multi-image slider to the page. In fact, the slideshow tool in the Icon package can also be used to display multiple products in one location.

Other features you can add to your store with the Icon theme include the large drop-down menu that can be used to display more than just basic text links to your audience. If you’re using social media and Instagram in particular to build your brand, then the feed that displays the latest photos from your Instagram account in your store should come in handy.

When it comes to displaying your products, Icon includes a quick view feature that makes it easy for your visitors to get a better look at an item without leaving the main page. Shoppers can also zoom in on the product photos and scroll through multiple items using the vertical product image slider. Flipping between products is easy too, thanks to the next and previous buttons.

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17. Fastor

Fastor is packed with useful features to help you create the perfect Shopify store for your eCommerce business.

With pre-built store designs for businesses selling sports equipment, computers, fashion items, grocery, holidays, health-related services, and much more, Fastor should have a design for everyone. Fastor also has general-purpose store layouts that make this an even more versatile theme.

With this theme, you can harness the power of notifications in your Shopify store, thanks to the built-in popups tool. This feature can help you bring new products to the attention of your visitors as well as encourage your shoppers to share your products on social media. Searching your store is easy too with the Fastor theme. The live search has an auto-complete feature that helps visitors enter the right query to find the products you have in stock. You can also customize the product filtering settings to make it easy for shoppers to focus on one particular type of item.

Checking out the Fastor library of Shopify demos is highly recommended as there’s sure to be a design that matches your store.

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18. Ella

Ella can help you launch a great-looking store with Shopify, no matter the niche.

Choose from over 20 homepage layouts and skin to create your dream online store and showcase your best and most eye-catching products. The rest of your Shopify store can be built with their library of templates that include category pages, collection pages, and product pages.

On top of 15+ pre-built store layouts and various templates, you’ll also find a powerful mega menu builder. Now you can add more content to your drop-down menus, including photos and product images. You can also use the lookbook feature to create custom product collections, complete with a large banner image and introductory text.

Other useful features include a drop-down shopping cart menu item that makes it easy for shoppers to see what’s in their basket, a newsletter popup opt-in form that integrates with popular email marketing services like MailChimp, and a full set of customization options for controlling the colors of your store.

With multiple demos and lots of templates available, Ella is well worth a look when building a Shopify store.

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19. Kalles

Kalles is a versatile Shopify theme that’s also suitable for dropshipping stores.

The library of over 40 homepage demos makes this a theme with a wide appeal. There are also lots of eCommerce-related templates to help you build your store. You’ll find multiple product templates, many product category layouts, and all of the checkout and account management content any good eCommerce store will need.

If you’re looking for a theme that will help you add a blog to your website as one of its key features, rather than as just an afterthought, Kalles and its blog layouts are worth a closer look. You can also easily add a portfolio to your Shopify store which can be useful for showcasing future product releases or sharing more information about how your items are designed and produced.

If you like the look of the Kalles demo, you can choose it with confidence, knowing that it comes with lots of useful and effective eCommerce features.

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20. Parallax

Parallax has a big and bold design that’s perfect for stores that want to build their brand as well as promote their products.

The different sections on the default Parallax homepage demos can each have a unique background image that helps tell the story of your brand or displays your products in more detail. You can choose from a good selection of pre-built sections such as a large full-width image slider, blog post excerpts, display of featured products, and more. Another available option is enabling the promotional banner that can display links to your latest products, promote discount codes, or share other important information in a hard-to-ignore location.

All the best eCommerce features are available for your store if you choose the Parallax Shopify theme. Easy and flexible product filtering is on hand, as is a slide-out shopping cart that makes adding products to a shopper’s basket as friction-free as possible. You can also enable a sticky navigation bar so that your visitors never need to look far for a link to another page at your store.

As well as the main Parallax demo, this popular Shopify theme also now includes three additional styles for your store.

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21. Split

Split has a very distinctive design that’s ideal for eCommerce stores that want to make a memorable impression on their visitors.

The name of this theme refers to its split-screen design and it’s certainly a different type of layout that will create a unique look. This theme also uses popular web design trends such as the parallax scrolling effect, full-width layouts and images, plus hover-activated animations. With Split, you get a good amount of control over the layouts of your store’s homepage and the sections it contains. Some of the available options include customer testimonials, full-width product grids, blog post excerpts, and other useful items.

Another useful feature of Split is the newsletter opt-in form. Depending on your settings, you can display a popup form to encourage your visitors to join your email list. There are also some social media features to take advantage of to help grow your following.

Split has an interesting design that could work well with your products, depending on your brand.

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22. Retina

Retina has four distinct Shopify store demos that are suitable for a range of brands and products.

Layouts that accommodate full-width images, video players for demonstrating your products in more detail, and content slideshows are just some of the elements you can easily add to your store design with the Retina Shopify theme. Other useful features include a customer testimonials publishing tool, multi-level menus, flexible product filtering, product image zoom, and Instagram integration for displaying photos from your feed in your store.

Retina also includes a built-in popup display tool that can be used to promote your latest products or encourage visitors to join your email list. You also have the option of enabling the header bar that can also be used to promote products, share store discounts, or simply welcome new visitors to your website.

With four different eCommerce designs to choose from, there’s a good chance Retina could work with your Shopify store.

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23. District

District should be a good choice for anyone who wants their store to be able to share product collections in style.

The three pre-built stores might have different layouts and designs but they all share a focus on enabling you to publish product collections that help you curate your best items. The optional full-width homepage slider goes a great job of highlighting your best products but the different collection templates are ideal for bringing together products on the same theme.

District has some useful promotional tools in its feature list. Adding popups with custom content, including product displays and email list signup forms is very straightforward with this Shopify theme, as is adding a fixed header banner to your store. The social media integration features should come in handy too, when it comes to promoting your content, building a following, and adding some social proof to your store.

With three different designs and a great feature list, District should appeal to a wide audience.

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24. Venue

Venue has three styles to keep your Shopify eCommerce store and its products looking fresh.

Whether you have an existing store that needs a refresh or you’d like to launch a new store with a theme that can easily be transformed should your tastes change, Venue gives you three designs to play with. Each design should work with a wide array of audiences and inventory. The Weekend demo, with its choice of colors and fonts, is particularly eye-catching.

All three demos feature spacious and full-width layouts that give you plenty of room to connect with your audience. Adding videos, popups, and opt-in forms to your store is easy with all of the pre-built Venue designs. The Google Maps integration should be useful if your store has a physical location or you want to share the areas you serve.

Whichever of the three Venue designs you choose, you’ll be giving your Shopify store a high-quality appearance.

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25. Flow

Flow has three clean and minimalist designs for you to choose from for your Shopify store. All three Flow store demos have an ultra-modern minimalist design that is sure to appeal to a certain type of shopper. This theme also includes a range of different layouts and templates for the internal pages of your store.

Flow gives you plenty of options for how your products and other content are presented on your Shopify website. The product grids can be easily customized to ensure the layout matches your vision for your store. Displaying content from your Instagram feed on your website is easy too, thanks to the flexible widget. The video player modules give you another opportunity to share other types of content with your audience.

If you’re running any promotions at your store, you can easily advertise them in the optional fixed header bar of this theme. The popup feature can also help you with your marketing efforts, giving you an effective way to grow your email subscriber list or share the details of your latest products.

The full-width layouts of the Flow demos are ideal for showcasing your high-end products in style.

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26. Pipeline

Pipeline is another impressive minimalist Shopify theme with three unique demos for styling your store.

The demos all make good use of full-width layouts to present products in interesting ways. They also all have module homepages that are comprised of multiple different sections and areas. This ensures the front page of your store has an engaging look that should hopefully catch the interest of your visitors.

All the Pipeline demos have been built for handling stores with a large catalogue of products. The individual product pages make it easy to upload multiple images for each item that you’re selling, as well as display related products underneath the main descriptions. You can also use a multi-column menu to display links to the areas of your store your visitors will be most interested in.

Another useful feature of Pipeline is that the design has been optimized for displaying large images. This could be large photos of your products or other images related to your brand. There’s also a video player module – ideal for sharing footage of your products being used or other promotional video content.

Pipeline should appeal to a wide audience of store owners and shoppers, thanks to its varied store demos.

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27. Atlantic

Atlantic comes in four different styles to help you launch the right eCommerce store for your business.

With Atlantic, you can easily add a full-width welcome image, video, or slider to the homepage of your store. The layouts are all optimized for displaying large images, making the Atlantic Shopify theme ideal for showcasing your products. The optional slider tool can be loaded up with your best product images, with each slide containing a link to the relevant item in your inventory.

Another great element you can add to your homepage is the featured products grid that will display product images and links from items in your catalog. Your homepage can also easily display the latest content from your Instagram account, giving you a way to share some extra content with your visitors.

Mega menus are another popular feature that you can use on your Shopify store with this theme. You can also enable the quick shop feature to streamline the process of adding products to the shopping cart and helping your shoppers to do more in less time.

With four different styles to work with, it shouldn’t be difficult to set up an eCommerce store with the right design using the Atlantic Shopify theme.

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28. Testament

Testament is another premium Shopify theme with multiple store demos for you to choose from.

The gallery feature should be especially useful if you have lots of high-quality photos of your products. If you have video content too, then Testament could be an even better choice for your store. Those who are blogging about their products or industry should also appreciate this theme, thanks to the varied selection of layouts that can easily be applied to your posts and articles.

This Shopify theme aims to help you provide your shoppers with a seamless and intuitive user experience. Part of this involves giving you the option of enabling product quick views on your site, instant add to cart functionality, and streamlined checkouts.

Testament isn’t missing out on any of the other best eCommerce features either. The custom sidebar areas can be used to display your latest product collections, while the color swatches feature makes it easy for your visitors to quickly view the different variations of your products. You can also display product images in your main navigation drop-down areas, thanks to the mega menu feature.

Testament is a good all-around Shopify theme, with multiple store demos and a solid list of features.

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29. Blockshop

Blockshop has a spacious grid-based design to help you draw attention to the best products at your Shopify store.

You can choose from four different designs for your eCommerce website. These designs are ideally suited to stores selling fashion and clothing products as well as food goods with the Deli design. The Moto design has a layout and style that’s particularly well suited to niche fashion brands and accessories.

With Blockshop, you’ll be getting access to all the best eCommerce features an online store needs. Among the tools to help you enhance your store, you’ll find a currency conversion switcher, multi-column drop-down menus, a full set of journal or blog templates, and hover-activated product image slideshows. Each product page also features social share buttons to make it easy for your audience to promote your items with their followers on the most popular networks.

With templates for the non-eCommerce pages your store will need, Blockshop covers everything a good Shopify site requires.

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30. Handy

Handy is a mobile-first Shopify theme that’s been designed to deliver a highly user-friendly smartphone shopping experience.

While all the Shopify themes in this collection are mobile-friendly to some degree, Handy takes things one step further with its mobile-first design. Despite being designed specifically for smaller screen devices and mobile eCommerce, Handy doesn’t lack any of the great features you’d expect to find in a leading Shopify theme.

With Handy, you can add a full-width touch-screen-friendly product slider to your website that runs as soon as the page is activated. The social media feeds make displaying your latest Instagram posts and Tweets on your website straightforward, while the promotional tiles make it easy to highlight certain products on your homepage and throughout your site. Promoting your email list is easy too, thanks to the opt-in forms and signup widgets.

If you want to ensure that your Shopify store is not only mobile responsive but offers a true mobile eCommerce experience, then Handy could be the theme you’re looking for.

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31. Palo Alto

Palo Alto, like many of the Shopify themes here, gives you more than one design for your store. In fact, with three different designs to work with, Palo Alto is another good all-rounder. Whichever demo you do choose, you’ll have the option of adding a video background display to your homepage to showcase your products.

The Palo Alto homepage designs can be described as minimal, giving your content lots of room on the page to catch the attention of your shoppers. Background images can be added to any of the homepage sections, giving you the option of keeping things simple or adding some eye candy to the design of your site.

In general, Palo Alto is a great choice for stores that have a small range of products or just a single featured product. Due to the design of this site, you can easily promote a single item as the main option at your store, while also offering a few different variations of that featured product.

If you’re launching a new product on the market, then Palo Alto and its capacity to promote a single featured item makes this theme a good choice.

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Disclosure: Some of the links in this post are affiliate links, meaning that if you click on one of the links and purchase an item, we may receive a commission. All opinions however are our own and we do not accept payments for positive reviews.

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