18 Best WordPress Themes for Startups 2020

This collection of the best WordPress themes for startups will help you launch a professional website, no matter the focus of your business.

Whether your startup is working on a new app, service, SaaS, or some other venture, there’s likely to be multiple themes in this collection that are a good match for your project. In fact, many of these themes include numerous website demos, giving you plenty of options to check out.

While browsing the many website demos offered by this collection of themes, bear in mind that nearly all of their designs can be customized. As most of the WordPress themes for startups in this collection include either a page builder tool or a selection of website customization options, you can easily make changes to the appearance of your website. There should be no need to edit any code yourself in order to create a custom website with these themes.

As well as the homepage demos, be sure to check out the pre-made inner page designs. Having access to the right demo content can save you lots of time and effort, preventing you from creating the pages your site needs from scratch.

Hopefully, you’ll have no difficulty finding a suitable WordPress theme for your startup website, the only problem might be narrowing your shortlist down to one.


Exponent has a complete demo created especially for building startup websites with WordPress.

Among the 20 pre-built website demos that make up the Exponent theme package is one that should provide you with everything you need when creating a site for your startup with WordPress. Thanks to the purpose-built startup website demo, you can quickly lay the foundation for your new site, before replacing the placeholder content with your own text and images. Any other changes that you need to make to your startup WordPress website can be made through the WordPress Customizer interface and theme options control panel. You also have the option of firing up the closely integrated drag-and-drop page builder plugin and using the visual editor to customize any of the templates that make up the Exponent demos.

As well as the pre-built content and customization features that make up this theme, there are plenty of other reasons to consider Exponent. For starters, this theme has been coded to load as quickly as possible, and according to the developers, despite being packed with features won’t slow down your site. This is achieved partly through the included optimization features, such as image lazy loading, full support for the best WordPress caching plugins, and on-demand JavaScript loading.

This startup WordPress theme also has full GDPR support, ensuring your website is compliant with the latest data protection regulations, with very little effort required on your part. If you want to sell items from your website or collect payments, Exponent has been built around the popular WooCommerce plugin that can add all the necessary ecommerce features to your website. To help you create the website you envision, there’s a full online knowledgebase documenting how to use Exponent.

If your startup website needs a fully modern and up to date look, Exponent could be a good choice.

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Signflow has a varied selection of pre-built website demos to help you find the right design for your startup

The different homepage designs share a common style but their content and layouts give you lots of options to choose from when creating your website. The homepage sections can easily be adjusted or added and removed to help you get the layout just right. With sections that include video background areas, client and customer testimonials, service grids, and content sliders, you can populate your homepage design with the modules that your project demands.

As well as the homepage designs, templates for the inner pages of your site aren’t in short supply either. Using the selection of different about, services, contact, and pricing templates makes it easy to add this essential information to your site. Publishing an online portfolio of your completed projects, as well as adding a blog to your startup website is straightforward too with the Signflow theme. The full ecommerce support gives you the option of adding an online store to your website or listing a few items for sale, such as physical products or digital downloads.

If the pages in the Signflow theme portfolio don’t match your vision, then adjusting them is very easy. As part of the customization process, you can insert a wide range of elements into the pre-built content including progress bars, countdown timers, background video displays, content boxes, and much more. Signflow also gives you a good selection of header layouts to work with as well as sliders and other interactive sections for your website. Customizing the other aspects of your site, like the fonts, colors, and other visual settings is straightforward too.

Signflow is a good general purpose WordPress theme for startups with a design that should appeal to a wide audience.

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The Outset

The Outset is a multi-purpose WordPress theme for startups and online service providers.

With eight unique website demos in this theme package, there’s a good chance you’ll find a suitable option to use as the starting point for your project. In fact, as these demos are populated with lots of templates, features, and other useful elements, there’s a good chance you won’t have much to do in order to get them ready for your new website.

All of the demos have a stylish homepage layout that includes lots of useful widgets, such as call-to-action buttons, optin forms, and testimonial sliders, to name just a few. Templates for all the other pages your startup website should need are included too, helping to save you lots of time when setting up your site.

If you do need to customize the pre-built content, the fact that this theme was created with the Elementor page builder tool means you can open all of the templates up in this WordPress visual editor. The powerful drag-and-drop interface makes it easy to move elements around the page, or add your own sections and content to the designs. Almost everything about this startup WordPress theme can be personalized, making The Outset equally suitable for those looking for a ready-made website template and those seeking to launch a more unique site.  Unlike some of the other themes that have been built with Elementor, The Outset includes a premium add-on for Elementor that enhances this page builder by adding a selection of premium modules to the tool. Due to this, you can upgrade your pages with an even greater selection of useful elements.

Regardless of what type of startup website you need to create, The Outset is likely to be a suitable choice.

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Fintech WP

Fintech WP is primarily a WordPress theme for startups operating in the financial technology and services sectors.

However, with eight high-quality website demos to choose from, all of which can be customized with the included drag-and-drop page builder tool, Fintech WP could be used to create a varied selection of modern startup websites with WordPress. In fact, many of the pre-built demos have business-focused designs that should appeal to a wide range of audiences.

Thanks to the one-click demo content importer tool, you should have no trouble transforming a fresh installation of WordPress into a fully featured startup website. Once you’ve imported one of the demos, you can then start personalizing the overall appearance of your site through the theme options control panel, before replacing the demo content with your own.

As mentioned, Fintech WP includes a drag-and-drop page builder plugin, which comes in the form of the premium Visual Composer tool. Visual Composer is one of the most popular page builder plugins for WordPress and gives you the ability to re-design any of the existing pages of the Fintech WP theme or create your own custom designs from scratch. Although the library of pre-built content supplied with this theme looks great, if you do need to make any changes, you shouldn’t have any problem doing so. Fintech WP also comes with the powerful Slider Revolution tool, enabling you to create advanced slideshows for your website.

Fintech WP is a multi-purpose WordPress theme for startups so is well worth checking out.

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LandKit has multiple pre-built website demos that are ideal for promoting startups online.

In the LandKit theme package, you’ll find a stylish collection of modern website designs including options for creating SaaS, digital product, and app showcase websites. There are plenty more options too and as this theme is highly customizable, it wouldn’t take much effort at all to start customizing the other pre-built website designs to match your startup website vision. Whatever the focus of your startup, there’s sure to be a suitable design in the LandKit theme package and if not, you can easily create one.

Those who are looking for a tool that can help them create a custom startup website with WordPress should find LandKit a good option. As well as the pre-built website designs, this theme also includes a powerful page builder in the form of the Hybrid Composer tool. With over 70 custom elements that you can easily insert into your pages, not to mention the intuitive drag-and-drop page builder interface, creating custom page designs or an entire bespoke website is entirely within the scope of this feature-packed WordPress theme for startups.

Some of the other reasons to consider this powerful theme include its fully mobile responsive design and its multilingual support. Now, not only will your website be legible on smartphone devices, but it will also adapt to deliver a truly user-friendly experience, no matter what screen size it is being viewed on. Publishing your website and its content in more than one language is an option too, and thanks to the RTL text support, there shouldn’t be any limitations when it comes to the languages you can use on your site.

Whether you’re looking for an off the shelf solution that’s ready to go or a theme that will help you create a custom startup website, LandKit covers both options.

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Fluid has been created to build websites for apps, digital businesses, and startups.

Thanks to the nine homepage demos, you get a good range of options when it comes to deciding how your visitors will be greeted when they arrive at your website. Although the different homepage designs span the app, agency, studio, and startup categories, there’s a good amount of crossover between the demos making them all well suited to creating a startup website with WordPress.

As well as creating a website to promote your startup, you can also build an online store with the Fluid theme or simply list products and services for sale on your startup website. If the focus of your startup is creating products then the ecommerce functionality of Fluid should come in handy.

As well as all the ecommerce templates your online shop will need, Fluid also includes pre-built content for all the other pages your startup website is likely to require. In addition to the varied homepage designs, there are also layouts and template for the about, contact, services, careers, FAQ, and portfolio pages. Like some of the other items in this collection of WordPress themes for startups, Fluid also has a full set of blog templates to help you provide your audience with regular updates about your business.

Fluid is packed with customization tools and features, including a wealth of theme settings and the powerful Visual Composer page builder plugin.

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Sparks is another purpose-built WordPress theme for creating websites for apps, startups, and other digital businesses.

Among the 12 homepage demos, you’ll find a few options for promoting mobile apps – something you should appreciate if your startup is focused on this type of technology. These homepage designs tend to have traditional app-style landing page layouts, with space for an app screenshot and links to the two leading app stores.

If your startup is focused on providing a service or more traditional product, then the Sparks WordPress theme could still be a good choice. There are a number of homepage layouts that make it easy to explain the details of your startup, display partner logos, client and customer feedback, team member profiles, pricing information, plus many more useful page elements. You’ll also get access to pre-built templates for the inner pages of your site, including essential content such as your about, contact, portfolio, and ecommerce pages.

When it comes to carrying out customization work, you can use the drag-and-drop Visual Composer plugin that’s included in the package to edit the demo content. There are also a large number of site customization settings available through the theme options control panel. Thanks to this your creative freedom won’t be curtailed, despite choosing an off the shelf WordPress theme.

Whether you’re creating a product showcase website, an app landing page, or some other type of site for your digital business, Sparks should have the right demo content to help.

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Jevelin is a true multi-purpose WordPress theme with a few different demos for startup websites.

The purpose built Jevelin startup demo includes everything you’d expect to find on a modern startup website. There’s the large homepage image that’s displayed above the fold that can be used to welcome your visitors. Once they start scrolling down the page, your visitors will be able to see the optional slider displaying the key information about your project. There’s also a section on the homepage that contains the latest news from your blog.

Although there’s just one purpose built startup demo, there are other options that would work well for a startup website. For example, the Classic, Creative, and Corporate demos are obvious choices for creating startup websites with WordPress and Jevelin. However, thanks to all the customization options on offer, it would be possible to modify any of the other demos to better suit this type of project.

Most of the global site modification work can be carried out through the custom theme options panel. While the drag-and-drop page builder tool can be used to edit the Jevelin demo content. You also get access to over 40 custom shortcodes that can be used to insert a wide range of useful modules or elements into any of your posts or pages. Slider Revolution is included too, giving you a powerful tool for creating animated and interactive slideshow presentations – something that could come in useful when demonstrating your startup product.

If you choose Jevelin for your startup website, you’ll get all the great benefits of picking a multi-purpose WordPress theme.

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Stack is a newly released multi-purpose theme that’s well suited to creating startup websites with WordPress.

To help ensure this a competitive multi-purpose WordPress theme, the developers of Stack have included over 30 different homepage and website demos in the package. A good amount of these demos are ideal for creating a startup website, no matter the type of product or service being offered. If you head over to the Stack theme homepage, you can view the pre-made designs and explore the website demos this theme includes.

Some possible startup-friendly Stack demos you might want to consider include the software landing page design, the agency demo, the studio portfolio mode, and the video homepage demo. In addition, if you want to create a website for a coworking startup with WordPress, Stack has a demo that’s been built specifically for this purpose.

As well as homepage demos, Stack is packed with content layouts and templates for the other pages your Startup website will need. This makes adding about, contact, services, careers, and pricing information and pages to your site very straightforward. You’ll also find a library of blog post templates, covering the blog archive pages and templates for the individual posts. Full ecommerce support is provided thanks to the integration with WooCommerce and a set of online shop templates, giving you everything you need to sell products and services from your site – great for validating your ideas and generating revenue for your startup.

Stack has all the pre-built content and templates you should need alongside a good set of customization tools and features.

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Atomlab is a multi-purpose startup WordPress theme creating websites of many different styles.

Unlike some of the other options in this collection of the best WordPress themes for startups, Atomlab has 21 homepage designs that are all suitable for this type of project. Thanks to this, there’s a high chance you’ll be able to find a design that’s a good match for your startup website vision. It’s not just a varied selection of pre-built homepage designs that make up the Atomlab package though. You also get access to 61 inner page templates for the rest of your website with this modern WordPress theme for startups.

Portfolio layouts aren’t lacking either, with over 14 unique layouts to choose from, while the 11 blog designs make it easy to start publishing your latest news and updates on your website. When setting up your site, Atomlab also gives you the option of selecting from a range of different header layouts, ensuring you’re able to get the navigation of your site just right. If you want to sell products and services from your website, then Atomlab has all the ecommerce templates you will need, all of which work with the leading WooCommerce online store builder plugin for WordPress.

Although the pre-built content can be mixed and matched to help you design a custom looking website, Atomlab gives you the option of taking more a hands-on approach to the appearance of your site. The powerful WPBakery Page Builder plugin, previously known as Visual Composer, is included in the Atomlab package. Thanks to this you can customize any of the demo content in a front-end editor. Creating your own page designs from scratch is also straightforward too, due to the power of this premium tool.

Atomlab could be a good choice, for those looking for an off the shelf design as well as anyone who wants the ability to create a custom website for their startup.

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StartIT is a flexible WordPress theme for creating websites for startups in the technology sector.

The 21 homepage designs are all well suited to tech startups, making this theme a particularly good choice for a certain type of project. However, no matter what type of startup website you’re creating, it’s well worth checking out the StartIT demos to see if any are a good match for your project.

The StartIT homepage designs come in a range of formats, including landing pages designs for creating pre-launch awareness about your project, app-style homepage layouts, more traditional business and corporate templates, and much more.

With StartIT, you also get stylish designs for the inner pages of your website. Therefore, you should be able to easily build a complete website simply by picking and choosing from the library of templates. If you want to create more of a bespoke website to show off your creative talents, StartIT won’t disappoint either.

With the powerful Visual Composer drag-and-drop page builder tool on board to help you out, editing any of the StartIT theme demos and templates is much easier than you might expect. This premium tool not only includes a front-end WordPress website builder interface, but also an impressive library of useful content modules. Now you can insert a wide range of elements into your pages to make them more interactive and interesting to your visitors.

The StartIT feature list doesn’t end there. If you choose this product, you’ll also get access to the premium LayerSlider WordPress slideshow builder plugin, full ecommerce support via the WooCommerce plugin, and access to a helpful library of user documentation. This all helps makes StartIT one of the most powerful WordPress themes for startups.

With 12 new homepage designs recently added to this theme, StartIT is likely to get better and better over time.

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Status is a purpose built product showcase theme that’s ideal for launching and promoting apps and other startups.

Whether you’re offering the world a new SaaS, app, digital download, service, or physical product the Stratus WordPress theme should have a suitable homepage design to match. In fact, with nine high-quality website demos to work with, you’ll be spoilt for choice with this WordPress theme for startups.

Once you’ve chosen a startup demo homepage, you can import it into your WordPress website in just a few clicks. You then get to select from the growing library of templates for the inner pages of your site. As this theme has been regularly updated since its launch, new demos and features are added with each new release of Status.

When setting up your website, you also get to choose from a range of layout options and settings. This includes the ability to switch between full width and boxed layouts, enabling a sticky header, and much more. You can also customize the typography on your website, with over 700 fonts from Google to choose from. Editing the colors is just as straightforward too. In fact, the Stratus theme control panel gives you a great deal of control over the appearance of your site, all through a push button interface.

Other features that add more value to this theme include a powerful page builder tool and the premium Master Slider Pro slideshow creation plugin. WooCommerce support is also included too, helping you sell products and services from your website.

With five product showcase homepage designs to choose from, Stratus is a good technology-focused startup WordPress theme.

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TheSaas X

TheSaas X is a high-quality WordPress theme aimed at software-focused startups.

If you need a website to create an online presence for your startup or to promote your latest software product, TheSaas X is worth checking out. One of the reasons to consider this theme for startups is the selection of professional-looking homepage and landing page layouts that you get access to when you choose TheSaas X. These templates have fully modern designs that will give your startup website an up-to-date look, while also helping you to grow brand awareness or promote your apps and other products online.

To help you personalize the theme templates and create your own unique page designs from scratch, TheSaas X comes with a set of custom blocks for use in the new Gutenberg editor. These blocks include cover images, blog post excerpts, countdown timers, and call-to-action buttons, to name just a few. Thanks to this, you can assemble your own page designs, simply by dragging and dropping these blocks into your content layout. If you’d like to know more about the page building functionality of TheSaas X, you can check out the content editing experience on the theme demo website.

Some of the other features that could be useful for your startup website include the file-sharing functionality that makes publishing downloadable files on your website very straightforward, as well as the social media icons that you can use to grow your following on sites such as Twitter and Instagram.

Adding an FAQ system to your website is easy too with TheSaas X, making it possible to quickly publish answers to commonly asked questions on your WordPress website. This theme also comes with multiple header layouts to give you full control over this important part of your site.

As TheSaas X was built on the Bootstrap 4 framework, your entire website will be fully mobile responsive if you choose this theme.

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Arlo has a bright and colorful design that makes it a good standout option in this collection of the best WordPress themes for startups.

If you’re looking for a break from the more serious and sedate startup WordPress themes, then Arlo and its colorful demos could be a good option. This is still a professional WordPress theme. However, the homepages and their fresh and bright designs could be a good match for your startup. Although it’s worth pointing out that the 12 homepage designs and the inner content layouts can all be customized if you want to tone things down a little.

When it comes to customization features, Visual Composer is on hand to help you out. Now you can edit any of the Arlo demo content as well as create your own unique designs through an intuitive drag-and-drop user interface. For carrying out site-wide customizations, you can also modify many aspects of your website through the Arlo theme options control panel. This gives you a quick way to switch fonts, adjust colors, and change the layout settings. More adventurous users can also dive deeper into the settings to make even more changes to their site.

Other notable highlights of the Arlo theme for startups include the Slider Revolution slideshow plugin, portfolio templates, full ecommerce support, and a one-click demo importer tool to help you get up and running as quickly as possible.

Just as this theme stands out from the competition, Arlo should be able to help you create a unique startup WordPress website that stands out from your competitors.

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ForIT is aimed squarely at IT and technology related startups that need a modern and professional website.

If you’re looking for inspiration to help you build the right website for your startup, it’s well worth checking out the ForIT theme demos. Not only can these demos be imported into your WordPress website in just a few clicks, but they also cover a range of styles you can draw inspiration from. If you do like any of the ForIT demos, then purchasing this theme is a quick way to launch your new website.

Customizing your startup website is easy too, thanks to the inclusion of Visual Composer. Opening any of the demo content page templates or layouts with Visual Composer gives you a quick and simple way to edit them and add your own content. To help you sell your new product or service, the ForIT theme includes a pre-built pricing table template. Use this feature to quickly display your own pricing information and your users will have a straightforward way to compare your different purchase options.

If you’re promoting an app or SaaS as part of your startup, then you can use the pre-built buttons to link to the sign-up page or relevant app stores. You can also insert screenshots from your software into the ForIT page templates to help demonstrate to your target audience how your app can help them. You can also use the integrated video player for the same purpose.

Launching a product, app, SaaS or another type of startup website is what the ForIT WordPress theme was built to do.

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Hoshi is described as a modern theme for digital agencies and freelancers but it could work equally well for startups, especially those in the technology sector.

In fact, with 20 pages of pre-built content including many homepage designs, there aren’t many websites you couldn’t create with Hoshi. Among the Hoshi homepage demos, you’ll find an agency mode, a personal freelancer site demo, and a design with a video slider on the homepage. There’s also a more traditional text and image based slideshow demo available too. If you want to create an online store or add ecommerce features to your startup website, there’s a demo for that too.

Hoshi isn’t lacking in pre-built content for the internal pages of your site either. This makes adding a stylish blog to your startup website an effortless task, as does creating a portfolio area to showcase your completed projects. Templates for your contact, about, and services pages are included too. You also get a good selection of custom widgets, covering social media, quick contact forms, latest posts, and more, to help you upgrade your sidebar and footer areas.

The selection of extra tools in the theme package includes the industry standard Visual Composer page builder tool, a powerful Mega Menu builder, and the popular Slider Revolution slideshow designer. This last tool can be seen in use on the Hoshi split screen slider demo and could be a good choice if you’re looking for an original design for your website.

Hoshi has a lot to offer startups and all of its features and functionalities are clearly explained in the online theme documentation.

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