When you’re set to build a website that will cover a lot of different topics or needs built-in flexibility, a multipurpose WordPress theme is going to be your best bet. Multipurpose themes offer a range of features and design options that can be customized to suit a wide variety of situations. Beyond that, these themes often ascribe to one of two different styles: they are either pretty generic and can be customized for a specific industry or come with tons of layouts, each applicable to a different industry.
It’s not uncommon to come across multipurpose WordPress themes that include dozens of demos, each for a different niche, that you can import with a single click. This saves you on setup and also lends itself well to the notion of an all-in-one or multipurpose WordPress theme. Many of the best multipurpose WordPress themes are premium options with various price tags, but you can get some decent selections for free as well.
Today, we’ll be exploring some free WordPress themes that are truly multipurpose in every way.
First on our list is the Sydney WordPress theme. It’s truly a multipurpose theme that is an ideal choice for both big and small businesses. It works fantastically for building a portfolio or online presence for any service-based company.
You have a full breadth of customization options to choose from. Sydney comes with Google Fonts and allows for total control over the layout and colors you use on your site. You can add a custom logo and header image as well as customize a full-screen slider to display your best services, products, or current news items.
Other features include sticky navigation as well as full compatibility with the Elementor page builder. As Sydney offers a robust degree of control over your site’s layout and appearance, it’s a good choice for professional sites that require in-depth features without setup complications.
Display information about your team, feature blog posts, and configure the built-in contact form to make getting new clients a snap.
The Airi WordPress theme is another great multipurpose option. It’s incredibly flexible and easy to use and can give any site a professional appearance. The theme itself is lightweight, so site speed won’t ever be an issue. It also integrates seamlessly with Elementor, so customization is a snap. You can switch around the layout, change colors, and select from a variety of other design options with just a few clicks and without having to build anything from scratch.
When you use Airi with Elementor, you can choose a pre-made Elementor layout to go along with the theme. This cuts down on setup time and ensures you’re showcasing the features that matter the most to you, front and center. Additionally, you can use this theme for e-commerce sites as well, thanks to full WooCommerce support.
Airi is an eye-catching, professional-looking WordPress theme that can be customized to work for pretty much any niche, but is a natural fit for business sites, agency portfolios, and corporate-style online stores.
The Astra WordPress theme is another multipurpose theme that would work for most site types. It’s clean, professional, and easy on the eyes, and that’s just to start. This theme is super powerful and comes with a slew of pre-built website demos you can select from, so you can get a new site up and running in a fraction of the time you would with a standard theme. These starter templates run the gamut of subject areas, so finding something to suit your business or site topic should be pretty easy.
Astra also allows you to make numerous customizations without having to dive into the theme’s code. It works with most popular page builders, so if further customizing is something you anticipate, that should be easy to handle as well. You can opt out of using the page title or sidebar and just use full-width pages if you’d like, too.
This multipurpose theme is designed for speed and runs smoothly thanks to its lightweight framework. You can also select from a variety of header options, colors, fonts, and way more than we can possibly delve into here. Just know that Astra really is a robust theme, and if you need to launch a new site quickly and want an out-of-the-box solution, this one might just fit the bill.
Here’s another great multipurpose WordPress theme you should know about. GeneratePress is feature-rich and works with both Beaver Builder and Elementor, so customization should never be a problem. It’s speed optimized, so loads quickly. This is vital for user experience, conversions, and search engine results placement. The theme itself is lightweight and small, taking up minimal room on your server. The code is clean and optimized, so there’s no bloat upon install.
GeneratePress is also optimized for SEO, with validated HTML and built-in schema.org structured data. This makes your site much easier to find via search engines. Another great plus in my opinion here is the fact this theme is accessible. It follows WCAG 2.0 standards and is accessible to those using screen readers.
As far as customization goes, you can adjust the layout, change colors and typography, and many other factors via the WordPress Customizer or through a page builder. It’s up to you how you choose to customize this theme, but one aspect is a sure thing: it’s flexible, functional, and will serve most businesses well.
Neve is another multipurpose WordPress theme that you should try out. It was designed mobile-first and compatible with AMP and most top page builders currently available. This theme streamlines the website building process by removing some of the barriers to site creation and adding features that wouldn’t normally be accessible to beginners.
The theme itself is lightweight and fast. It has a fantastic score on PageSpeed Insights and loads in well under a second. This means your site will not be bloated when you’re first starting out and you can be more mindful of file size and load times with the content and media files you add, rather than having to worry about minimizing the theme’s impact on load times.
You get access to a ton of customization options as well. You can change up the header and footer, control the layout and width of each page, and rearrange elements using a drag-and-drop interface. Neve would work well for a portfolio, but it could be used for any sort of business site and offers a wide range of features and tools that make launching a new site a snap.
OceanWP can be used for any type of website thanks to its use of tons of demos that cover a wide range of niches. For instance, you can import a demo for a restaurant and use it, just as you could import a demo more tailored to the corporate set. This versatility makes OceanWP a standout.
As far as the features go, OceanWP is responsive and built to be SEO optimized straight out of the box. It’s also designed to load quickly and is both translation and RTL ready, so you can use it for an international audience as well.
However, the top feature you need to know about is its e-commerce integration. OceanWP integrates beautifully with WooCommerce and makes full use of all features of this online store platform. This is ideal if you decide you want to create an online store after you’ve launched a regular website as well. OceanWP makes it possible to always leave the door open on that opportunity without having to switch to an entirely new theme later on.
Lastly, full support is available, so all of your questions will be answered in a timely fashion. This theme is lovely to look at and has the features to back up the aesthetic, too.
Zakra is yet another multipurpose WordPress theme you should consider. This one is fully equipped with a wide range of features you can use to build any type of site you wish in a fraction of the time it would take you if you tried to design a site yourself. This theme checks all the boxes that need to be checked with regard to features and functionality. For instance, it has site speed, security, and SEO on lock. It also comes with a ton of pre-made demos that you can install with a single click and use to build a site in a specific niche if the more generic corporate look isn’t your thing.
Once you’ve selected your demo, you’ll be pleased to note how easy it is to customize. Zakra uses the built-in WordPress Customizer, of course, but it also allows for individual page settings that make switching up each page’s design and function a snap. It’s also an incredibly lightweight theme, which means faster load times and an overall better performance experience for your site’s visitors. WooCommerce integration is also included here, which is a must if you ever wish to launch an online store.
A few other features worthy of note include responsive design, compatibility with most popular page builders, AMP readiness, as well as the fact it’s WPML compatible and translation-ready. Full support is also a huge plus here, so you’ll never be alone in your site design efforts. All in all, Zakra is a robust WordPress theme that fits the multipurpose bill thanks to a healthy selection of demos, a solid foundation that prioritizes site speed, and customization options that allow for creativity.
Blocksy offers an up-to-date design and a strong foundation onto which you can easily build a website for any business. You can use it with Gutenberg easily to customize just about every aspect to best suit your needs. It also works with all the most popular WordPress page builder plugins out there, such as Brizy, Elementor, and Beaver Builder, so you don’t have to compromise on the look and feel of your site — you can attain the precise look you envision.
The design here is responsive and mobile-friendly. It’s also optimized for SEO and translation-ready, so potential visitors and/or customers will be able to find your site with ease. It comes with WooCommerce integration, too, so you can set up an online shop if you’d like — or even add one at a later date. One word of caution: this theme is designed to work best with modern browsers, so if your target audience includes those that might use older browsers or older tech in general, Blocksy might not be the right choice for your company website.
Rife Free is a multipurpose WordPress theme that comes with seven demos you can use straight away, each covering a slightly different niche. Whether you’re a blogger, online store owner, or photographer, you can find something that suits your needs. This theme is compatible with WooCommerce, so starting an online store with it should be fairly simple. It’s also full of features that aid in site creation, customization, and publication.
For instance, should you install this theme, you can expect a one-page design layout, mobile-friendliness and responsive design, video slider support, and built-in masonry gallery functionality. It also supports mega menus, post grids, and Google Fonts. You can even hide the sidebar if you want to create a fullscreen layout.
A variety of customization options are at your disposal — Rife cites 450 options, to be exact, which means you can create precisely the type of site you want without having to add features via a bunch of external plugins. And if that’s still not enough, you can use Elementor to make even further customizations. While Rife Free doesn’t come with as many demo options as some of the other themes listed here, it still provides a solid offering.
If a simple and understated look is what you’re going for, the Sinatra WordPress theme is a great choice. This theme is a multipurpose option as well thanks to its ability to be customized to suit just about any sort of niche. It has the features and aesthetics for blogs, corporate sites, online stores, portfolios, and service industry sites. Restaurants and photographers alike can make use of this one, which is exactly why it’s so appealing.
Sinatra features a minimal layout with a clean design. The default color scheme is crisp. Lots of whitespace is used to let your content do the talking. But this theme isn’t just about looks. It performs well too. It integrates with Gutenberg and works with the top page builders. It’s highly compatible with top plugins such as Jetpack and WooCommerce.
You can also adjust all the usual design aspects such as colors, fonts, and individual page layouts. Sinatra comes with some pre-built demos, too, so you won’t find yourself having to fit a square peg into a circular hole when it comes to the design flow and features you need. This is an all-around nice theme to have in your toolbox.