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Webflow vs Shopify: Which Is Better for Your Online Shop? (2023)

If you’re new to online selling and keen to get off on the right foot, it’s imperative to choose the right software to kickstart your eCommerce store. 

These days there are so many different platforms on the market, it can be tough to identify the one that best suits your needs. That’s why we’re going to compare two industry giants, both of which provide everything you need to launch a professional-looking online store.

Cue, Webflow and Shopify

Both platforms offer an all-in-one approach to web design, management, and growth. This means you can handle your entire eCommerce website from the convenience of one dashboard.

There’s lots to cover, so let’s dive straight in.

Webflow vs Shopify: Key Similarities and Differences

First, let’s kick things off with a comparison of the core similarities and differences between Webflow and Shopify.


  • Both Webflow and Shopify are eCommerce solutions that don’t require any coding.
  • Both platforms come with a selection of free and paid-for templates. These work wonders for simplifying the web design process — and again, no coding is needed.
  • Both offer robust blogging engines.
  • Both Webflow and Shopify provides you with lots of educational resources via blog posts, video tutorials, and guides. There’s plenty there to help you hone in on your skills.
  • Shopify and Webflow both come with marketing features, including basic email funnels and coupon code creation.
  • Webflow and Shopify’s basic plans are similarly priced.
  • Both Shopify and Webflow allow you to create custom rules for shipping rates, including free shipping.


  • Webflow was initially built for generic website design; it wasn’t until later that eCommerce functionality was built in. In contrast, Shopify has always, first and foremost, been an eCommerce platform. 
  • Compared to Webflow, Shopify offers more advanced features and a wider range of third-party apps. For instance, you can track your marketing campaigns’ performance and customers can create accounts on your website, whereas Webflow doesn’t offer this functionality.
  • Shopify allows your customers to create accounts on your store site. Webflow doesn’t.
  • Shopify can integrate with your POS (point-of-sale) system. This isn’t currently a feature with Webflow.
  • Webflow offers a free plan, where you can familiarize yourself with its core suite of features to see whether you like the platform. However, you’ll have to upgrade to a paid-for package for your website to go live. Shopify, on the other hand, doesn’t offer a free plan, just a 14-day free trial. After that, you’ll have to subscribe to one of its paid-for packages to continue using its service.
  • Compared to Webflow, Shopify offers a much wider range of payment gateways.
  • In comparison to Shopify, Webflow gives web designers more creative freedom.
  • Shopify lets you manage your store while you’re on the go with its mobile app. In contrast, Webflow doesn’t offer anything comparable. 

Now, that we’ve covered the basics, let’s explore Webflow and Shopify more granularly.

Both offer an impressive set of features where web design and eCommerce are concerned. However, they boast a slightly different focus from one another.

So, with that in mind, let’s dive into the core features Webflow and Shopify have to offer.

Website Editors and Customization Features

First, let’s see how Webflow and Shopify compare in terms of visual editing, premade templates, design options, and other features related to web development, such as hosting.


Webflow’s website editor and customization features are divided into three areas, each with its own set of subsections: 

  • Structure
  • Style
  • Launch

Let’s see them one by one.


Webflow provides an intuitive drag-and-drop editor where you can place unstyled HTML elements onto your site. You can also add pre-built complex features such as sliders, tabs, background videos, and much more. 

If you don’t want to start your web design from scratch, never fear, you don’t have to. Webflow offers over 100 free and premium templates suitable for businesses, portfolios, and blogs to choose from. All of which you can customize as much as you wish inside of Webflow’s visual editor. Paid-for templates range from $19 to $149 and cover a vast range of industries. Alternatively, you can source third-party themes from websites such as ThemeForest. 

Webflow’s visual website editor takes your design and translates it into clean HTML5, CSS3, and JavaScript, so there’s no need for you to write a single line of code. During the design process, you can also use Webflow’s Interactions features to build animations — again, without any coding. 

Webflow’s editor also has access to all the content stored in your CMS, so you can use all your text snippets, images, blog posts, products, and more, as you lay the foundations of your site. Just drag them into the design as and when you please.

From there, it’s up to you whether you go live with your website or hand it to your development team to fine-tune. It’s easy to organize your site’s elements in a nifty Navigator. Here, every editor on your team gets an overview of the progress you’re making.

Webflow structure


Once you’ve configured your website’s structure, you can style each web element to your heart’s content.

Below are some of Webflow’s most notable features in this arena:  

  • You can create a truly responsive layout to a pixel-perfect standard with complete control over your elements and boxes. This works wonders for ensuring every website visitor has a fabulous experience, no matter which device they use.  
  • You can fine-tune typography to a level of detail not often seen in web builders like this. Typically, this kind of functionality is reserved for more complicated design platforms such as Photoshop and InDesign. For instance, you can adjust the tracking, spacing, line height, text indents, font-weight, columns, and much more. 
  • You can create and edit global color swatches. These enable you to update each instance of that color on every web page, making it easy to play around with different color schemes and keep your visual branding consistent.
Webflow style


Launch your website using Webflow’s fast and scalable hosting tech stack. You don’t need to set up a domain, cPanel, or FTP — Webflow does it all for you.

Once you’ve finalized your web design, it’s time to go live on the internet. At this point, you can count on:

  • SSL and ISO 27018 compliance
  • A world-class hosting stack that can handle vast volumes of traffic
  • Easy edits and republishing within Webflow’s intuitive editor
  • Consistency across all modern browsers 

If you choose to export your website, you can download a ZIP file of all your HTML, CSS, and JavaScript code, images, and other assets. From there, you or your developers can easily add your own code.

Once you’ve published your website, you can manage and create your content easily. Webflow allows you to edit content right on your site, so you don’t need to navigate any backend content management system.


Shopify’s primary focus is helping you build a beautiful online store. However, compared to Webflow, it doesn’t offer as much control or customization over your web design.

Themes are the basis for most web designs on Shopify. You can opt for one of their nine free themes, head to the Shopify Theme Store to purchase a premium one, or choose a Shopify theme created by third-party authors. Alternatively, if you prefer to start from scratch without using a template, you have that option too.

Once you’ve settled on a theme, you can customize its content and settings. Each theme comes with its own editable elements. If your theme doesn’t enable you to make the changes you want, you can slip into the HTML and CSS to edit the code yourself.

Typically, most Shopify themes permit you to change the colors, fonts, images, logos, and you can individually edit your design sections. There’s also a theme setting editor. Here, you can preview your storefront as you’re making changes to it (without you having to write any code).

Ready to publish? Once it comes to launching your store, you can count on high security and SSL compliance from Shopify. Hosting is also taken care of, and with their eCommerce prowess, you can be sure your site won’t suffer from downtimes.

Shopify themes

Website Editors and Customization Features – Winner: Webflow (If You Want to Get Really Creative)

If you’re a visual person with a creative flair, Webflow’s visual editor wins all out — it’s definitely more sophisticated than Shopify’s.

Webflow takes professional Adobe-like design capabilities and makes them available from the convenience of your web browser. On top of that, if you have traditional web design experience or are working with a web developer team, Webflow gives all the freedom you need to bring your vision to life.

In short, for professional designers with grand visions for their website and store, this is an immensely powerful tool. 

However, if you want a more generous selection of templates, go with Shopify. Their themes are modern, professional, sleek, and ready to go almost from the start. If you don’t want to invest much time into design, Shopify has everything you need.

The best choice for you depends on the functionality you’re looking for. 

eCommerce Features

If you’re looking to launch an online store rather than a bog-standard website, listen up. In this section, we’ll take a closer look at the eCommerce features both Webflow and Shopify have to offer.


We’ve already touched on the fact Webflow added its eCommerce functionalities relatively recently — in 2018, to be precise. That aside, it doesn’t do badly on all fronts.

With Webflow, you can sell both physical and digital goods, services included. Your products can be uploaded individually or grouped in categories. You can also add custom fields to product pages to display whatever info you like, quickly add unique product variants, and tailor the checkout flow to suit your product types.

On top of that, Webflow enables you to customize your delivery options. For instance, you can offer takeout, ship physical goods to customer’s doorsteps, dispatch digital products via email, and more. 

For those products that don’t require shipping, you can simplify your checkout system for a smoother experience. For instance, customers don’t need to enter their shipping addresses for non-shippable items. Instead, just lead them from the payment page to a download link, either on an order confirmation page or via email.

Where payment gateways are concerned, Webflow has a decent selection. You can accept all major credit cards, PayPal, Apple Pay, and Google Pay. Not to mention, you can take payments from over 200 countries. Refunds can also be handled through these payment gateways.

From Webflow’s dashboard, you can track orders, keep customer accounts, and keep an eye on their order history. Webflow also provides basic inventory management features. For example, you can turn on inventory tracking, set up warnings for low quantities or out-of-stock items, update inventory quantities, and track product variants.

Webflow ecommerce


All around the web, Shopify is well renowned for being one of the most feature-rich eCommerce platforms on the market — and for a good reason! It would take a much longer article to cover every single feature, but below are Shopify’s core eCommerce functionalities.

Shopify allows you to sell as many products as you like, both physical and digital. Digital products can also include services, downloads, and gift cards. Shopify integrates with plenty of dropshipping apps such as Oberlo, so you can easily have dropshipping products in your inventory.

On top of that, you can quickly create product categories to organize your product catalog better. Shopify also allows you to add product details, upload images, and include product variants, for example, size and color. 

When you’re happy with your product page, you can publish it to one or more sales channels, such as Facebook, Google, or Instagram.

You can accept over 100 payment methods, including PayPal and credit cards. You can charge in multiple currencies (which isn’t something Webflow offers). Not to mention, Shopify’s checkout experience is quickly globalized. You can translate it into more than 50 languages, whereas, again, with Webflow, you’re stuck with just your one chosen language.

In terms of store management features, Shopify enables you to create and track customer profiles to get an insight into their shopping habits, contact info, and order history. Customers can also create accounts on your website for easier repeat-shopping. Not to mention, processing refunds is straightforward with Shopify, too. 

Last but not least, you can manage your store while you’re on the run using Shopify’s smartphone app. Here you can fulfill orders, contact customers, and manage your inventory — handy, right?

Shopify ecommerce

Inventory Management

Managing your inventory is a breeze from Shopify’s dashboard. You can track and adjust inventory, hide out-of-stock products, be warned when stock runs low, and transfer inventory between locations. You can also export or import your inventory with a CSV file. 

What’s more, Shopify comes with ABC inventory analysis, highlighting your most popular products by placing them into three simple categories. This works wonders for helping you prioritize where to focus your business. Needless to say, these features make inventory management much more advanced in Shopify in comparison to Webflow.

Rather conveniently, Shopify also integrates with a POS for physical retail stores. You can download Shopify’s POS app and set it up with your POS hardware. This allows you to add and organize your products and automatically start tracking your inventory across your physical and digital sales outlets. 

Shopify inventory management

eCommerce Features – Winner: Shopify

While Webflow is a decent contender, it doesn’t come close to the sheer array of eCommerce features Shopify has to offer.

For one, Shopify offers more payment options and makes it easier to integrate with physical stores. While the two providers offer similar base services, Shopify simply goes more in-depth on all of them. Its inventory management, for example, is much more advanced.

Shipping and Taxes

Shipping and sales tax are some of the more tedious elements of running an eCommerce store. Nevertheless, they’re imperative to the successful running of any online shop. Fortunately, Webflow and Shopify both make this a little easier, but which does a better job?


Webflow makes your taxes simpler by automatically calculating sales tax and VAT. However, this is only available for users based in the US, Canada, the EU, and Australia. 

At the time of writing, manual tax rules aren’t available. However, Webflow is working on adding them, so keep an eye out for that! 

Where shipping is concerned, the provider allows you to set up manual shipping rules. These enable you to specify free shipping or specific prices depending on weight or price point. You can also print shipping labels via Shippo. 

Webflow taxes


Shopify’s tax and shipping functionalities are a little more advanced. Taxes, as I mentioned briefly, are automatically calculated on all customer payment options. This takes care of all major country and state taxes, wherever you are. You can also set up manual tax rules for any region you’re in and require compliance for.

Where shipping is concerned, Shopify also automatically calculates your shipping rates. Label printing is available for purchase, and you can offer free shipping after a specified price point.

Shopify shipping

Shipping and Taxes – Winner: Shopify

Shopify once again takes the victory. It offers more in the way of automation and is more global where tax capabilities are concerned. Also, offering free shipping at a price point of your choice is a neat feature!

Marketing Features

No matter how great your products or how beautiful your store, you won’t see many sales unless you successfully market yourself. That’s why comparing Webflow and Shopify’s marketing features is crucial.


When it comes to marketing your online store, Webflow has a few excellent features.

For one, you can create custom landing pages using Webflow’s visual editor for full creative freedom. On top of that, you can build seasonal campaigns, product launches, “coming soon” promotions, and so on. You can either develop these from scratch or purchase one of Webflow’s available templates to help you hit the ground running. 

Webflow also comes with its own custom CMS which acts as a database for your files. However, some users find this a challenging way to create a simple blog. The CMS imitates a blogging platform rather than just providing a straightforward set of blogging features.

Webflow also allows you to offer discounts and set ‘sale’ prices for your promotions. This works wonders for enticing customers to buy — after all, everyone loves a bargain.

You can connect your opt-in forms to your email platform to start building a list. That said, Webflow’s native email marketing features are limited. However, it’s easy to integrate with providers such as Mailchimp for more advanced functionality, which enables you to automatically send customized order confirmations, updates, abandoned cart emails, and more. 

In terms of social media marketing, you can sync your products with your Facebook and Instagram accounts to dynamically display your merchandise in ads that lead back to your website.

Last but not least, it’s easy to make your Webflow store SEO-friendly with custom embeds and the ability to edit meta tags and descriptions. You can also create a sitemap, submit it to Google, and edit your page URLs.

Webflow discounts


All of Webflow’s marketing features are represented in Shopify. That’s to say, the ability to build landing pages, create discounts and coupons, and integrate products with social media. You can sell products directly via Facebook, too.

Shopify also comes with more advanced email marketing features. Most notably, there are plenty of customizable email templates to choose from, you can track your campaigns and use a custom email domain for consistent branding. On top of that, Shopify makes it easy to send abandoned cart emails and product recommendations. Up to 2,500 emails can be sent out every month for free; after that, Shopify charges $1 per every 1,000 additional emails sent.

If you’re looking to automate more of your marketing processes, Shopify integrates with a wide variety of marketing automation plugins such as Kit. Shopify’s marketing reports also help you track performance across all channels. With this data to hand, you’re better positioned to identify what’s working with your marketing campaigns — and more importantly, what isn’t.

For even better selling, you can display products in 3D view and/or video. If this is something you’re interested in, ensure you pick a theme supporting 3D displays and videos.

Shopify email marketing

Marketing Features – Winner: Shopify

Although Webflow and Shopify offer similar marketing features at their core, Shopify takes them one step further while Webflow remains relatively basic.

This is especially true where email marketing and reporting is concerned — Shopify simply knocks it out of the park. It also integrates with many third-party plugins that allow for extensive marketing features.

Pricing Plans

No online store owner can ignore the setup costs (if there are any) or their eCommerce platform’s ongoing costs. However, the cheapest isn’t always best for selecting the right solution for your business needs. You have to factor in what you need now and what you’ll require as your customer base grows.

With that in mind, let’s see how Webflow and Shopify’s pricing compares.


At first glance, Webflow’s pricing plans seem somewhat complicated. There are four to choose from:

  1. Free forever
  2. Site plans
  3. Account plans
  4. Enterprise plans

For this review, we’re just looking at the free forever and site plans because these relate to individual websites rather than multiple storefronts. 

Free Forever Plan

This plan does exactly what it says on the tin, in other words, it’s free…forever — without you having to hand over your precious credit card details. 

Here’s what you get:

  • Full design and CMS control
  • 100+ hours of tutorials
  • You can work on two projects at the same time
  • You can publish to to test your site

But, you have to add a site plan to go live. 

eCommerce Plans

Webflow’s packages are split into two categories: site plans (for blogs, business websites, and personal websites) and eCommerce plans (which enable you to start selling online). 

Here, we’re only going to look into Webflow’s eCommerce plans, of which there are three.

Standard plan: costing $29/mo billed annually, or $42/mo billed monthly. This package is aimed at startup businesses, and here’s what you get for your money:

  • Host a maximum of 500 items (including all products, variants, categories, and CMS items)
  • 10,000 monthly visits
  • 2,000 collection items
  • 200 GB CDN bandwidth
  • Site search (you can include a search bar on your website)
  • A 2% transaction fee
  • All of Webflow’s design features (its intuitive editor and structural elements, complete customization, and clean code for export or publishing)
  • Email design customization for receipt and order-update emails
  • Facebook, Instagram, Mailchimp, and Google Analytics integrations
  • You can register up to three staff accounts.
  • You can generate up to $50k in annual sales volumes.

Plus plan: costing $74/mo billed annually, or $84/mo billed monthly. This is better suited to higher volume eCommerce stores that need extra features. Aside from all the above listed in the Standard plan, you also get:

  • You can host 1,000 products or items
  • 1,000,000 monthly visits
  • 10,000 collection items
  • 400 GB CDN bandwidth
  • You can register up to 10 staff accounts
  • 0% transaction fees
  • Access to limited API
  • You can generate up to $200k in annual sales volumes

Advanced plan: Aimed at bigger enterprises and those that want to scale considerably. This plan costs $212/mo billed annually, or $235/mo billed monthly. You get everything in the earlier two plans, plus:

  • 3,000 products or items
  • You can register 15 staff accounts
  • Unlimited yearly sales volume
Webflow pricing


Shopify offers potential users a free 14-day trial. After that, there are four plans to choose from: Shopify Lite, Basic Shopify, Shopify, and Advanced Shopify. The following descriptions include monthly pricing. No annual plans are available.

Shopify Lite plan: This plan allows you to expand an existing website into an online store by adding products to your page. However, it’s still not a complete eCommerce store. This plan costs just $9/mo, and for this, you get:

  • A buy button to put on your website
  • Accept credit cards anywhere, including the POS app to accept payments with iOS and Android devices
  • Facebook selling options
  • 24/7 support

Basic Shopify plan: Aimed at startups, this plan costs $29/mo, and for that, you get:

  • Shopify’s online store builder
  • Social selling features – List your products via Facebook, Instagram, and Google
  • You can list and sell an unlimited number of products
  • An integrated customer checkout system
  • Marketing via abandoned cart recovery and gift cards
  • You can register two staff accounts
  • A 2.9% + 30¢ (USD) transaction charge for credit card payments
  • A 2% charge when using third-party payment processors, or 0% if you use Shopify Payments
  • Access to Shopify’s shipping options with up to a 74% discount on shipping rates
  • Point of sale – Download the POS app and integrate it with your POS hardware to start synchronizing your retail locations with your online store

Shopify plan: This is best suited to a growing business and will set you back $79/mo, and for that, you get:

Everything in the Basic Shopify plan, plus:

  • You can register five user accounts
  • You can generate professional reports
  • You can create and sell customer gift cards
  • A 2.6% + 30¢ (USD) transaction fee on online credit card sales
  • A 1% charge on third-party payment processors, or 0% if you use Shopify Payments

Advanced Shopify plan: This package is ideal for growing businesses rapidly scaling their operations. Costing $299 a month, you get everything mentioned above, and:

  • You can register up to 15 staff accounts
  • Access to an advanced report builder, which allows you to customize your reports and save permanent filters and edits
  • Up to 76% shipping discounts
  • A 2.4% + 30¢ (USD) transaction fee on online credit card sales
  • A 0.5% charge when you use a third-party payment processor, or 0% if you use Shopify Payments
Shopify pricing

Pricing Plans – Winner: Shopify

Both platforms offer affordable payment plans for eCommerce store owners just starting out, and both Shopify and Weblow’s pricing tiers grow as you start to scale your business.

However, if I had to choose, I’d go for Shopify because you can add unlimited products from the Basic Shopify plan (and upwards), whereas, in comparison, Webflow is more restrictive. 

Customer Support

Good customer service is essential — especially if your online store is your livelihood and you stumble across a problem. So, let’s see how these two platforms stand against each other in this particular area.


Webflow’s “Help” function takes you to their customer service page, where you can:

  • Search through FAQs
  • Contact the support team via live chat
  • Ask a question in the Webflow University
  • Browse resources by topic 
  • Complete online courses in areas where your skills need sharpening

Webflow also has a community forum where you can access other Webflow users and an area where you can make suggestions about features you’d like Webflow to add. 

They also provide email support and aim to respond with a personalized reply within 24-48 business hours. Webflow’s support team is around from 6 am to 6 pm PST, Monday to Friday.

Webflow customer service


Shopify splits its customer support into three areas:

  • Community Forums where you can meet other Shopify users and share tips and tricks
  • Help Center where you can access self-help resources across topics labeled: Start, Sell, Manage, Market, and Expand
  • Theme & API documentation that cover all areas related to Shopify development

You can contact the Support Service for 24/7 customer support via email, phone, or live chat. There’s also a blog, guides, and podcasts relating to eCommerce. 

Shopify customer service

Customer Support – Winner: Shopify

As it’s so simple to contact Shopify at all times of day and night, it comes out top in this area. 

Webflow vs Shopify: Pros and Cons

Before we round up, here’s a summary of both Webflow and Shopify’s pros and cons.

Webflow’s Pros

  • The visual editor adds a great dimension to website building.
  • Webflow provides fast hosting and a powerful editor that responds quickly.
  • No coding knowledge is needed.
  • Lots of online resources for users.
  • There’s a free plan available that allows you to design your website to your heart’s content before you go live.

Webflow’s Cons

  • You have to pay before you can launch your website.
  • Webflow’s user interface can seem intimidating to the uninitiated.
  • Webflow doesn’t integrate with POS.
  • There isn’t a mobile app available.
  • Some of its features are still bare-bones. Although Webflow is working to improve many of them, it still only offers basic email marketing, inventory management, and store management features.
  • Webflow’s support is limited to email and live chat.

Shopify’s Pros

  • You can add unlimited products to your storefront.
  • You don’t need any coding knowledge.
  • Shopify has a reputation for providing excellent customer service.
  • It has one of the most extensive sets of features of any eCommerce builder on the market.
  • You can integrate with your POS to allow for seamless selling online and offline.
  • Shopify has an excellent customer support team available 24/7, with phone support included.

Shopify’s Cons

  • It charges fees for using third-party payment gateways.
  • If you need lots of third-party apps, Shopify can get expensive.
  • Some of Shopify’s more sophisticated templates are pricey (up to $180).
  • With the wealth of features available, Shopify comes with a steeper learning curve than some of its competitors.
  • Shopify allows you to create professional and modern-looking stores, but its themes are not as customizable as Webflow’s.

That’s it for our Webflow vs Shopify review. Have you earmarked the eCommerce platform that’s right for your store? If not, here’s a quick recap of where these two tools really shine.

Final Verdict

Shopify is hands down one of the most impressive eCommerce platforms in the industry. It’s feature-rich and explicitly designed to meet the needs of online sellers.

Rest assured, if Shopify doesn’t offer the functionality you require, there’s probably a plugin you can download and use from Shopify’s vast app store. It’s also highly scalable, meaning you’re still in good hands with Shopify even when your store grows and your requirements change. 

In contrast, anyone who wants a lot of control over their site’s visual design might find Webflow more to their liking. It offers an intuitive and advanced visual editor that Shopify can’t quite compete with for customizability.

Where eCommerce is concerned, Webflow is still in its early years and doesn’t have quite as much to offer. However, if online selling isn’t your sole focus, Webflow has an awe-inspiring set of features for designing, launching, and managing your site. 

All in all, Webflow is an eCommerce platform to watch for the future. It has many features planned and coming, such as POS integration. But, for now, Shopify has the edge. 

If you’re still on the fence, why not try Webflow’s free plan to see how you like the editor? Or sign up for Shopify’s free trial to get a clearer idea of its features. Either way, let us know in the comments below which platform you pick!

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