What do you think of when you hear the word ‘fashion’?
Outrageous clothing trends? Pretty runway models? Expensive designers?
Personally, I think of two worlds: one of glamor, exotic appeal, and ritzy lifestyles, and another of subdued style and sophisticated grace. Unsurprisingly, these traits also translate into the design of fashion websites.
Nearly all of the fashion blogs that you’ll come across feature either a snazzy design that’s image-focused and content-heavy, or a minimal one that exudes refined elegance. That’s just what works in the fashion industry.
In this collection, we’ve perused the WordPress sphere to bring you the themes that do these exact design elements better than any others. Enjoy!
Fashion websites and blogs need to look fantastic — it’s essential given the niche. With Gema, practically all of the pieces you need are included, so you can focus on finding this season’s must-haves.
Gema uses an unorthodox post layout that adapts to different types of content. The result is a whimsical design that looks a lot more engaging than traditional fashion blogs. It’s a highly colorful theme, too, with a broad range of styling options to help you create a unique look for your site.
The theme was built to work seamlessly with the built-in block editor and includes a broad range of internal customization settings. It’s also translation-ready, which means you can use it to propel your fashion blogging career skyward.
If you’re looking for an easily customizable fashion theme with a unique style, Gema is an excellent option. It’s a contender for your cash if you value standing out from the pack.
The best fashion websites are highly branded, with lots of well-written content and amazing images. If this sounds like the kind of site you’re looking to build, TheGem is a serious contender.
Although TheGem is a multipurpose theme, it can be easily adapted to fashion websites. With over 400 demo layouts to help get you up and running quickly, and more than 60 content elements to choose from, you are free to build the fashion site exactly to your vision.
Choosing a versatile theme comes with some perks. For instance, the bundled WPBakery Page Builder plugin enables you to create pages quickly and easily with its drag-and-drop interface. In addition, you can choose from a wide range of custom-built shortcodes to provide the functionality you need without further plugins.
Overall, if you’re building a fashion site, TheGem can do it easily enough. In our opinion, it’s a solid choice for a variety of websites!
3. The Issue
If your ultimate goal is to be a fashion icon, your theme has to speak to the industry’s unique sensibilities. In short, it needs to look fabulous — The Issue can certainly deliver.
Although The Issue bills itself a multipurpose magazine theme, it’s especially well-suited to the fashion industry. It includes 17 full website demos, including layouts custom-built for fashion sites and influencers. The theme’s design is tastefully minimalistic, which keeps the focus on the images you use, and makes it all the more versatile.
However, this inclination towards minimalism doesn’t extend to The Issue’s functionality. The theme enables you to pick from among nine different layouts when it comes to your fashion articles. It also includes social integration features, so you can share your content with your followers through your various online profiles.
On the whole, The Issue offers practically all of the style and features you need to grow a successful fashion website. It deserves your consideration, so we recommend taking the demo for a spin!
Fashion websites are usually held to high standards. If you want to turn heads, you need stylish designs that feel effortlessly elegant. Given this, the right theme, such as Sitka, will almost nail the look you’re after.
To help you get started, Sitka comes with eight ready-to-go website demos you can import with a single click. They include designs for lifestyle blogs, interior design websites, and more. With each design, the focus remains on the images you use, which is perfect for a fashion website.
Since Sitka is a highly minimalistic theme, typography becomes even more important than usual. There’s access to over 900 Google Fonts you can use out of the box, and the theme enables you to customize aspects such as colors, sizing, and much more. Pair this with multiple blog layouts and full support for the Gutenberg block editor, and you get an incredibly customizable theme.
Overall, Sitka offers a broad range of features to make your life easier when growing your fashion website. Given that the theme could simplify the building process, we recommend giving it a try.
If you’re looking for a captivating fashion theme that just oozes style, Kloe is definitely a top option. The image-heavy design engages viewers’ attention like none other; crisp parallax effects and 15 page loader styles ensure that the reader doesn’t stop scrolling. The theme is built for SEO and also comes ready for child themes, interactive infographics, and WPML translation.
Kloe comes with quite a bit of cool functionality as well. It features multiple header options, a fullscreen megamenu, several custom widgets, custom shortcodes, and tailormade shop layouts for users who choose to run WooCommerce. Three different blog layouts (including one with a masonry option) are also available for the customers who want to use blog content to reach out to a wide audience.
Several useful tools — like six font icon packs, WPBakery Page Builder, and Slider Revolution — also come packaged with the theme.
All things considered, Kloe is a classy, powerful option for any fashion website.
Fashion is a cut-throat world where style and elegance are everything. If you want to keep up with the latest trends, you need a theme that never stops innovating. Gioia might be ideal.
This theme’s design is both classic and modern. It includes almost all of the pages you need to set up an online fashion store, including shop lists and checkouts. For every page, the design relies heavily on your photography, and Gioia steps back to let images do the talking.
For an online store, it’s essential that your theme integrates with your chosen e-commerce plugin, and Gioia doesn’t disappoint. The theme was built to work with the WooCommerce plugin, and also supports advanced features such as user wishlists and product quick views. This means you can be up and running in a flash, with access to the most powerful and engaging features.
Launching an online store is straightforward, especially compared to setting up a real fashion store. Fortunately, Gioia’s effortlessly stylish design is well-worth checking out, and could be your go-to theme!
Running a fashion website comes with both great power and responsibility. Your advice guides people on what to wear, and a huge part of the process involves product recommendations. This means you need a theme to let you showcase and sell your visitors on the next fashion trends, which is where Pixwell could prove useful.
Pixwell is a multipurpose theme that includes pre-built designs for several types of online ventures, including travel agencies, food blogs, and, of course, fashion websites. In every case, the designs are clean and minimalistic, as Pixwell is more about what’s under the hood than about style.
The theme lets you easily combine elements from different layouts to build your dream fashion magazine. This is possible thanks to the theme’s integration with the Elementor Page Builder plugin, which makes for easy customization. In addition, Pixwell includes a bundled product review plugin that includes star ratings and supports affiliate links.
In our opinion, the functionality found in a theme such as Pixwell can make the difference for an up-and-coming fashion blogger. As such, we’d consider giving this theme a shot or adding it to your shortlist at the very least.
While building a website isn’t too complicated, getting visitors to give it a second look is an entirely different matter. To achieve this, you may want to consider Look.
First off, you get a broad range of designs that are perfect for fashion and lifestyle blogs. The theme uses a minimalistic, clean design that works for a broad range of projects. What’s more, you can use any of Look’s pre-built website demos to help you get your project up and running quickly, with only a few clicks.
As far as functionality goes, Look is compatible with WooCommerce out of the box. It also supports infinite scrolling, which could increase your time on page metrics. In addition, Look is optimized for speed, which means your website should load rapidly in almost every circumstance.
Overall, we like Look a lot. If you want to use a theme with a modern style that’s easy to customize, this one definitely deserves a closer inspection.
With an air of lightness and minimalism, the Olsen theme from CSSIgniter is specifically designed for showing off photos on fashion blogs. It’s very much blog-focused, with eleven different blog layouts and a variety of post formats to choose from.
A number of custom widgets and page templates are included with Olsen, along with sidebar options that enable you to display author information and social media links. There’s also a separate page template for contact forms.
Olsen offers 20+ color and typography settings to play with and is retina and translation ready out of the box. The theme has also been optimized for speed and SEO requirements.
Olsen isn’t the fanciest of themes, but it looks fantastic on mobile devices and serves as a robust blogging theme over a variety of media formats.
This theme comes packed with features such as its own slider and 13 custom widgets which include options for integrating ads, comments, and social links.
Metz ships with eight default font selections to choose from, the option to translate content via the Customizer, practically unlimited color settings and an optional integrated Instagram feed. Four different header views are also available.
With a full range of customization options and impressive attention to detail on display throughout, Metz is a strong candidate for nearly any kind of fashion site. The recent addition of WooCommerce support in version 1.1 is also worth noting.
Let’s face it – a fashion blog is about a lot more than just the writing. That may be stating the obvious, but for the savvy fashion blogger, there’s one key feature your website theme needs to support: affiliate linking. The developers of Glossy understand this, and have created a modern theme designed for fashion bloggers who want to monetize their traffic with affiliate marketing.
Glossy enables you to add affiliate links almost anywhere on your site – for example, on a page using a standard link, or as a banner. What’s more, you can tag the items you wear in images, creating a lookbook-style display that enables readers to purchase what you’re wearing.
However, Glossy isn’t all about monetization. It offers four demo templates to choose from and seven different blog layouts. While customization is lighter than some other themes, you do get three sliders to choose from, MailChimp integration, and the option to include an Instagram feed in your footer.
We like Glossy. It’s set up to deliver the functionality that fashion bloggers actually need rather than simply fill up a sales blurb. Lack of customization options aside, this is a solid contender for creating your fashion website, and for your cash.
Built on the responsive Bootstrap framework, SugarBlog arrives ready for business right out of the box with 11 home blog layouts, unlimited color styles and four built-in header layouts.
Nine custom page templates are included along with an integrated lightbox and ten custom widget options, including support for full-width Instagram content. An AJAX-powered pop-up Subscribe page makes growing your list easy and intuitive, and a built-in custom login page means that you’re always sure of staying on-brand.
Sugar Blog also supports six featured slider areas and is WPML and translation ready by default. If you really need to get under the hood in terms of customization, you’ll find the near-unlimited color control and hundreds of font options well worth exploring.
If you’ve ever wanted to get into fashion blogging but you don’t know where to start, the Velure theme can help you take your first steps into the world of high-couture.
Overall, Velure is refreshingly straightforward. The theme offers a clean layout that highlights new posts, including large featured images and a call-to-action in pastel colors. It also shines a spotlight on your Instagram page, by enabling you to display your latest posts right at the top of the screen, helping you drive readers towards your profile.
Velure enables you to choose between multiple blog layouts depending on your preferred style. It also bundles in several widgets perfect for influencers, including email signup forms, social media icons, sections to display your latest tweets, and much more.
Overall, Velure ticks all of the boxes you need in a high-quality fashion theme. It’s worth investigating further if you’re looking to share your thoughts, highlight your best images, and drive attention towards your social media profile.
Fashion definitely needs to have a cool aspect for success. If you want people to take you seriously, Roslyn is a theme that can help your site match every definition of the word.
Out of the box, you get access to a broad range of demo websites that can serve as the foundation for your project. Each design uses galleries in a different way, but images are always given the spotlight. Typography also shines throughout Roslyn’s designs, with a penchant for bold lettering that catches the eye.
Roslyn also packs in a broad range of functionality to help you build your project. It’s compatible with the WooCommerce plugin by default, and also bundles in some premium plugins, including Slider Revolution and WPML. This last integration means you can use Roslyn to launch a multilingual fashion blog and store too.
While an attractive fashion website is a necessity, advanced functionality to help your project grow is also important. We think Roslyn succeeds in both aspects, and as such, it should become part of your shortlist!
16. The Voux
The Voux describes itself accurately as a “comprehensive magazine theme”. By default, it arrives with a bit more color than many other fashion themes, with lively built-in social icons and options for selecting accent colors (pink by default).
The Voux ships with the WPBakery Page Builder plugin which enables you to take fine-grained control over your layout. It is responsive by default and compatible with WooCommerce and WPML out of the box. Multiple menus are easily arranged and the option of full-screen gallery design is a perfect fit for fashionistas.
The Voux enables you to create an easy to navigate fashion site quickly. Match it with the right set of images and careful use of its customization options and you’ll have something that will keep a style-focused audience coming back for more.
Fashion is ever-changing, so you need a theme that’s both versatile and stylish enough to help your empire grow. Your theme of choice might just be Nova.
At the very heart of Nova is blogging. The theme packs in over 18 unique demos focused on fashion blogging. You can easily picture full-size images of outfits and makeup advice on each page, alongside a default and understated pastel color palette and the gorgeous galleries every layout includes.
If you want to keep visitors on your website as long as possible, Nova includes a useful infinite scrolling feature too. This means users can keep loading content until they find what they’re looking for. Nova also bundles several menu styles (including a nested option) and it’s ready for translation. As such, you can become a global fashion guru despite the language barrier.
You can’t run a fashion blog without a fashionable theme, and Nova delivers on both style and functionality. So, it is a great option to help you create your site and well worth a place on your shortlist.
Being a quirky fashion magazine or a designer blogger, you know that strong branding is key to success. That’s where Suga comes in. This theme boasts a striking, colorful design that you can style in many ways to build your unique brand.
Suga’s customization options are second to none. You can either choose from dozens of modules and many stunning layout concepts or install one of the individually themed demos to suit your niche. The bundled drag-and-drop BK Ninja Composer plugin gives unlimited possibilities for crafting your design, even with no previous experience. You also get advanced post options, Google Fonts options, and the ability to add your logo to make your website truly yours.
If that’s not enough, Suga is optimized for speed and also fully responsive. The slick Ajax search functionality adds an extra finishing touch for a stunning overall experience.
If you want to impress your readers with a modern, clean design, you can’t go wrong with Suga. It’s advanced customization options make it an excellent choice for creatives who want their brand to shine.
Fashion websites can be a lot more complex than most people realize. You have to publish great content, recommend products, integrate your social media, and remain stylish while doing so. It’s a lot to ask from a single theme, but Zeen could be the tool for the job.
While Zeen is a multipurpose theme that offers pre-built demos for a broad range of industries, including fashion, style, and photography websites, it’s also a theme well-suited to artistic sensibilities. Whereas most themes play it safe when it comes to design, Zeen makes some interesting choices, such as using sidebars as navigation menus and unorthodox page layouts.
The result is a theme that catches the eye from the get-go. What’s more, you can customize every aspect of your website’s design using the bundled Tipi Builder plugin, which is only available for Zeen users. This lets you see the changes you make in real-time, and negates the need for coding experience.
We think Zeen offers practically all of the customization options you need for your fashion website. As such, give it a closer look, and make sure it ends up on your shortlist.
Modern fashionistas understand that it’s not enough to post beautiful images to keep your brand relatable. You also need to be conscious of social trends. If you are nodding your head in approval, Ceris could be right up your alley.
This theme offers a perfect blend of a fashion blog and a news magazine. The clean and modern design puts your stories to the fore. You can either choose from a variety of demos that can be imported with just one click or build your perfect design from scratch using built-in functionality. This includes countless font options, flexible headers, content spacing, and more.
Ceris also lets you showcase your author and customer reviews. Visitors can rate your products, comment, and even react with emojis. They can also bookmark your posts to come back to later.
We think this theme is an excellent choice for socially responsible fashion magazines and ethical fashion stores. It’s also a fantastic platform for lifestyle bloggers who demand more than just a simple website.
A modern and captivating design is crucial for an engaging fashion website, so it pays to find the ideal one for you. For content that will dress to impress (almost literally), consider CheerUp.
Marketed as a “fresh-faced theme”, CheerUp certainly stands out. Its vivid yet lightweight design oozes style, making it a solid choice for your fashion-related website. The theme is highly customizable and offers over 200 possible layout combinations. There is also a plethora of social media sharing features, including an Instagram feed widget – a useful tool for savvy fashion bloggers.
Overall, CheerUp is simple yet engaging. It’s ideal if you’re looking to create a stellar website that matches your glamorous fashion content.
When looking for a blogging theme, the choice can be overwhelming. What’s more, many have the arguably dated ‘WordPress look.’ Fortunately, there are themes designed for trendy, modern, up-to-date blogs. Like Blabber, for example.
This theme is powerful, with a sleek and modern design. It combines minimalism with functionality for a smooth user experience that highlights your content over everything else. Plus, with the bundled Elementor page builder plugin, you can achieve drag-and-drop page creation and customization.
In addition, Blabber comes at a cost-effective price for building a personal blog, a thriving magazine site, and much more. You’ll also be able to write review articles using a unique review and rating system to make your content stand out with a professional look.
Blabber is a solid multi-purpose theme for any blog or magazine site. If you’re looking for a versatile selection of blog layouts that puts your content first, look no further. Get ready to express yourself with Blabber.
Stylish, creative, classy — if these are your core descriptors, Noemi could be your perfect theme. It lets you build a website that reflects your personality and helps set you apart from other lifestyle and fashion bloggers.
With a choice of various blog and post layouts and several header and footer options, you’ll likely appreciate this theme for its design and flexibility. You can make your website truly unique, thanks to customizations including over 600 Google fonts, custom color schemes, and more. Despite its advanced options, Noemi is easy to set up and use. There’s plenty of user documentation in the form of guides and tutorials in case you need assistance.
If you are looking for a flexible theme to emphasize your creativity and independence, Noemi delivers on all fronts. It’s an elegant, robust design for any prolific lifestyle blogger and worth adding to your shortlist.
Esquise boasts that it’s “the best magazine theme available” and they may just have a claim to that title – every aspect of the theme has clearly been thought through with care. It looks great on mobile, spacing and typography are spot-on throughout, and a series of subtle CSS3 effects are skillfully deployed to enhance user experience without being overwhelming.
Esquise is retina-ready, built on Bootstrap, WooCommerce and WPML compatible, and includes its own custom drag-and-drop layout builder. You can take advantage of unlimited layouts, a built-in mega menu, lazy image loading and seven different, option-packed post views.
The results are stunning. Anyone looking to build a fashion blogging magazine, shop or portfolio should give Esquise serious consideration.
If significant functionality is a high priority of yours, then GossipBlog is definitely one theme to check out. Built on a responsive framework, the theme comes with eleven blog layouts, each designed for a specific type of website (e.g. a lifestyle blog, a blog with an e-store, etc.). You also get a custom header styler, nine page templates, a filterable gallery with lightbox, ten custom widgets, 20+ shortcodes, pre-built login and subscribe pages, and nine post formats. Phew!
And if you’re thinking that all that functionality comes at the expense of good design, think again. GossipBlog’s image-heavy structure and interesting typography keep it quite appealing. Despite a more limited use of white space, GossipBlog manages to keep from overwhelming viewers by leveraging focused typography and maintaining structure.
But don’t just take my word for it: check out the design for yourself in one of the eight demos.
Especially when you add the low $49 price tag into the mix, GossipBlog is pretty hard to beat.
As a fashion blogger, you’ll understand that sometimes less is more. Applique is a classy, minimalistic theme that resonates with elegance, without being overwhelming.
This theme is light, intuitive, and easy to use, with or without coding experience. You can install demo content in just a few minutes and use the live Customizer to personalize your pages. Despite its simplicity, Applique boasts powerful features for business-savvy users. It’s compatible with the free WooCommerce plugin, too, to help you implement e-commerce on your site.
If that’s not enough, you can also engage your readers with built-in support for the Disqus comment system. The theme is integrated with a number of popular social media platforms and comes with a full-width Instagram feed to satisfy even the most demanding fashion influencers.
All in all, Applique is a simple yet powerful theme that’s perfect for fashion blogs and magazines. If you prefer minimalistic designs that look great on any device, this is an excellent choice.
True to its name, this theme’s main selling point is its infinite scroll feature. Infinite‘s never-ending front page keeps readers engaged with an image-centered blog feed that makes use of large typography and sizeable content width.
Another highlight of Infinite is the sticky header that fades when readers scroll down, and reappears when they mosey back up the page. There is one drawback to the header, though: the megamenu, although quite functional, loses out due to overly-quick transitions from tab to tab that left me feeling a touch confused.
Other features include a nifty slide-out widget panel, drag and drop builder, custom share buttons, and styling for WooCommerce. Built by the folks over at Themify, Infinite comes with a free bonus theme. Priced at just $49, Infinite is a good option to consider.
Olivie is a responsive theme for the fashion-minded blogger. With a chic design and great options, including customization tools and an integrated newsletter signup area, this theme has everything a fashion blogger needs. The theme features a custom header logo area, featured widget on the homepage, slider, social media icons and integration, and other standard features you would expect from a premium WordPress theme.
Olivie is also a well-designed theme. It is on-trend with a minimal style, featuring plenty of white space with black type and a colored accent (you can choose the hue). The theme uses simple typography and clean lines so that your fashion blog will look as stylish as you do.
Angel is a great theme to showcase a portfolio and will do so beautifully. It’s perfect for fashion models, agencies, and photographers alike.
In addition to being fully responsive, Angel uses up-to-date CSS3 and HTML5 practices to ensure a future-proof theme. The theme is cross-browser compatible. It has also been optimized for SEO and is translation ready.
There are over 700 Google Fonts to choose from. You can easily add content with the page builder feature. The multi-theme support and theme customization options make Angel simple to use. Current users seem impressed with the design quality and support available.
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