What do you think of when you hear the word ‘fashion'?
Outrageous clothing trends? Pretty runway models? Expensive designers?
Personally, I think of two worlds: one of glamor, exotic appeal, and ritzy lifestyles, and another of subdued style and sophisticated grace. Unsurprisingly, these traits also translate into the design of fashion websites.
Nearly all of the fashion blogs that you'll come across feature either a snazzy design that's image-focused and content-heavy, or a minimal one that exudes refined elegance. That's just what works in the fashion industry.
In this collection, we've perused the WordPress sphere to bring you the themes that do these exact design elements better than any others. Enjoy!
Let’s face it – a fashion blog is about a lot more than just the writing. That may be stating the obvious, but for the savvy fashion blogger, there’s one key feature your website theme needs to support: affiliate linking. The developers of Glossy understand this, and have created a modern theme designed for fashion bloggers who want to monetize their traffic with affiliate marketing.
Glossy enables you to add affiliate links almost anywhere on your site – for example, on a page using a standard link, or as a banner. What’s more, you can tag the items you wear in images, creating a lookbook-style display that enables readers to purchase what you’re wearing.
However, Glossy isn’t all about monetization. It offers four demo templates to choose from and seven different blog layouts. While customization is lighter than some other themes, you do get three sliders to choose from, MailChimp integration, and the option to include an Instagram feed in your footer.
We like Glossy. It’s set up to deliver the functionality that fashion bloggers actually need rather than simply fill up a sales blurb. Lack of customization options aside, this is a solid contender for creating your fashion website, and for your cash.
With an air of lightness and minimalism, the Olsen theme from CSSIgniter is specifically designed for showing off photos on fashion blogs. It’s very much blog-focused, with eleven different blog layouts and a variety of post formats to choose from.
A number of custom widgets and page templates are included with Olsen, along with sidebar options that enable you to display author information and social media links. There's also a separate page template for contact forms.
Olsen offers 20+ color and typography settings to play with and is retina and translation ready out of the box. The theme has also been optimized for speed and SEO requirements.
Olsen isn’t the fanciest of themes, but it looks fantastic on mobile devices and serves as a robust blogging theme over a variety of media formats.
The best fashion websites are highly branded, with lots of well-written content and amazing images. If this sounds like the kind of site you’re looking to build, TheGem is a serious contender.
Although TheGem is a multipurpose theme, it can be easily adapted to fashion websites. With over 400 demo layouts to help get you up and running quickly, and more than 60 content elements to choose from, you are free to build the fashion site exactly to your vision.
Choosing a versatile theme comes with some perks. For instance, the bundled WPBakery Page Builder plugin enables you to create pages quickly and easily with its drag-and-drop interface. In addition, you can choose from a wide range of custom-built shortcodes to provide the functionality you need without further plugins.
Overall, if you’re building a fashion site, TheGem can do it easily enough. In our opinion, it’s a solid choice for a variety of websites!
Glam Pro is a theme from StudioPress that's exactly what it professes to be: a sexy, minimalist fashion theme with just a hint of glamour. Built on the rock-solid and search engine friendly Genesis framework, Glam Pro's robust options ensure its suitability for just about any fashion website.
The design is centered around a heavy emphasis on white space: the minimal background keeps eyes from tiring as they feast on the other elements of the design like the elegant typography and light color scheme.
With a three-figure price tag, Glam Pro is a bit more of a premium option compared to some of the other themes in this collection. However, considering its nigh-unlimited functionality — several widget areas, three pre-built layouts, five templates, and an intuitive theme customizer — you certainly do get bang for your buck.
Marilyn is a gorgeous theme designed especially for fashion bloggers and personal stylists. It would work great for a website, blog or both.
The demo's soft colors make a wonderful backdrop to showcase your style and featured clothing, but you can use the color wheel picker to choose alternatives more suited to your brand if you prefer. Uploading your own background or custom header is easy as well.
The responsive layout makes it convenient for readers to use any device to browse your site. The featured slider allows you to add images linked to multiple posts or pages. There’s also a newsletter subscription option to help you build an email marketing campaign. (It's not built in, but easy enough to integrate after you’ve signed up with a newsletter service.)
If you're looking for a captivating fashion theme that just oozes style, Kloe is definitely a top option. The image-heavy design engages viewers' attention like none other; crisp parallax effects and 15 page loader styles ensure that the reader doesn't stop scrolling. The theme is built for SEO and also comes ready for child themes, interactive infographics, and WPML translation.
Kloe comes with quite a bit of cool functionality as well. It features multiple header options, a fullscreen megamenu, several custom widgets, custom shortcodes, and tailormade shop layouts for users who choose to run WooCommerce. Three different blog layouts (including one with a masonry option) are also available for the customers who want to use blog content to reach out to a wide audience.
Several useful tools — like six font icon packs, WPBakery Page Builder, and Slider Revolution — also come packaged with the theme.
All things considered, Kloe is a classy, powerful option for any fashion website.
Fashion is a cut-throat world where style and elegance are everything. If you want to keep up with the latest trends, you need a theme that never stops innovating. Gioia might be ideal.
This theme’s design is both classic and modern. It includes almost all of the pages you need to set up an online fashion store, including shop lists and checkouts. For every page, the design relies heavily on your photography, and Gioia steps back to let images do the talking.
For an online store, it’s essential that your theme integrates with your chosen e-commerce plugin, and Gioia doesn’t disappoint. The theme was built to work with the WooCommerce plugin, and also supports advanced features such as user wishlists and product quick views. This means you can be up and running in a flash, with access to the most powerful and engaging features.
Launching an online store is straightforward, especially compared to setting up a real fashion store. Fortunately, Gioia’s effortlessly stylish design is well-worth checking out, and could be your go-to theme!
Fashion Blog makes no bones about its intended use – what you see is what you get.
Fortunately, what you see is an attractive yet understated theme; a ‘little black dress' of the web design world.
Of course, not everyone wants to wear a little black dress; many in the fashion world crave something a little more colorful. And one criticism that could be fairly aimed at Fashion Blog is its plainness. The structure of the blog is largely traditional, with a simple header followed by a full-width slider and a two column design. The main font is PT Sans, which some might consider ‘so last season' (if you'll excuse the pun).
Its simplicity aside, Fashion Blog is a solid theme, well suited for devices of every shape and size, and complete with multiple page layouts and a ‘fully-loaded' options panel.
There's a fine line between plain and pretty, so with Fashion Blog, it's ultimately down to your personal opinion.
This theme comes packed with features such as its own slider and 13 custom widgets which include options for integrating ads, comments, and social links.
Metz ships with eight default font selections to choose from, the option to translate content via the Customizer, practically unlimited color settings and an optional integrated Instagram feed. Four different header views are also available.
With a full range of customization options and impressive attention to detail on display throughout, Metz is a strong candidate for nearly any kind of fashion site. The recent addition of WooCommerce support in version 1.1 is also worth noting.
Grateful is a seriously elegant and classy theme.
It lacks razzle-dazzle, but many will consider that a good thing. Instead, Grateful embraces an understated yet stylish design ethic that could act as the perfect backdrop to any fashion blog, especially given its image-centric layout.
Thankfully, Grateful isn't just a pretty face – it doesn't let you down when you take a peek under the hood (or the skirt, if may be so daring). As it is powered by the Redux Framework, you can expect comprehensive theme options alongside the custom post support, custom widgets and built-in contact form. Grateful is well worth your careful consideration.
Built on the responsive Bootstrap framework, SugarBlog arrives ready for business right out of the box with 11 home blog layouts, unlimited color styles and four built-in header layouts.
Nine custom page templates are included along with an integrated lightbox and ten custom widget options, including support for full-width Instagram content. An AJAX-powered pop-up Subscribe page makes growing your list easy and intuitive, and a built-in custom login page means that you're always sure of staying on-brand.
Sugar Blog also supports six featured slider areas and is WPML and translation ready by default. If you really need to get under the hood in terms of customization, you'll find the near-unlimited color control and hundreds of font options well worth exploring.
The Voux describes itself accurately as a “comprehensive magazine theme”. By default, it arrives with a bit more color than many other fashion themes, with lively built-in social icons and options for selecting accent colors (pink by default).
The Voux ships with the WPBakery Page Builder plugin which enables you to take fine-grained control over your layout. It is responsive by default and compatible with WooCommerce and WPML out of the box. Multiple menus are easily arranged and the option of full-screen gallery design is a perfect fit for fashionistas.
The Voux enables you to create an easy to navigate fashion site quickly. Match it with the right set of images and careful use of its customization options and you'll have something that will keep a style-focused audience coming back for more.
Jasmine is a minimal theme from Angie Makes. Unlike some of the other themes in this collection, Jasmine's front page is straightforward and structured, neatly boxing up the various elements. It makes use of an enticing combination of elegant sans serif typography and vibrant, feminine colors to really bring out the theme's aim at the fashion industry.
Despite a relatively lightweight design, the theme comes packed with multiple features. For the $70 price tag, you get three layouts, two header options, three gallery styles, and four custom widgets. Twenty-three shortcodes and easy integration for WooCommerce, Pinterest RSS, Contact Form 7, and Mailchimp also figure among the theme options.
If you're a heavy user of video on your fashion blog, you'll doubly appreciate Jasmine: it comes with special functionality for responsive video. To help you hit the ground running with this theme, the Angie Makes team have also included a set of tutorial videos in the purchase package.
DeVoe is built to function as both a fashion and entertainment magazine theme. It has a markedly more colorful and image-focused default look than many of its competitors.
The theme has a number of different layouts, including options for full-screen background images on posts. DeVoe also sets itself apart when it comes to menus: a right-hand, fly-out navigation pane with social icons is the default.
DeVoe is highly customizable, featuring a backend drag-and-drop homepage editor and a plethora of options to tweak such as color, font selections and custom CSS options. DeVoe is responsive, fully compatible with WooCommerce and bbPress, and both retina and translation ready by default.
For a fashion blog with a bit of a difference or a magazine theme to support entertainment and celebrity content, DeVoe is a solid option. It also provides numerous cleverly integrated opportunities for ad placements to help you maximize revenue.
Rachel is a beautiful magazine theme from Bluchic that will bewitch your visitors with its simple elegance. The center point of this theme's design is its abundant use of white space. Everything about Rachel, from the slight typography to the color scheme's pale tones, is minimalist and lightweight.
The nature of the theme's design makes it an excellent choice for any image-heavy fashion blog. Significant blog widths and streamlined feel automatically draw eyes to any images that pop up while scrolling.
As mentioned above, Bluchic has managed to keep Rachel a lightweight and design-focused theme. Consequently, the theme's native functionality isn't anything much to write home about. Infinite scroll, ad placement options, and custom social media icons are about the size of it.
However, as with every Bluchic theme purchase, you do get get access to three exclusive Bluchic-developed plugins: Launchit (coming soon page), Instaview (Instagram feed), and Social (custom social share buttons with a choice between a horizontal bar or sticky vertical bar display). All in all, a great choice if you can shell out the required 79 bucks.
Look is a theme that will definitely help you grab the attention you crave. Dedicated to fashion blogs and magazines, it packs 12 stunning demos, all ready for one-click install.
The overall aesthetic of the theme is clean and chic, displaying plenty of imagery without appearing cluttered. The range of demos shows that this versatile theme is suited to various layouts, from image-heavy grids to minimalist shop pages. These are all easy to customize within the intuitive Ruby Page Composer.
The theme authors have placed large emphasis on helping to keep visitors on your site. It is optimized for speed and has the option of infinite scrolling, so viewers can simply keep on enjoying your content without interruption. If you want to add a store to your site, you’re in luck – Look has a pre-built shop demo page and is ready for WooCommerce integration.
Though it doesn’t have a lot of extras such as premium plugin packages, this theme does offer a beautiful design and some easy to install demo pages. While it might not be top of the list, Look could definitely be worth a second look.
A modern and captivating design is crucial for an engaging fashion website, so it pays to find the ideal one for you. For content that will dress to impress (almost literally), consider CheerUp.
Marketed as a “fresh-faced theme”, CheerUp certainly stands out. Its vivid yet lightweight design oozes style, making it a solid choice for your fashion-related website. The theme is highly customizable and offers over 200 possible layout combinations. There is also a plethora of social media sharing features, including an Instagram feed widget – a useful tool for savvy fashion bloggers.
Overall, CheerUp is simple yet engaging. It’s ideal if you’re looking to create a stellar website that matches your glamorous fashion content.
WooCommerce-compatible WordPress magazine theme Tempest comes with a vast number of blogging display options; perfect for crafting a fashion blog or website.
You have a number of blog post options to choose from including masonry, grid, list and thumbnail styles. Review and video post types are supported along with SoundCloud integration and a custom page layout for contact forms.
Live support options are available for those using the theme and post rating options offer an interesting way to increase user engagement and feedback on your site. Tempest is translation ready and offers support for ad placement and a range of standard customization options covering colors and fonts.
When looking for a blogging theme, the choice can be overwhelming. What’s more, many have the arguably dated ‘WordPress look.’ Fortunately, there are themes designed for trendy, modern, up-to-date blogs. Like Blabber, for example.
This theme is powerful, with a sleek and modern design. It combines minimalism with functionality for a smooth user experience that highlights your content over everything else. Plus, with the bundled Elementor page builder plugin, you can achieve drag-and-drop page creation and customization.
In addition, Blabber comes at a cost-effective price for building a personal blog, a thriving magazine site, and much more. You’ll also be able to write review articles using a unique review and rating system to make your content stand out with a professional look.
Blabber is a solid multi-purpose theme for any blog or magazine site. If you’re looking for a versatile selection of blog layouts that puts your content first, look no further. Get ready to express yourself with Blabber.
Esquise boasts that it’s “the best magazine theme available” and they may just have a claim to that title – every aspect of the theme has clearly been thought through with care. It looks great on mobile, spacing and typography are spot-on throughout, and a series of subtle CSS3 effects are skillfully deployed to enhance user experience without being overwhelming.
Esquise is retina-ready, built on Bootstrap, WooCommerce and WPML compatible, and includes its own custom drag-and-drop layout builder. You can take advantage of unlimited layouts, a built-in mega menu, lazy image loading and seven different, option-packed post views.
The results are stunning. Anyone looking to build a fashion blogging magazine, shop or portfolio should give Esquise serious consideration.
If significant functionality is a high priority of yours, then GossipBlog is definitely one theme to check out. Built on a responsive framework, the theme comes with eleven blog layouts, each designed for a specific type of website (e.g. a lifestyle blog, a blog with an e-store, etc.). You also get a custom header styler, nine page templates, a filterable gallery with lightbox, ten custom widgets, 20+ shortcodes, pre-built login and subscribe pages, and nine post formats. Phew!
And if you're thinking that all that functionality comes at the expense of good design, think again. GossipBlog's image-heavy structure and interesting typography keep it quite appealing. Despite a more limited use of white space, GossipBlog manages to keep from overwhelming viewers by leveraging focused typography and maintaining structure.
But don't just take my word for it: check out the design for yourself in one of the eight demos.
Especially when you add the low $49 price tag into the mix, GossipBlog is pretty hard to beat.
True to its name, this theme's main selling point is its infinite scroll feature. Infinite‘s never-ending front page keeps readers engaged with an image-centered blog feed that makes use of large typography and a sizeable content width.
Another highlight of Infinite is the sticky header that fades when readers scroll down, and reappears when they mosey back up the page. There is one drawback to the header, though: the megamenu, although quite functional, loses out due to overly-quick transitions from tab to tab that left me feeling a touch confused.
Other features include a nifty slide-out widget panel, drag and drop builder, custom share buttons, and styling for WooCommerce. Built by the folks over at Themify, Infinite comes with a free bonus theme. Priced at just $49, Infinite is a good option to consider.
Olivie is a responsive theme for the fashion-minded blogger. With a chic design and great options, including customization tools and an integrated newsletter signup area, this theme has everything a fashion blogger needs. The theme features a custom header logo area, featured widget on the homepage, slider, social media icons and integration and other standard features you would expect from a premium WordPress theme.
Olivie is also a well-designed theme. It is on-trend with a minimal style, featuring plenty of white space with black type and a colored accent (you can choose the hue). The theme uses simple typography and clean lines so that your fashion blog will look as stylish as you do.
Gracie Girl is a fully responsive theme for fashionistas. This theme features a simple, easy-to-customize design with a centered logo image or text and tagline embedded in the menu. The theme is packed with customization options such as a homepage carousel slider, static homepage, tiling mosaic gallery posts or a standard blog format. Other features include options for elements such as menu position, post style, typography choices, custom image page dividers, custom CSS editing and SEO optimization.
Gracie Girl has a modern design with plenty of white space and big image locations. The theme is designed to work for a blog or business website. The built-in typography is spot-on and is a powerful, visual start to any website.
Angel is a great theme to showcase a portfolio and will do so beautifully. It’s perfect for fashion models, agencies and photographers alike.
In addition to being fully responsive, Angel uses up-to-date CSS3 and HTML5 practices to ensure a future-proof theme. The theme is cross browser compatible. It has also been optimized for SEO and is translation ready.
There are over 700 Google Fonts to choose from. You can easily add content with the page builder feature. The multi-theme support and theme customization options make Angel simple to use. Current users seem impressed with the design quality and support available.
Mary Kate is a simple, but stylish, theme with plenty of options. The responsive theme has a minimalist style with pastel coloring by default, but can be customized in a variety of ways. It includes typographic controls, color controls, the ability to set your site and sidebar width and plenty of useful shortcodes. This theme can be used for a blog or e-commerce site with included WooCommerce integration, plus it includes positions for advertising.
Mary Kate is search engine optimized and has a modern look and feel. The font and color palette have a feminine feel and the design gets out of the way of your content.