16 Best WordPress Themes for Selling eBooks 2020

If you want to sell eBooks online, whether it’s just one book that you’ve written or a range of eBooks from other authors, these themes will provide you with everything you should need.  Thanks to the pre-built content and features of these themes, your website should not only look great but have all the functionality required to sell online.

These themes work equally well for promoting your books and linking to the stores where they can be purchased. They also integrate with one or more eCommerce plugins, so you can sell digital downloads directly from your website, too.

Although the pre-built website demos from these themes have been designed to a very high standard, they can also be easily customized. This means that once you’ve imported a demo into your WordPress Dashboard, you can either use it as it is or personalize it through the theme options control panels. Some of these themes for selling eBooks with WordPress also include page builder tools, giving you even more control over the design of your website. Therefore, if you see a demo that’s almost perfect for your project, it shouldn’t take much effort to tweak it until it’s a better match.

If you want to promote your latest eBook online or sell books directly from your website, you should be able to find a suitable theme in this collection.

1. Divi

Divi is a multipurpose WordPress theme with some attractive templates for selling eBooks.

One of the best features of Divi is its huge and ever-expanding library of pre-built website templates. Among the options is a design that’s perfect for creating a website for selling eBooks online. Although this option works really well for this type of project, there are also lots of other templates that might also be suitable for selling eBooks online, depending on your preferences.

Aside from the library of templates, another reason why Divi is so popular is the bespoke page builder that’s integrated into this theme. The Divi Builder could be one of the most advanced visual editors available for WordPress, giving you complete creative control over the design of your website. As well as its intuitive drag-and-drop page builder interface, this tool is packed with elements and modules that you can insert into your pages. Therefore, if you want to add call-to-action buttons to help you promote your eBooks, or publish video players to provide a visual introduction to your website and its books, it’s all very straightforward with Divi.

A further reason to consider this theme for your eBook website is the Divi Leads tool. This split testing tool allows you to quickly set up A/B tests to find out which elements in your content, or versions of your pages, get the highest conversion rates from your audience. Thanks to this, you could easily create two versions of a buy button for your eBook, then let Divi Leads show one button to half of your visitors and the other button to the other half. Then, whichever one gets more clicks is shown permanently to all visitors. If you want to sell more eBooks from your website, optimization features like this can really come in handy.

Divi has a great design and integrates with all of the WordPress ecommerce plugins to help you sell eBooks online.

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2. Exponent

Exponent is a multi-purpose WordPress theme with a website design that’s optimized for selling eBooks online.

Although there are 22 complete website demos in the Exponent package, it’s the design that’s been built to help you sell eBooks online that is of most interest here. However, that doesn’t mean you should completely overlook the other 21 website demos. Many of them contain templates, elements, and other features that could be useful for your eBook website. Thanks to the flexibility of this theme, you can easily mix and match the elements from the different demos to create the perfect website for your project.

However, if you check out the eBook website demo in the Exponent package, you might discover that is has everything you need to build your WordPress website for selling eBooks. For example, the book demo has a homepage that’s well optimized for generating sales. The main section that’s displayed at the top of the homepage layout has space for displaying the cover of your eBook alongside a buy now button.

As your visitors scroll down the homepage of your website, they’ll see the logos of places you or your book have been featured. There’s also plenty of room for promoting your book, such as through the use of icons and text, bullet point lists, and an author profile. The default eBook homepage template includes a section for displaying testimonials and reviews, giving you an easy way to share feedback with your potential readers. Finally, the homepage layout ends with another call to action that encourages your visitors to purchase your eBook.

When it comes to handling the eCommerce functionality of your eBook website, this theme has been built to integrate with the powerful WooCommerce plugin. Thanks to this, you get full control over how your eBooks are sold, such as which payment gateway or processor is used, how taxes and discounts are applied, plus much more.

Exponent is a powerful theme and thanks to the eBook demo, it’s a great choice for selling digital products online.

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3. Novela


Novela has been created to help you build a stylish landing page or promotional website for your book.

Whether you are promoting an eBook that you plan to sell online or a printed book that is available in the stores, the Novela WordPress theme aims to make it as easy as possible to build a website that will help generate more sales and exposure for your work.

Depending on how you set up this theme, the homepage of your website could feature a large image of your book cover, alongside call to action buttons that link to the places your book is available. As the Novela WordPress eBook theme integrates seamlessly with the free Easy Digital Downloads plugin, you can easily sell or distribute your eBooks directly from your website.

To help encourage your visitors to become readers of your latest book, the Novela theme includes an intuitive preview tool. This allows you to make a set number of pages from your book available to read online, complete with a stylish page turning animation.

As Novela has been built using the Bootstrap framework, your website will be fully responsive. This allows smartphone and tablet users to browse your content with ease and perhaps, more importantly, purchase your eBook on their mobile devices.

Other features of this theme that will appeal to authors include the ability to publish profiles of the characters from your book, an author bio section, and an attractive blog template for sharing news and free content with your audience.

Novela makes it easy to build a website to promote your book, whether you want to sell it directly from your website or link to a vendor where it’s available to buy.

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4. Off The Shelf


Off the Shelf is billed as an online marketing theme that has been created with the purpose of turning visitors into customers. Therefore, if you have an eBook or any other product to promote, this could be the theme for you.

Off the Shelf comes with multiple demo versions to choose from, each of which can be installed and ready for your personal content in a matter of minutes. At the time of writing, there are 12 different demo versions to choose from, with more in the pipeline.

While each of the demo versions has been created to help you market your eBook or other items online, there is one prebuilt demo mode that has been created specifically for promoting an eBook. If you do install the eBook demo, you’ll get an attractive website that simply requires you to add your own images and text, to get it ready to promote your book.

Other features on the homepage, after you’ve displayed your eBook cover and blurb, include the ability to publish relevant logos, an icon list of the highlights of your book, testimonials or reviews from readers, a video display, a preview of content from your book, pricing options, information about the author, and an email sign-up form for your newsletter.

Whether you need to build a website to promote your own eBook or you’re offering an eBook promotional website creation service to authors, having the Off the Shelf WordPress theme in your toolkit will allow you to produce multiple unique websites with ease.

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5. Booker

Booker has four homepage demos to help authors successfully promote and sell more of their eBooks.

The main homepage demo gives you a great opportunity to make your latest eBook the focal point of your website. With room to display the cover of the book, the title, and a short description, your visitors will know exactly which eBook you’re promoting and why they should buy it. The default demo also has a built-in set of buttons that make it easy for the visitor to either buy now or learn more about the book.

As your audience scrolls down the homepage layout, you have the option of sharing the foreword of the book with them, listing out the chapters, and displaying quotes from reviews in an auto-scrolling testimonial slideshow. Adding your author profile to the homepage is easy too, thanks to the pre-built section on the demo layout.

However, as mentioned, Booker includes multiple homepage demos. The other options are just as good as the main default demo, including designs for authors who want to promote more than one book on the homepage, as well as demos for those who want to create an author profile website rather than focusing on a single eBook.

One other very impressive feature of Booker is the page-turner animation. This feature gives your visitors a way to leaf through the pages of your book and preview your content. Publishing an interactive sample of your latest title helps make this one of the best WordPress themes for selling eBooks. Other useful features of this theme include a powerful search tool to ensure visitors can find exactly what they’re looking for, the ability to add a fully functioning online bookshop to your website, and a great selection of pre-built page layouts. The premium Slider Revolution and Visual Composer plugins are on hand to help you customize every aspect of your website with ease.

Booker has a stylish and modern design that will help you promote yourself as an author as well as the books you’ve written.

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6. Inbound

Inbound is a WordPress theme for creating landing pages with a pre-built demo that’s ideal for selling eBooks.

Among the selection of Inbound demos, the pre-built eBook promotion landing page is a great choice for authors who want to create a stylish homepage for their latest book. With space above the fold for displaying the book cover alongside a brief description and purchase button for the item, your visitors can either click through to the online store and checkout page or scroll down to find out more about your eBook.

If you visitors do decide to explore more of your eBook WordPress website, they’ll find highlights of the best characteristics of your book, an optional video player that can be used to describe your book to your audience in person, and an author profile section. However, as this theme includes a drag-and-drop page builder plugin, you can easily rearrange the items on the default homepage layout as well as add and remove elements and sections as necessary. Customizing the rest of your site is straightforward too, thanks to the detailed set of theme options in the control panel.

If you want to sell your eBooks directly from your site, then the good news is that Inbound was built to integrate seamlessly with the leading WooCommerce online shop builder plugin for WordPress. Although you can easily link to online retailers where your book is available to purchase, if you’d like to handle the sales of your eBooks yourself, Inbound is more than up to the job.

If you’re looking for a WordPress theme that’s been created to effectively promote and sell more copies of your eBook, then Inbound is worth a closer look.

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7. Leona

Leona works well for creating many different sites that sell and promote eBooks online.

As a writer, rather than a web designer, you might think that creating a website to promote your latest eBook is going to be a difficult task. However, with a theme like Leona, that really isn’t the case. Thanks to the templates that come with this book author WordPress theme, you may well get access to all of the pages your site requires, without having to make any changes to the overall design of Leona.

Some examples of the ready-go-to templates that you get access to with Leona include pages for showcasing your current list of titles as well as any upcoming projects, announcing your events and book tours, and offering samples of your books that your visitors can download to get a taste of your writing. Publishing an author biography is also easy, thanks to the template that was built especially for this purpose.

If you want to sell books directly from your website or point your visitors in the direction of where your titles are available to buy, Leona has all the necessary features for this. Thanks to the support for the WooCommerce online store builder plugin, you can easily list your products for sale and then either deliver them automatically after purchase in a downloadable digital format or manage the distribution of your printed books.

While Leona definitely has a lot of useful features, setting up this theme is far from difficult. Simply upload the theme package to your WordPress dashboard and then import the demo content. If you need any assistance with creating your author website, the online documentation will help, while the theme developers are on hand to answer any questions you might have.

Leona has a design and style that will appeal to authors writing books in a wide range of genres.

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8. Leadinjection

Leadinjection is another high-quality landing page WordPress theme with an eBook-focused template.

Designed to help you generate more leads for your business, whether that’s collecting email subscribers for your eBook pre-launch marketing campaign or turning more of your visitors into customers, Leadinjection is a conversion-focused WordPress theme. If you choose the eBook website demo for your project, Leadinjection will help you quickly set up a site that will enable you to promote your products online.

Exploring the Leadinjection eBook demo reveals that your website could feature a large image of the cover of your eBook, along with a button that lets your visitors download it right away. If that call-to-action button doesn’t elicit the intended response, you can use the rest of the default homepage layout to promote your eBook and hopefully persuade your visitors to take action at the next available opportunity. As the homepage layout includes an email opt-in form, any visitors that aren’t ready to download your eBook can sign up and join your newsletter. Doing so gives you the ability to keep in touch with them and let them know when you have added new content to your site or published a new eBook.

As Leadinjection has multiple pre-built website demos, you’re not limited to only using the eBook templates. The other demos are all conversion-focused, and as they can all be easily customized, if you see one that’s more appealing, you can quickly tweak it to help you promote your eBook. Tools such as the included Visual Composer drag-and-drop page builder ensure that everyone will be able to customize the Leadinjection demos without much effort. Other features like the exit-intent lead modal and the smart links help to make this eBook theme even more appealing.

Leadinjection is ready to help you sell anything online, including eBooks and other types of digital downloads.

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9. Cosonix


Cosonix features eight unique homepage demos that make it easy to get your site up and running without too many settings and options to explore.

While this theme can be used for a range of purposes, such as building an agency website or an online portfolio, there are two attractive eBook templates included that are ready to go. Although any of the other prebuilt demos can be easily tweaked to meet your needs, having two eBook landing pages on offer will make your life easier.

Depending on which of the Cosonix eBook templates you use, your website can either feature above the fold, an animated homepage slider that can be used to promote your book in style, or an email optin form to help grow your prelaunch email list.

As the Cosonix theme has been built with customization in mind, all of the templates can easily be reconfigured to ensure they meet your needs. The included premium Visual Composer drag and drop page builder plugin makes it easy edit any of the prebuilt templates or create your own from scratch – all without the need to write any code.

The prebuilt demos of Cosonix can be applied to your WordPress website in just a few clicks, giving you an easy way to get your website online with minimal time or effort required.

More Info / Download Demo

10. Brown


Brown is another responsive WordPress theme the will help you to promote your eBooks online.

There are three prebuilt demo versions to choose from when using the Brown theme, including a one page layout and a multipage alternative. Therefore, depending on how many books are you aiming to promote online, there’s a prebuilt layout that is ready to go.

If you do choose the single page version of Brown, then you get a great opportunity to showcase the cover of your book, above the fold on the homepage of your website. However, if you also choose to use the slideshow builder tool, you can display multiple eBooks on the homepage of your site.

This theme also gives you the ability to publish sample chapters of your book, on your website. This allows your readers to get a taste of what you have to offer, helping them to decide whether to download your work or not. When it comes to distributing your eBook, you can either link to a marketplace like Amazon or sell the book directly through your website. Thanks to the support for the leading Easy Digital Downloads plugin – which integrates with PayPal – you can start selling online at no extra cost.

Other useful features of the Brown eBook WordPress theme include an author profile tool, an email collection form to grow your newsletter and prelaunch mailing list, a way to publish reader reviews, and the premium Visual Composer drag and drop page builder plugin to help you customize any of the included layouts.

As you can tell, Brown is a flexible WordPress eBook theme that can be used in a number of ways, to promote either a single eBook or a whole library of publications.

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11. AeroLand

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12. Odrin

Odrin is a WordPress theme for writers and authors who’d like to sell their eBooks online.

Rather than being a highly sales-focused eBook theme, Odrin has a design that will help generate interest in your eBooks and then give your audience the opportunity to make a purchase. If you want to share some of the content of your eBook, including introducing characters, publishing excerpts from your book, or anything else you think will help you to promote your work, Odrin could be a good match.

If you take a look at the two website demos that make up the Odrin package, you’ll see that this theme would be a particularly suitable choice for anyone writing fantasy novels featuring orcs and elves. However, if that isn’t the type of books you’re writing, you can easily replace the stock images and other design elements with more suitable options. Doing so could be worthwhile as the pre-built homepage layouts of the Odrin theme have lots of useful elements. For example, if you choose this theme, your eBook website can display reviews from readers, share information about your main characters in a slider format, and display some notes on the author.

To help you promote your novels further, the Odrin theme includes templates for listing upcoming events. This could include sharing the details of traditional book signings and online events such as author question and answer sessions. Alternatively, you could just use the calendar to share the release dates of forthcoming eBooks. It’s a flexible tool so it can be used in any way that you want.

If you want to sell eBooks directly from your website, the popular and free WooCommerce plugin is supported by this theme. As this plugin supports digital downloads, you should have everything you need to start selling eBooks online, including collecting payments via online payment processors like PayPal. If you want to add more ecommerce features to your site, then there are countless extensions for WooCommerce that cover pretty much any type of online store.

The eye-catching page flipper is one of the features that has helped Odrin earn a place in this collection of eBook themes.

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13. Literary


Literary is a beautifully crafted blog theme that comes with a post type for showcasing ebooks. The theme includes plenty of color and font options as well as mapping, blog and portfolio pages. The fluid design works at a number of sizes and includes widget areas, social media integration and touch features for mobile and tablets.

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14. Auteur

Auteur is a general-purpose eBook theme that’s aimed at authors and publishers.

This theme can be used in a number of different ways without much effort, including to create a site for an upcoming author to promote a single book, a well-established author who wants to build a site to promote their back catalog, or a publishing company with multiple authors and books they want to list online. Although, as this is a flexible theme, any type of book-related website could be created with Auteur.

The four homepage layouts in the Auteur package do a good job of demonstrating how your website could look if you choose this theme. The author-focused option could be a suitable choice if your personal brand precedes your publications, helping you to use your profile to promote your eBook online.  Another of the demos is designed to make your eBook the main focus of your website, with sections for displaying the cover art as well as experts from the book itself.

There is also a website demo for creating an online book store, which is ideal for selling one or multiple eBooks with WordPress. Creating a book reviews blog, which also offers readers the opportunity to purchase eBooks directly from the site, is another way to use this theme. The 10 blog post templates should come in handy for anyone who wants to start a blog or add one to their eBooks website. If you find that there are any templates that you need that aren’t included, then the premium WPBakery Page Builder plugin is on hand to help you create any that your site needs. You can also use the included Slider Revolution premium slideshow builder plugin to add some interactive content to your site as well.

However you want to sell eBooks online, this WordPress theme should provide you with everything you need.

More Info / Download Demo

15. Publisher


Publisher allows you to both showcase and sell digital products. The responsive theme features two sales options with Amazon.com or WooCommerce integration. The theme also includes plenty of customization options, a blog and the ability to review products.

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16. Landkit

Landkit is a WordPress landing page theme that works really well for promoting eBooks online.

Landkit gives you nine different homepage designs to choose from, including one that was specifically built for selling eBooks. However, even though there is an eBook focused landing page design, the other options are worth checking out too, as they could also work well for selling eBooks online.

The eBook landing page template though has a design that’s sure to help you promote your title. The main feature of the homepage, at least the one that your visitors will notice first, is the large area that’s located above the fold and displays an image of your eBook along with a buy button. The default buy button text is set to encourage the visitor to buy the eBook from Gumroad, but like most aspects of this theme, it can easily be customized.

The rest of the eBook landing page template has a section for listing the benefits of reading your eBook, a slider tool that can be used to share pages from your eBook, and an opt-in form that enables your visitors to join your email newsletter. You can also publish reviews of your books, or general testimonials, using the feedback slider tool. If you want to add some social proof to your website, then this feature should help you do so.

If you have other items to promote, such as more eBooks, online courses, or digital downloads, then there’s a section on the homepage for that too. Although, as this is a highly flexible eBook WordPress theme, it doesn’t take much effort to disable any of the sections on the homepage or other templates that make up Landkit. As well as the theme options and settings, you can also use the integrated page builder tool to personalize this theme to suit your audience and the eBooks you’re selling.

Landkit is a conversion-focused landing page WordPress theme with a pre-built eBook template.

More Info / Download Demo

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