Today, I’m extremely excited to announce that aThemes is joining WPForms and the larger Awesome Motive family!
This marks a significant milestone for aThemes, a highly respected and long-standing brand within the WordPress community.
At WPForms, our mission has always been to make WordPress easier and more accessible for everyone. We like to call it “stupid simple”. From beginners building their first website to veteran developers creating advanced solutions.
Founded nearly a decade ago, aThemes quickly established itself as a reliable source of beautifully designed, highly customizable WordPress themes. From the immensely popular Sydney theme and beyond, aThemes has helped hundreds of thousands of businesses and individuals around the world establish an impactful online presence.
I deeply admire and respect the incredible work done by the aThemes team over the years. Our goal is to continue carrying this legacy for the next decade.
With this transition, you may have questions about what comes next and I’m happy to give more insights!
Who is Awesome Motive?
Awesome Motive, started by Syed Balkhi, is a leading provider of WordPress software powering over 30 million websites worldwide. Our mission is to help small businesses grow and compete with the big guys.
You might already be familiar with some of our products, which include:
- WPBeginner – the largest free WordPress resource site for beginners.
- OptinMonster – popular conversion optimization software that helps you convert abandoning visitors into subscribers and customers.
- WPForms – the most beginner friendly WordPress form builder.
- MonsterInsights – the most popular WordPress Analytics plugin that helps you grow your business with confidence.
- AIOSEO – the original WordPress SEO plugin to help you get more traffic.
- WP Mail SMTP – the #1 plugin that helps improve your WordPress email deliverability.
- SeedProd – drag & drop landing page builder for WordPress.
- RafflePress – powerful WordPress giveaway and contest plugin to grow your website traffic.
- Smash Balloon – most popular social media feeds plugin for WordPress.
- PushEngage – leading web push notification software for small businesses.
- SearchWP – the most advanced WordPress search plugin.
- AffiliateWP – leading WordPress affiliate management plugin.
- Easy Digital Downloads – leading eCommerce plugin for selling digital products.
- WP Simple Pay – simple WordPress payment plugin that lets you accept online payments without creating a shopping cart.
- WPCode – the most popular code snippets plugin for WordPress.
- Sendlayer – powerful SMTP email delivery service for websites and apps.
- … and many more.
It quickly became clear to us Awesome Motive shares the same core values as aThemes: putting people first, delivering unmatched quality, and relentlessly improving the experience for WordPress users.
What Does This Acquisition Mean for aThemes Customers?
First and foremost, here’s what’s not changing:
- The aThemes brand will remain the same.
- Existing themes and products will continue to be supported and updated.
- Existing customers and subscriptions will remain unchanged.
Our primary objective with this acquisition is to add more value to your experience. By joining the Awesome Motive family, aThemes will have access to more resources, tools, and expertise. This will enable us to greatly enhance existing themes, deliver new features faster, and offer even better support to our users!
What Happens to the aThemes Team?
The talented team behind aThemes isn’t going anywhere and will remain intact. They are going to continue building amazing products for you just as they have done for almost 10 years.
As co-founder and President of WPForms, I will be deeply involved in the transition process and the next chapter for aThemes. I’m committed to making sure the transition is seamless and positive for both customers and team members.
The roadmap that the aThemes team has planned will stay on track, and the only change you’ll see is the acceleration and improvement of what’s already great.
Thank You
On a personal note, I want to express my gratitude to the aThemes community – the incredible customers, supporters, and contributors who made this brand what it is today. I’m honored to have the opportunity to carry forward the legacy of excellence that you’ve come to expect from aThemes.
Together, we have an exciting future ahead. Thank you for being part of this journey.
Jared Atchison
Co-Founder & President, WPForms
