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How to Add a Buy Now Button in WooCommerce

Want to add a Buy Now button to your WooCommerce store?

Adding a Buy Now button to your store can significantly improve your conversion rate as it will cut down your customer purchase time by sending buyers directly to the checkout instead of the Cart page.

Since WooCommerce doesn’t offer a Buy Now button out of the box, you’ll need to use a third-party tool to add that functionality.

In this tutorial, I’m going to show you how to use a powerful WooCommerce plugin called Merchant to add a Buy Now button to your product and shop archive pages.

Let’s get started.

1. Install and Activate the Merchant Plugin 

The free Merchant plugin offers 15 highly sought-after eCommerce modules, including the Buy Now button functionality.

To install and activate Merchant on your WooCommerce store, click the Plugins > Add New Plugin in the left sidebar of your WordPress admin area, type ‘merchant athemes’ into the search bar at the top of the page, and once Merchant appears in the results, click the Install Now and then the Activate buttons:

Install and activate the free Merchant plugin

2. Configure the Settings of Your Buy Now Button

After activating the plugin, you should see a new Merchant option in the left sidebar of your WordPress dashboard:

Merchant menu in the WordPress admin area

Click the Merchant option, and you will be taken to the Merchant dashboard where the Buy Now module is located:

Location of the Buy Now module in the Merchant dashboard

Select the Buy Now module, and on the module’s admin page, navigate to the Settings section.

Here, you can change the text and the design of the button if you want to — or you can go with the default settings.

Note that by default, Merchant uses the button design settings of your theme that you can change from the Appearance > Customize menu.

If you want to use a different design for your Buy Now button, toggle on the Customize Button option that will show you new options where you can change the colors, borders, padding, and font size of your Buy Now button.

Configure the button according to your needs, then click the Save button at the top of the page to save your configurations:

Merchant's Buy Now module, Settings section

3. Set the Display Conditions

In the Display Settings section on the module’s admin page, you can change the display conditions of the Buy Now buttons in your WooCommerce store.

By default, Merchant shows them:

  • on your product archive (e.g. Shop, product category, etc.) pages
  • on your single product pages
  • inside the upsell and related product widgets

Use the checkboxes next to these options to show or hide the Buy Now buttons at these locations.

Once you’ve configured the display conditions, click the Save button at the top of the page:

Merchant's Buy Now module, Display Settings section

4. Enable the Buy Now Module

To activate the Buy Now buttons in your WooCommerce store, click the Enable button on the module’s admin page:

Enable button on the Buy Now module's admin page

When the module is activated, check out what the Buy Now button looks like in your WooCommerce store.

In the Shop archive page, you’ll find the Buy Now buttons below the products: 

Merchant's Buy Now buttons, frontend view on a WooCommerce shop page

Click on any of the products and check out the Buy Now button on a single product page, too: 

Merchant's Buy Now buttons, frontend view on a WooCommerce single product page

That’s it! You have successfully added Buy Now buttons to your shop archive and product pages in your WooCommerce store.

Conclusion

Merchant is a free WooCommerce plugin dedicated to increasing the conversion rate of your store.

To add Buy Now buttons to your site using Merchant, you only need to take three simple steps:

  1. Install and activate the Merchant plugin.
  2. Configure the settings for the Buy Now module, including the display conditions.
  3. Enable the module.

Get Merchant today and watch your WooCommerce store soar!

If you have any questions about how to add a Buy Now button to your WooCommerce website, let us know in the comments section below. 

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