WooCommerce is a well-known online store platform for WordPress that makes the task of setting up and managing an e-commerce presence simple. And simple is a word I really, really like. Because running a business is hard and anything that can make getting set up and going easier is worth pursuing in my book.
You have several options in terms of WooCommerce compatible themes. But did you know that many of them are free? Well, they are! We’ve put together a list of the top 27 free WooCommerce themes for you here to make getting started a snap. And for even more options, be sure to check out our list of the best premium ecommerce themes too, if none of the following tickle your fancy.
This eStore theme will take your online brand from a lingering thought to a stunning reality. Captivate your visitors with a visually appealing layout and striking features to make your eStore into THE eStore. This is one of the best free WooCommerce themes on the market, simply because it has everything you could ever think of that you’d need for you online store – and then some.
Easy access to contact details, space for ads and multiple slots to promote different sales and hot deals on your items make this theme ideal for anyone looking to maximize their online earning potential through their website. You can even personalize the shopping experience for your customers in different countries – the eStore theme also gives you the choice of switching between languages and currency conversions.
A high-functioning search feature, the ability for customers to review purchased products, easy to read category and product pages, as well as a membership option for loyal customers gives this theme the details you need to create an online brand complete with a throng of invested followers and supporters.
eStore is the perfect choice if you’re looking for a complete package – and it’s free!
The Shopstar WordPress theme delivers on style, minimalism, and responsiveness. It uses plenty of white space to make room for your products and showcase the most important parts of your company. We like it best for a fashion website or blog, especially because you can highlight your fashion promotions in the large header. One of best parts of the Shopstar theme is the category showcase button, which you can swap out and customize to make your own. You’ll also find that the Shopstar theme integrates well with SiteOrigin’s Page Builder. This allows you to drag and drop certain page elements on your website instead of messing with any code. It’s also nice to know that the Contact Form 7 plugin integrates with this theme. This way, you’ll have no problem inserting a contact form to keep in touch with your customers.
As you may have assumed, the Shopstar WordPress theme is WooCommerce ready. So, you can add products within seconds, then organize them into categories and galleries for your customers to find. Social media buttons are located towards the top of the theme, and the custom menu is great for guiding people around your website. We like the overlaying text on top of the header as well. It prompts you to create calls to action for convincing your customers to buy more. Along with a full-width template, translation tools, and two columns, the Shopstar WordPress theme is ready to start making money.
5. Zigcy Lite
The Zigcy Lite theme comes with 3 different demos, each of which features a gorgeous homepage layout designed to help you sell more products. The free theme is based around the built-in Customizer so you can easily change fonts and colors and add useful widgets to your pages. The theme also comes with an attractive header layout which you can use to direct people to your most popular product or product category.
The theme offers unlimited color schemes so finding one that matches your brand is definitely possible. The theme is fully responsive and optimized for SEO. It’s also worth mentioning that thanks to advanced layouts for WooCommerce, you can display your products in a more visually appealing way.
The VW Ecommerce Store is a clean and multipurpose theme for WooCommerce. Thanks to its clean and minimal design, you can use it for fashion stores as well as for other types of stores such as makeup and beauty stores, tech stores, jewelry stores, and more. The homepage makes it easy to display your most popular products as well as the latest products added to the store. To top it all off, you can easily add a coupon and a newsletter sign up form so you can nurture potential buyers who are just researching their options.
The theme is easy to customize and you can tweak your color options, change the fonts, and add various widgets to your pages. In addition to that, the theme is optimized for SEO so your store will rank better in search engines and it’s also translation-ready so you can easily create a multilingual store.
The Shopping Cart theme has a beautiful and elegant layout which puts your products front and center. It includes a noticeable search bar right at the top so your customers can easily look for products. You can also easily add widgets to the homepage that lead buyers to specific categories and deals in your shop. Another cool feature is the ability to rotate the brand names in a carousel so potential buyers immediately know what type of products you’re carrying.
The theme is easy to customize and you can adjust fonts, colors, upload your logo, and more. Several inner pages are ready for you to use so you can create all the necessary pages for your store. The theme is also responsive and translation-ready. In addition to that, it supports the most popular plugins so you can easily add even more functionality to your store.
The Excellent theme is a responsive, multipurpose eCommerce theme with several layouts to choose from. The theme features a large header area on the homepage where you can include a link to other pages on your site or even individual products. The grid-based layout makes it easy to showcase your products and there is even a sidebar where you can add extra widgets such as your social media profiles or a newsletter form. The footer area is the perfect place to link to your shop policies and display your store’s hours if you have a physical location or your contact information.
This theme comes with complete social media integration so you can easily build your follower base. It’s also easy to customize and includes unlimited color options. The Excellent theme is fully responsive and optimized for SEO so potential buyers will have an easy time coming across your store in Google.
10. Easy Store
The Easy Store theme features 3 different demo layouts built for fashion, sports, and general stores. Each layout makes it easy to showcase new arrivals, popular products, and categories. You will also find a powerful sidebar menu which makes it easy to link to all the shop categories without overwhelming your visitors. Your customers can easily add the product to their cart straight from the homepage or category page and create wishlists.
The Easy Store theme comes with tons of customization options thanks to the powerful theme options panel. You can also easily set a color scheme that matches your brand. On top of that, the theme is fully responsive and retina-ready so you can rest assured your store will look great on all devices and on high resolution screens.
If you’re looking to get an e-commerce site up quickly, Storefront might be the perfect theme option for you. It was developed by WooThemes themselves, so you know it’s going to offer the utmost in compatibility with the WooCommerce plugin. It’s also rather customizable. You can choose from several layout and color options as well as place widgets in a number of widgetized areas across your site.
Storefront also offers a responsive design and a layout that’s easy to customize.
12. Giga Store
Giga Store is an elegant and free WooCommerce theme that can be used for high-end fashion, cosmetic or jewelry stores. On top of being compatible with WooCommerce, this theme integrates with YITH Wishlist plugin so your buyers can easily create their own wishlists. The theme comes with a beautiful grid-based layout, the ability to add mega-menus, and sort products based on popularity, price, and more.
You can customize every aspect of your store thanks to powerful theme options panel and you can even upload a custom background for your store to make it stand out from your competition. The theme is fully responsive, optimized to load fast, and very SEO-friendly. Other notable features include social links, off canvas menu, awesome slider, section carousel, testimonials carousel, blog section and more.
If you’re looking for an Ecommerce theme that allows you to create a unique layout for your homepage, look no further than StoreVilla. The theme has 10 unique widgets which you can use to build an attractive online storefront. You can feature categories, popular products, new arrivals, and more. You can also display testimonials to build trust and link to your blog so potential buyers can learn more about your products and your store.
You can use the built-in Customizer to tweak the colors and fonts so your store matches the rest of your brand. The theme includes advanced product search options as well as multiple category display options. The theme is SEO-friendly and translation-ready as well as fully responsive.
14. Shophistic Lite
The Shophistic Lite theme has a minimal and clean design with a grid-based layout that makes it easy to showcase your products. It also includes a sidebar navigation where you can easily link to all the product categories or store policies. Your buyers can filter through the products based on price and you can easily upload your logo, change colors, menus and more, right from the Admin Panel.
What makes this theme stand out are the beautiful CSS animations which are sure to capture the attention of your buyers. The theme is retina-ready, fully responsive, and translation-ready so you can easily create a store that attracts an international audience. In addition to that, you can easily add social media icons, create custom menus, and upload an unlimited number of products to your store.
15. Shop Elite
The Shop Elite is a modern and elegant theme for WooCommerce stores. It features a large header area which is perfect for promoting your best-selling product or linking to a specific product category. The rest of the homepage features a well-organized grid layout perfect for featuring both products and categories. You can also add third-party advertisements and earn extra income.
The theme supports mega-menus and includes a number of different widgets that will help you add extra content and organize it. You can upload a store logo and set global layout options for easier customization. The theme is also optimized for SEO so your store is bound to rank better in search engines.
16. WP Store
If you’re looking for a multipurpose WooCommerce theme, look no further than the WP Store theme. It has a clean and elegant design that’s suitable for various store types and thanks to the grid-based layout, potential buyers can easily see which products are the most popular and which ones are the latest additions to your store. You can also choose between a boxed or a full-width layout.
The WP Store doesn’t lack in customization options so you can easily use your brand’s fonts and colors. It also offers plenty of options for configuring the inner pages of your site through the native WP Customizer so you never have to touch a line of code. The WP Store theme is responsive and includes a unique ticker widget which can be used to announce deals or sales in your store.
The Shopper theme was built with conversions in mind so if you’re looking to boost sales in your store, this theme is a great choice. For starters, the theme features a clean design and loads fast so your visitors won’t have to wait forever for a product page to load. It’s also responsive which means your buyers can shop even when they’re on the go. Another standout feature is the integration of the Schema markup so online shoppers can easily see extra information such as product rating in the search engine results pages.
In terms of customization options, you can customize the fonts and colors and upload your store’s logo. The theme also comes with the ability to create custom menus and supports the wishlist feature.
18. Nozama Lite
Nozama Lite was inspired by Amazon and as such, it has a very familiar look and feel. The theme features a grid-based layout for the homepage. You can link to your most popular categories as well as showcase most popular products or simply feature new arrivals. The footer area makes it easy for people to sign up for your newsletter and you can also add links to your store policies and display store hours.
The comes in a blue and orange scheme which are similar to Amazon’s colors but you can easily change them to match your brand. The theme is also compatible with the most popular page builder plugins such as Elementor and Beaver Builder so you can easily create your own unique layout. Nozama Lite was built to load fast and is fully responsive, optimized for SEO, and translation-ready.
So many free themes out there nowadays are offering premium features and, quite frankly, I find it inspiring. Virtue from Kadence Themes is a good example of that. The design is modern and responsive. It’s built on Bootstrap and looks good on any device. Most importantly here, it’s compatible with WooCommerce and comes capable of building an online store right out of the box. It comes with portfolio page options, too, so it’ll work for any kind of business site. The options panel is robust so you can easily establish page layout, slider content, fonts, and more with just a few clicks.
Need something clean and professional for your online store? Then discover by AntThemes is a possible theme choice. It’s tidy and organized, so it definitely exudes a business vibe. It’s responsive and offers a variety of options including threaded comments, multi-level drop down menus, custom menus, header images and backgrounds, and more. The orange and white color scheme might not work for everyone but what it does work for, it’ll work well.
Vantage was developed by SiteOrigin and offers a clean and simple layout to complement any online store. It’s integrated with several plugins, too, to make for a more intuitive developmental experience. It works with WooCommerce, of course, but it also works with Page Builder and MetaSlider for building custom, responsive layouts and custom sliders, respectively. You have total control over your site, and for a free theme, that’s really impressive.
Intuition is a responsive theme designed for showing off your content with a bit of style. Developed by CPOThemes, it sports an animated slider on the homepage and featured content blocks so you can easily showcase your company’s best features and/or products. It’s compatible with WooCommerce along with several other plugins like WordPress SEO by Yoast and Contact Form 7. It comes with shortcodes, custom colors, custom typography, layout control — need I go on?
23. Open Shop
Open Shop is another WooCommerce WordPress theme worthy of your consideration. The layout here is simple and that’s by design: with it, you can highlight your products well without distracting potential customers with a lot of flashy bits. Instead, you can appeal directly to your site visitors by prominently displaying what you have to offer. I can see this theme working well for a clothing store, technology shop, home wares store, and many other niches. Honestly, with design tweaks and color palette modifications, Open Shop could likely serve just about any type of online store you can think of.
Now let’s talk features. Open Shop has several widgetized areas as well as widget options for adding content in a variety of ways. This makes it easy to feature products, sales, and categories. This theme supports advanced product search, hero sliders, product carousels, tabbed category filters, product lists, and a top ribbon section for displaying important information. It also has sections for “about” info, categories, blog posts, and a call-to-action. You have multiple layouts to choose from for each of these sections as well, making it a feature-rich option, especially considering it’s a free theme.
24. Base WP
The Base WP theme isn’t the most popular free WooCommerce option on the market, but it deserves a mention for its simplicity and grid-based design framework. The theme works well on just about any device, and it comes prepackaged with SEO support, ensuring your website is available for the search engine crawlers. With multilingual support your store has a chance to bring in additional customers from all over the world. Move around widgets in the sidebar, and implement useful components such as recent post, recent comment and category modules. If you’re looking for a minimalist theme for your next online store, this is a wonderful place to start.
Developed by Themes & Co, Customizr offers the unique ability to customize your site as it’s live. That means you can see how your modifications will look on the live site as you make them. Pretty neat, right? You can change up the site’s skin, logo, sliders, layout, social profiles, featured blocks, and CSS live. It’s responsive, flat, and perfect for an online store or even a portfolio. And it’s not only compatible with WooCommerce, it also works with bbPress and qTranslate. Customizr is child theme friendly, features a theme options panel, threaded comments, 9 post formats, widgets, and more.
The Make theme stands out from the very start with flat and modern social media buttons at the very top (movable if needed). The true power comes from the intuitive drag and drop editor, the likes of which you can generally only find in premium themes. Incorporate a portfolio or photo gallery with direct integration with WooCommerce for sharing your products without distracting your users. Customize all the settings from the backend by starting with fonts, colors, layouts, a logo and background. The theme is responsive, so anyone can view your online store from any tablet or smartphone device they choose.
The Responsive theme from CyberChimps is, as you might’ve guessed, responsive. It has a fluid grid system that makes it easy for it to fit any size screen. It comes with 9 different page templates, 11 widget areas, 6 template layouts, 4 different places to put menus, and a really useful theme options panel, so you’re certain to have control over your layout. Add a logo and social media icons. Integrate Webmaster Tools. It’s retina-ready, translation ready, SEO friendly, and completely equipped to work with WooCommerce. Nice!