WooCommerce is a well-known online store platform for WordPress that makes the task of setting up and managing an e-commerce presence simple. And simple is a word I really, really like. Because running a business is hard and anything that can make getting set up and going easier is worth pursuing in my book.
You have several options in terms of WooCommerce compatible themes. But did you know that many of them are free? Well, they are! We’ve put together a list of the top 28 free WooCommerce themes for you here to make getting started a snap. And for even more options, be sure to check out our list of the best premium ecommerce themes too, if none of the following tickle your fancy.
Botiga is a free and clean WordPress theme built with WooCommerce stores in mind. It has a beautiful, grid-based homepage design that makes it easy to showcase featured collections or popular products. With Botiga, you can customize every aspect of your listings and eCommerce pages. It also includes three different product gallery layouts, product filters, product recommendations, product badges, and other eCommerce features.
The Botiga theme looks great on both desktop and mobile devices. You get access to several pre-defined color palettes but also have the option to create your own color scheme from scratch. Botiga comes with advanced typography options and you can choose different header and footer styles to create a stunning online store. All things considered, if you’re looking for a feature-rich and easy-to-use eCommerce theme with plenty of styling options, Botiga ticks all the boxes.
The eStore theme will take your online brand from a lingering thought to a stunning reality. Captivate your visitors with a visually appealing layout and striking features to make your eStore into THE eStore. This is one of the best free WooCommerce themes on the market, simply because it has everything you could ever think of that you’d need for you online store – and then some.
Easy access to contact details, space for ads and multiple slots to promote different sales and hot deals on your items make this theme ideal for anyone looking to maximize their online earning potential through their website. You can even personalize the shopping experience for your customers in different countries – the eStore theme also gives you the choice of switching between languages and currency conversions.
A high-functioning search feature, the ability for customers to review purchased products, easy to read category and product pages, as well as a membership option for loyal customers gives this theme the details you need to create an online brand complete with a throng of invested followers and supporters.
eStore is the perfect choice if you’re looking for a complete package – and it’s free!
The Shopstar WordPress theme delivers on style, minimalism, and responsiveness. It uses plenty of white space to make room for your products and showcase the most important parts of your company. We like it best for a fashion website or blog, especially because you can highlight your fashion promotions in the large header. One of best parts of the Shopstar theme is the category showcase button, which you can swap out and customize to make your own.
You’ll also find that the Shopstar theme integrates well with SiteOrigin’s Page Builder. This allows you to drag and drop certain page elements on your website instead of messing with any code. It’s also nice to know that the Contact Form 7 plugin integrates with this theme. This way, you’ll have no problem inserting a contact form to keep in touch with your customers.
As you may have assumed, the Shopstar WordPress theme is WooCommerce ready. So, you can add products within seconds, then organize them into categories and galleries for your customers to find. Social media buttons are located towards the top of the theme, and the custom menu is great for guiding people around your website. We like the overlaying text on top of the header as well. It prompts you to create calls to action for convincing your customers to buy more. Along with a full-width template, translation tools, and two columns, the Shopstar WordPress theme is ready to start making money.
When it comes to e-commerce, fast loading page times are imperative for success. As such, a lightweight theme that also offers power under the hood can help you boost sales. This is why Astra should make your shortlist.
This popular theme is renowned for its super-fast performance. You can choose from various pre-built demos, which you can customize without touching a single line of code. You can also use your favorite tools, such as Elementor, Divi, or Beaver Builder, to make your page building experience more efficient.
Astra will help you create intuitive product catalogs and display them in responsive grid layouts. You can also choose from several header options and make an SEO-friendly blog to maximize your marketing efforts.
If you want to bring your online store to the next level and improve conversions, Astra may be your perfect theme. Its fast performance and lightweight features make it an excellent choice for any e-commerce site.
5. Zigcy Lite
The Zigcy Lite theme comes with three different demos, each of which features a gorgeous homepage layout designed to help you sell more products. The free theme is based around the built-in Customizer so that you can easily change fonts and colors and add useful widgets to your pages. The theme also comes with an attractive header layout which you can use to direct people to your most popular product or product category.
The theme offers unlimited color schemes so finding one that matches your brand is definitely possible. The theme is fully responsive and optimized for SEO. It’s also worth mentioning that thanks to advanced layouts for WooCommerce, you can display your products in a more visually appealing way.
Many themes come loaded with unnecessary features, which could potentially play havoc with your most important plugins, such as your choice of e-commerce solution. Enter Woostify — a clean and intuitive theme that is lightweight and fully optimized to work with the WooCommerce plugin.
Although being light, this theme still comes packed with useful features, such as multiple layouts for your product page, hover styles, and cart options. You can create your perfect store in no time thanks to the pre-built demos and high compatibility with Elementor. You can also choose from several headers, create video galleries, product swatches, and more.
Woostify supports popular wishlist plugins to keep your customers in the loop when their favorite product is back in stock. It will also boost your search engine optimization (SEO) efforts, thanks to the highest coding standards.
Overall, if you need a powerful yet lightweight theme, Woostify could be ideal for you. Its many e-commerce and customization options make it an excellent theme for any online store.
The VW Ecommerce Store is a clean and multipurpose theme for WooCommerce. Thanks to its clean and minimal design, you can use it for fashion stores as well as for other types of stores such as makeup and beauty stores, tech stores, jewelry stores, and more. The homepage makes it easy to display your most popular products as well as the latest products added to the store. To top it all off, you can easily add a coupon and a newsletter sign up form so you can nurture potential buyers who are just researching their options.
The theme is easy to customize and you can tweak your color options, change the fonts, and add various widgets to your pages. In addition to that, the theme is optimized for SEO so that your store will rank better in search engines, and it’s also translation-ready so that you can easily create a multilingual store.
The Shopping Cart theme has a beautiful and elegant layout which puts your products front and center. It includes a noticeable search bar right at the top so your customers can easily look for products. You can also easily add widgets to the homepage that lead buyers to specific categories and deals in your shop. Another cool feature is the ability to rotate the brand names in a carousel so potential buyers immediately know what type of products you’re carrying.
The theme is easy to customize and you can adjust fonts, colors, upload your logo, and more. Several inner pages are ready for you to use so you can create all the necessary pages for your store. The theme is also responsive and translation-ready. In addition to that, it supports the most popular plugins so you can easily add even more functionality to your store.
The Excellent theme is a responsive, multipurpose eCommerce theme with several layouts to choose from. The theme features a large header area on the homepage where you can include a link to other pages on your site or even individual products. The grid-based layout makes it easy to showcase your products and there is even a sidebar where you can add extra widgets such as your social media profiles or a newsletter form. The footer area is the perfect place to link to your shop policies and display your store’s hours if you have a physical location or your contact information.
This theme comes with complete social media integration so you can easily build your follower base. It’s also easy to customize and includes unlimited color options. The Excellent theme is fully responsive and optimized for SEO so potential buyers will have an easy time coming across your store in Google.
10. Easy Store
The Easy Store theme features 3 different demo layouts built for fashion, sports, and general stores. Each layout makes it easy to showcase new arrivals, popular products, and categories. You will also find a powerful sidebar menu which makes it easy to link to all the shop categories without overwhelming your visitors. Your customers can easily add the product to their cart straight from the homepage or category page and create wishlists.
The Easy Store theme comes with tons of customization options thanks to the powerful theme options panel. You can also easily set a color scheme that matches your brand. On top of that, the theme is fully responsive and retina-ready so you can rest assured your store will look great on all devices and on high resolution screens.
Regardless of the products you sell online, it’s vital to have a bold and unique design for your website. To make that happen, you’ll want a standout and budget-friendly theme. Look no further — Boutique can be an excellent place to start.
Once you’ve downloaded the theme, you’ll notice that Boutique has a distinct lack of options under the hood. This may seem like a negative, but given how straightforward it is to download and set up the theme, you’ll be ready to get your site online in minutes.
If you have some time to spare, there are also ways to make the theme unique to your own branding and requirements. The demo content is even available for download if you like its minimalist look.
All in all, Boutique is a very simple theme, which may be disappointing to some, but can be a blessing if you have products to sell but don’t want to spend a lot of time designing your site. Plus, you can give this theme a try for free, which means there’s no reason not to check it out!
12. ecommerce Star
When it comes to choosing a free WooCommerce theme, deep integration with the e-commerce plugin and its extensions is a highly desirable feature. Fortunately, ecommerce Star plays nicely with WooCommerce and a number of its free add-ons, such as YITH WooCommerce Wishlist, WooCommerce Variation Swatches, and more.
Speaking of compatibility, this theme also works well with all of the most popular page builders, including Elementor and Beaver Builder. These handy plugins can help you get your online store up and running in no time. Although you lose out on advanced header and footer customization by opting for the free version of ecommerce Star, pairing it with your favorite page builder plugin will make up for this shortcoming.
Additionally, ecommerce Star includes a few design elements that you won’t find in most free themes. The cart popup feature enables customers to see which products they’ve selected, without forcing them to navigate to a new page. Likewise, the floating ‘Add to Cart’ button lets shoppers select items with minimal scrolling.
Overall, ecommerce Star will appeal most to online retailers who are already familiar with a page builder they want to use. Otherwise, it’s somewhat lacking in customization options.
If you’re looking to get an e-commerce site up quickly, Storefront might be the perfect theme option for you. It was developed by WooThemes themselves, so you know it’s going to offer the utmost in compatibility with the WooCommerce plugin. It’s also rather customizable. You can choose from several layout and color options as well as place widgets in a number of widgetized areas across your site.
Storefront also offers a responsive design and a layout that’s easy to customize.
14. Giga Store
Giga Store is an elegant and free WooCommerce theme that can be used for high-end fashion, cosmetic or jewelry stores. On top of being compatible with WooCommerce, this theme integrates with YITH Wishlist plugin so your buyers can easily create their own wishlists. The theme comes with a beautiful grid-based layout, the ability to add mega-menus, and sort products based on popularity, price, and more.
You can customize every aspect of your store thanks to powerful theme options panel and you can even upload a custom background for your store to make it stand out from your competition. The theme is fully responsive, optimized to load fast, and very SEO-friendly. Other notable features include social links, off canvas menu, awesome slider, section carousel, testimonials carousel, blog section and more.
If you’re looking for an Ecommerce theme that allows you to create a unique layout for your homepage, look no further than StoreVilla. The theme has 10 unique widgets which you can use to build an attractive online storefront. You can feature categories, popular products, new arrivals, and more. You can also display testimonials to build trust and link to your blog so potential buyers can learn more about your products and your store.
You can use the built-in Customizer to tweak the colors and fonts so your store matches the rest of your brand. The theme includes advanced product search options as well as multiple category display options. The theme is SEO-friendly and translation-ready as well as fully responsive.
16. Nozama Lite
Nozama Lite was inspired by Amazon and as such, it has a very familiar look and feel. The theme features a grid-based layout for the homepage. You can link to your most popular categories as well as showcase most popular products or simply feature new arrivals. The footer area makes it easy for people to sign up for your newsletter and you can also add links to your store policies and display store hours.
The comes in a blue and orange scheme which are similar to Amazon’s colors but you can easily change them to match your brand. The theme is also compatible with the most popular page builder plugins such as Elementor and Beaver Builder so you can easily create your own unique layout. Nozama Lite was built to load fast and is fully responsive, optimized for SEO, and translation-ready.
So many free themes out there nowadays are offering premium features and, quite frankly, I find it inspiring. Virtue from Kadence Themes is a good example of that. The design is modern and responsive. It’s built on Bootstrap and looks good on any device. Most importantly here, it’s compatible with WooCommerce and comes capable of building an online store right out of the box. It comes with portfolio page options, too, so it’ll work for any kind of business site. The options panel is robust so you can easily establish page layout, slider content, fonts, and more with just a few clicks.
Need something clean and professional for your online store? Then discover is a possible theme choice. It’s tidy and organized, so it definitely exudes a business vibe. It’s responsive and offers a variety of options including threaded comments, multi-level drop down menus, custom menus, header images and backgrounds, and more. The orange and white color scheme might not work for everyone but what it does work for, it’ll work well.
Vantage was developed by SiteOrigin and offers a clean and simple layout to complement any online store. It’s integrated with several plugins, too, to make for a more intuitive developmental experience. It works with WooCommerce, of course, but it also works with Page Builder and MetaSlider for building custom, responsive layouts and custom sliders, respectively. You have total control over your site, and for a free theme, that’s really impressive.
Intuition is a responsive theme designed for showing off your content with a bit of style. Developed by CPOThemes, it sports an animated slider on the homepage and featured content blocks so you can easily showcase your company’s best features and/or products.
It’s compatible with WooCommerce along with several other plugins like WordPress SEO by Yoast and Contact Form 7. It comes with shortcodes, custom colors, custom typography, layout control — need I go on?
21. Open Shop
Open Shop is another WooCommerce WordPress theme worthy of your consideration. The layout here is simple and that’s by design: with it, you can highlight your products well without distracting potential customers with a lot of flashy bits. Instead, you can appeal directly to your site visitors by prominently displaying what you have to offer.
I can see this theme working well for a clothing store, technology shop, home wares store, and many other niches. Honestly, with design tweaks and color palette modifications, Open Shop could likely serve just about any type of online store you can think of.
Now let’s talk features. Open Shop has several widgetized areas as well as widget options for adding content in a variety of ways. This makes it easy to feature products, sales, and categories. This theme supports advanced product search, hero sliders, product carousels, tabbed category filters, product lists, and a top ribbon section for displaying important information.
It also has sections for “about” info, categories, blog posts, and a call-to-action. You have multiple layouts to choose from for each of these sections as well, making it a feature-rich option, especially considering it’s a free theme.
22. Base WP
The Base WP theme isn’t the most popular free WooCommerce option on the market, but it deserves a mention for its simplicity and grid-based design framework. The theme works well on just about any device, and it comes prepackaged with SEO support, ensuring your website is available for the search engine crawlers. With multilingual support your store has a chance to bring in additional customers from all over the world.
Move around widgets in the sidebar, and implement useful components such as recent post, recent comment and category modules. If you’re looking for a minimalist theme for your next online store, this is a wonderful place to start.
Developed by Themes & Co, Customizr offers the unique ability to customize your site as it’s live. That means you can see how your modifications will look on the live site as you make them. Pretty neat, right? You can change up the site’s skin, logo, sliders, layout, social profiles, featured blocks, and CSS live.
It’s responsive, flat, and perfect for an online store or even a portfolio. And it’s not only compatible with WooCommerce, it also works with bbPress and qTranslate. Customizr is child theme friendly, features a theme options panel, threaded comments, 9 post formats, widgets, and more.