With the rise of the internet and online shopping, more people than ever before are starting their own online business. If you fancy yourself an entrepreneur, selling products online is one of the most accessible ways to launch and run your own business. In fact, literally thousands of people are doing so, right from the comfort of their own home.
This is known as eCommerce, and WordPress is the perfect platform for launching an eCommerce venture. Why? Well that’s largely down to the huge collection of dedicated eCommerce themes, some of which I’ll be introducing you to today. Perhaps more than this, it’s because of one fantastic eCommerce plugin in particular: WooCommerce.
WooCommerce allows you to effortless convert a website into a selling machine. For a start, you can add stunning product pages to your site, displaying product images, descriptions, specifications, and prices. Visitors to your website can then add these products to a virtual shopping cart, and, when they’re ready, head over to the checkout page to make their payment. All this might sound incredibly technical, but because of WooCommerce it’s surprisingly easy. Even inexperienced WordPress users should have very few problems adding eCommerce functionality to their website thanks to the intuitive WooCommerce plugin.
I know what you’re probably thinking: get me WooCommerce now! Well, if you want WooCommerce, it’s available here. Before that, though, you need a WordPress theme that integrates well with WooCommerce. That’s what today’s list is for: to introduce you to 27 of the best free eCommerce WordPress themes, all fully compatible with WooCommerce.
The perfect theme can make all the difference to your online store. If you want visitors to be impressed right away, Botiga is well worth a look.
This complete eCommerce theme features an elegant, minimalist design that lets you showcase your products in an attention-grabbing way. Botiga is versatile enough for a wide range of businesses and brands to use. It offers multiple listing styles with various product card customization options, three product page gallery designs, and different checkout styles. It also comes with product recommendation and filter features as well as five header styles to choose from.
Botiga lets you add a blog to your online store, which is an excellent feature for highlighting and promoting your products. In addition, it comes with six different archive layouts, providing you with a variety of options for showcasing your posts. It also includes various cart layout customization choices. For example, you can choose to display the cart’s total amount at the right or bottom of the page.
You can even select from multiple badge styles to promote certain products that are on sale and bring attention to any special offers or limited-time deals. If you’re looking for a flexible and sophisticated theme for your online store, Botiga is one to check out.
Trust is a key metric among many customers, and for good reason – it directly impacts whether you make a sale. This trust should also extend to your choice of theme. Sydney is a long-standing frontrunner in this regard.
You’ll know that social proof is a virtual ‘seal of excellence’ within e-commerce. Given this, Sydney’s layout creation is officially recommended by Elementor. The drag-and-drop page builder plugin is also bundled in, which means you get a bunch of class-leading site creation tools at your disposal. However, if you’re looking to get started quickly, Sydney offers one-click imports of its demos — great if you’d like your e-commerce store to start from a solid base.
There are a number of time-saving and handy features included with Sydney, too, such as being fully translation-ready and a set of powerful theme options. This is all offered for free, although there is a premium version available.
Overall, Sydney can meet your needs when it comes to your choice of e-commerce theme. It has many great features and offers the power of the Elementor plugin under the hood. What’s more, it’s totally free — worth a spin in anyone’s book!
The Neve theme is a perfect choice if you want a theme that’s built to load fast and one that’s easy to customize. When it comes to e-commerce sites, speed plays a huge impact on your conversion rates and the Neve theme shines in this department. Not only that, Neve is also compatible with AMP technology which means your blog posts will look beautiful on mobile devices. Neve offers a well-organized homepage that makes it easy to display your featured and most popular products. You can also easily showcase your shop policies using the homepage feature boxes.
In terms of customization, the Neve theme offers plenty of ways to incorporate your brand. From customizing colors to changing fonts and uploading your logo, you can quickly create a unique design. The Neve theme works great with Elementor so you can have full control over your page layouts. In addition to all of the above features, the Neve theme comes with a growing collection of starter sites to speed up you design process.
4. Zigcy Lite
The Zigcy Lite theme was built entirely on the WordPress Customizer which means you will have no problems getting your online store to look exactly the way you want. Not only can you customize the colors and the fonts but you can also create a beautiful and completely custom homepage that showcases your best and most popular products. The theme also comes with beautiful and personalized checkout pages so you can improve your checkout conversion rates.
The theme has a deep integration with WooCommerce so you will benefit from features such as the ability to search products and content, a call to action section that invites visitors to check out the latest products, multiple post and page layouts and more. The Zigcy Lite theme is also fully responsive and comes with a gorgeous slider which is perfect for promoting special deals in your store. On top of that, the theme is easy to use and optimized to load fast.
Estore is an attractive theme that you can download for free for any eCommerce store. With this theme, you can start selling immediately, thanks to its compatibility with the WooCommerce and YITH WooCommerce Wishlist plugins.
While the pro version of eStore offers a full suite of features, the free version still has much to offer. The theme is integrated with popular page builders like Elementor and Beaver Builder, making customization a breeze. You also get multiple widget areas, plus custom widgets. Full access to sidebar options as well as container layout options is available in the free version as well.
You can get started very easily with Estore, thanks to its free starter site and one-click demo import.
The Astra theme touts itself as the fastest theme for WordPress and when it comes to eCommerce websites, speed matters a lot. After all, nobody wants to wait around for the page load before they can start shopping for their favorite products. Another thing that makes Astra unique is that it works great with page builder plugins like Elementor which means you can easily create a unique layout for your store with a drag and drop interface.
The theme is also easy to customize and you can change colors, fonts, add your own logo, and more. Don’t forget that you can also customize various elements using the Elementor page builder plugin so the customization options are numerous with this theme. Astra is also SEO-friendly, translation-ready, and accessibility-ready. In addition to all of the above features, Astra theme supports mega menu as well as transparent headers.
7. Open Shop
You can complete just about any customization you want on this theme, including making adjustments to the colors, typography, and various styling elements. You also have control over the broader layout, including margins, sidebars, footers, and padding. GeneratePress is compatible with most popular page builder plugins and works with a number of hooks and filters for further expanding its e-commerce functions. Especially for a free theme, GeneratePress offers more than enough.
The Leto WordPress theme offers excellent eCommerce tools, free of charge and with a beautiful shopping cart configuration. It’s a clean and modern layout with a large header image for displaying your promotions and other deals. The Leto WordPress theme is compatible with WooCommerce, making it great for just about any type of shop. As mentioned, the header media allows for you to show off a large header image. You even have the option to reveal a video that explains your product or company. When you go into the theme options you’ll start to notice just how many customization tools are available. For instance, you can change around colors, typography, fonts, and more. For those familiar with WordPress, you’ll enjoy that all of these options are available in the default WordPress customizer. Therefore, you won’t have to go searching around to adjust your settings after installing the theme. Leto also provides several widgets for developing your entire homepage. This is great for eCommerce sites, since you can move them around with ease and add media and banners.
One of the ways to use widgets is by sharing a gallery of all of your products. This way, people know what you sell right from the start and can click through from your homepage. Along with that, the Leto theme offers a selection of Google Fonts that can be switched from the WordPress customizer. This is completely free access to the Google Fonts, which often is only available if you pay for a premium WordPress theme. Another reason to consider the Leto theme is because of the built-in translation tools. It basically allows you to turn your site into a translation-ready interface, where you can translate the pages yourself or you can have your users do it. Some other benefits of the Leto theme include the fast support from AThemes, constant updates, and the live customizer. Overall, it’s a simple, yet stunning theme made for small to large-sized eCommerce businesses. It doesn’t matter if you sell shoes or electronics, because the branding is done completely by you. There’s no need to constrain yourself and worry about specific colors from a theme that might not fit. It’s a winner all around.
Next up we have Vantage, a beautiful, feature-rich eCommerce theme, developed by SiteOrigin. The homepage looks great with a full-width slider, beautiful icons, and bold headline text. For a free theme, Vantage offers a lot of functionality — including some features usually reserved for premium themes. This is achieved through seamless integration with some of the best free plugins on the market today. You can build your image slider with MetaSlider, your layout with the drag-and-drop Page Builder, and you can, of course, sell products from your website courtesy of WooCommerce.
Because of the close integration with Page Builder, you have complete freedom to make your site your own, and this means it can be used in a wide variety of niches. In my opinion, though, Vantage is the perfect theme for a business website or a professional blog.
Many themes are sold on the promise that they will help you develop a website quickly. However, sometimes you’ll need to take more time perfecting your design, especially if you run an e-commerce website. Fortunately, Wootsify has plenty under the hood to help you achieve that.
To be clear, Wootsify can still offer a rapid setup time. It includes multiple demos that have a straightforward installation process, an almost endless set of customization options, and integration with the bundled Elementor page builder plugin. However, if you have more unique requirements for your site, this theme really begins to shine.
Wootsify’s best feature is the collection of hooks and filters it places at your disposal. While you’ll definitely need coding knowledge to use them, these WordPress code snippets enable you to implement practically any functionality on your website. They’re even useful if you work with a developer to realize your vision.
In our opinion, Wootsify is an ideal e-commerce theme to scale with. You can begin building your site with the included templates and features, then hire a developer to make further improvements. As such, this is one theme that could stick with you on your entire e-commerce journey.
The Rife theme has seven premade layouts to choose from, one of which is an online store demo. You can import it with a single click and have your site up and running in a few hours. The theme has a stunning above the fold area where you can highlight new arrivals or direct them to a particular category. The homepage also has plenty of space to showcase featured products from various categories.
The theme is easy to customize so you can change colors, fonts, and tweak other visual elements using the WordPress customizer. Rife is a responsive theme which looks great on both mobile and desktop devices. It’s also translation-ready and comes with support for popular WordPress plugins. On top of that, the Rife theme integrates with Elementor so you can quickly and easily create custom page layouts.
15. Easy Store
Another quick start WordPress theme for online stores is the aptly named Easy Store. This theme makes it a snap to create a beautiful e-commerce website based on WooCommerce. The design is made to impel visitors to purchase your products. It’s also responsive, which means it’ll load perfectly on every type of device under the sun. And since it’s optimized for SEO, your site will be found more readily in search results related to your niche.
You already know that Easy Store is compatible with WooCommerce, but it’s also compatible with YITH WooCommerce Wishlist, which makes it easier than ever to add a wishlist to your site. This feature is proven to drive more sales and is a must-have for any online store you create. This theme comes with a variety of other features as well, like a widget that allows you to display information about shipping policies, customers support, and discounts. It also has a weekly featured section, categories, blog support, and much more. Many customization options are also included. Easy Store is easy to setup, yes, but it’s also feature-rich, making it a true standout theme.
The awesome eCommerce themes come thick and fast, with possibly my favorite of the bunch up next: Virtue, built by developers Kadence Themes. Why do I like Virtue so much? For a start, it’s super versatile so it can be used for a variety of purposes, but, for a free theme, it also comes packed with customization options and functionality — the kind of which you’d usually find only in a premium theme. The theme uses a beautifully clean, modern, responsive design. This includes a gorgeous image slider, a stylish image carousel, and, further down the page, a blogroll with large featured images. This makes it a great theme for anyone looking to build an image-rich website.
The theme also supports a solid range of functionality, right out-the-box. This includes social sharing buttons, contact cards, and a stylish portfolio gallery, complete with hover effect. Best of all, Virtue works brilliantly with WooCommerce. The theme comes with a stylish product gallery view, and a 1beautiful product page layout — complete with images, descriptions, and even related product links. A really strong eCommerce theme, I highly recommend you check Virtue out.
SparkleStore is another online store theme that couples solid design principles with tried and true e-commerce features. This theme is fully compatible with WooCommerce, is responsive and totally customizable, making it a sure fit for creating any type of online store you can imagine. The design itself is minimal but that’s precisely what makes it so compelling. It can be customized and adapted for any niche. The color scheme here includes a lot of white space, which is great for allowing your products to stand out. The feature set also lends itself well to stores that selling tangible products as well as digital ones.
Along with its WooCommerce compatibility, this theme integrates with numbers WooCommerce-related plugins like WOOF Products Filter, YITH WooCommerce Wishlist, YITH WooCommerce Quick View, and WooCommerce Variation Swatches. You will need general site functionality as well — not just e-commerce specific — and for that, this theme works well with Contact Form 7 and Jetpack. This theme includes a full support forum as well. Not bad for a free theme, right?
The Zakra theme has a clean and inviting design. You can make use of the header area to include a call to action to your most popular product or product category. The rest of the homepage follows a well-organized grid layout so you can feature products from various categories. You can also build trust by showcasing your store’s policies and highlight free shipping.
The theme is responsive and can be used for fashion, tech, grocery, and any other type of store. What’s more, the theme integrates well with Elementor so you can easily create a unique store layout. You can customize colors, fonts, upload your own logo, and more. This theme is also translation-ready and optimized for SEO. It works with the Gutenberg editor and is compatible with major WordPress plugins.
StoreCommerce is a free multipurpose theme geared towards online store owners. It covers all the basics you need to get your e-commerce site up and running with minimal hassle, which can be a huge relief considering all the work that goes into launching a business.
To get you started, StoreCommerce provides three demo layouts that you can choose from. Although it is somewhat limited in its font and color options when compared to other free themes, it does come with 10 widgets you can add to your header, footer, sidebar (including product carousels), or posts.
If you feel confused at any point during the setup process, never fear. You can access the StoreCommerce theme’s documentation and customer support right from your WordPress dashboard. The developer is highly responsive and happy to give users a helping hand, which isn’t always the case with free themes.
Overall, StoreCommerce is an excellent pick if you might want a little more guidance building your e-commerce sites. Thanks to the demo content and support channels, this option is both beginner- and budget-friendly.
ShoppingCart is another multipurpose WooCommerce theme for WordPress. The theme comes with several demos to choose from which depict a fashion and clothing store and a jewelry store. The theme has a stunning above the header area where you can add a call to action to feature most popular collection or highlight a new arrival in your store. You can also present products from various categories right on the homepage.
The theme is responsive and looks great on both desktop and mobile devices. ShoppingCart also supports popular plugins such as Breadcrumb NavXT, WP-PageNavi, Contact Form 7, Jetpack, bbPress, and many more. It’s translation-ready, highly customizable, and comes with premade page templates to speed up the site design time. On top of that, you’ll find multiple navigation menus, custom social media icons, and plenty of widgets to add content to the homepage.
22. Orchid Store
The Orchid Store theme is a versatile free theme with several demos that you can easily import with a single click. It’s worth mentioning that one of the demos is an Elementor demo which means you can easily rearrange the layout of the store with an easy to use drag and drop interface. Another demo is RTL ready so this theme is perfect for internationalized online stores. You can use it for any type of store, from fashion and jewelry stores to tech and appliances stores.
This theme is easy to customize and you can change colors, fonts, upload your own logo, and more. The theme is SEO-friendly and translation-ready. On top of that, the entire homepage is widgetized so all you have to do is drag and drop desired content into place. Lastly, the Orchid Store is responsive so your visitors will have no problems completing the purchase even on mobile devices.
23. Modern Store
The Modern Store theme has a modern and clean design. You can direct your visitors easily to the products that are currently on sale or point them towards your store policies. You’ll also find a search bar at the top that makes it easy for them to search for products. The homepage has several sections that allow you to showcase various categories and testimonials from past customers.
The theme is fully responsive and easy to customize. You can change colors to match your brand, use preferred fonts, upload your logo, and more. Modern Store is fully compatible with Gutenberg, Elementor, Yoast SEO, Contact Form 7, and other popular plugins. This theme is translation-ready.
Opstore is an e-commerce WordPress theme that offers all the features you’ve come to expect from an online store template without feeling redundant. It includes a stylish full-width featured image on the homepage where you can display a top-selling product or announce a sale accompanied by a prominent call-to-action button. It also has a top bar where you can input contact information, shipping info, as well as quick links to customer’s accounts and wishlists.
Opstore is compatible with Elementor, so you can drag-and-drop all the features around to land on a site design and layout that suits your store’s needs. Some features you can choose from include header options, sidebar options, colors, fonts, and custom widgets. You can set up a blog and contact page as well to further build a relationship with your customers and prospects.
25. Meta Store
Committed to building an eCommerce store using WooCommerce? Then it makes sense to pick a theme that integrates tightly with the uber-popular eCommerce plugin. For that, nothing can beat a theme built by WooCommerce developer WooThemes, who have created a number of high-quality themes for this very purpose — including the next item on our list, Storefront.
WooThemes have created a truly excellent, lightweight theme. An eCommerce store’s conversion rate is heavily impacted by load times, so Storefront is completely bloat-free. This means there are no unnecessary shortcodes, sliders, or page-builder plugins bundled in with the theme — though if you want this functionality, you can install a plugin for it from a recommended list. The theme itself looks gorgeous, with a stunning full-width parallax image on the homepage, as well as product category thumbnails, and stunning product galleries. To build a recognizable ‘brand’ for your store, Storefront allows you to change the color scheme for key areas of the page, with a choice of unlimited colors. The theme is coded to the highest possible standards and is fully responsive, too.
As we reach the end of today’s list, I’ve saved this little gem for last. Undoubtedly one of the most impressive free themes I’ve ever seen, Customizr was built using a very well-defined set of design principles. The execution is flawless, and this has made this theme insanely popular — to date there have been just shy of a million downloads. Without doubt, Customizr’s main selling point is (as the name alludes to) customization. An intuitive live builder lets you preview any changes on a live version of your website, so there are no surprises when you click Save.
The customization options come thick and fast: the theme comes with a choice of unlimited colors; striking typography; six layouts (including a double sidebar, allowing you to add loads of custom widgets); and two image slider styles. One of the slider options allow you to overlay compelling call to actions over your images, making it a great way for eCommerce stores to boost conversion rates. If that wasn’t enough, the homepage lets you add stunning, chunky thumbnails linking to your content, including gorgeous animation effects, and comes bundled with out-the-box social media icons. The theme can be tightly integrated with two of the most popular WordPress plugins, too: WooCommerce for eCommerce functionality, and bbPress for forum functionality. A truly exceptional theme!