With the rise of the internet and online shopping, more people than ever before are starting their own online business. If you fancy yourself an entrepreneur, selling products online is one of the most accessible ways to launch and run your own business. In fact, literally thousands of people are doing so, right from the comfort of their own home.
This is known as eCommerce, and WordPress is the perfect platform for launching an eCommerce venture. Why? Well that's largely down to the huge collection of dedicated eCommerce themes, some of which I'll be introducing you to today. Perhaps more than this, it's because of one fantastic eCommerce plugin in particular: WooCommerce.
WooCommerce allows you to effortless convert a website into a selling machine. For a start, you can add stunning product pages to your site, displaying product images, descriptions, specifications, and prices. Visitors to your website can then add these products to a virtual shopping cart, and, when they're ready, head over to the checkout page to make their payment. All this might sound incredibly technical, but because of WooCommerce it's surprisingly easy. Even inexperienced WordPress users should have very few problems adding eCommerce functionality to their website thanks to the intuitive WooCommerce plugin.
I know what you're probably thinking: get me WooCommerce now! Well, if you want WooCommerce, it's available here. Before that, though, you need a WordPress theme that integrates well with WooCommerce. That's what today's list is for: to introduce you to 31 of the best free eCommerce WordPress themes, all fully compatible with WooCommerce.
The Leto WordPress theme offers excellent eCommerce tools, free of charge and with a beautiful shopping cart configuration. It's a clean and modern layout with a large header image for displaying your promotions and other deals. The Leto WordPress theme is compatible with WooCommerce, making it great for just about any type of shop. As mentioned, the header media allows for you to show off a large header image. You even have the option to reveal a video that explains your product or company. When you go into the theme options you'll start to notice just how many customization tools are available. For instance, you can change around colors, typography, fonts, and more. For those familiar with WordPress, you'll enjoy that all of these options are available in the default WordPress customizer. Therefore, you won't have to go searching around to adjust your settings after installing the theme. Leto also provides several widgets for developing your entire homepage. This is great for eCommerce sites, since you can move them around with ease and add media and banners.
One of the ways to use widgets is by sharing a gallery of all of your products. This way, people know what you sell right from the start and can click through from your homepage. Along with that, the Leto theme offers a selection of Google Fonts that can be switched from the WordPress customizer. This is completely free access to the Google Fonts, which often is only available if you pay for a premium WordPress theme. Another reason to consider the Leto theme is because of the built-in translation tools. It basically allows you to turn your site into a translation-ready interface, where you can translate the pages yourself or you can have your users do it. Some other benefits of the Leto theme include the fast support from AThemes, constant updates, and the live customizer. Overall, it's a simple, yet stunning theme made for small to large-sized eCommerce businesses. It doesn't matter if you sell shoes or electronics, because the branding is done completely by you. There's no need to constrain yourself and worry about specific colors from a theme that might not fit. It's a winner all around.
TheShop is a gorgeous eCommerce theme, designed to help you sell more. Its stylish, minimalist design makes it the perfect theme to showcase your products and drive more sales. Impressive homepage features include a stunning image slider, a product carousel, and the ability to link directly to product categories. This makes it super-easy for your visitors to navigate your website, plus the image-heavy design will instantly switch visitors into buying mode.
TheShop also ships with an impressive range of customization options and design styles. For a start, you can change the color for every element of your website – which can be previewed in real-time using the intuitive WordPress Customizer. There are also over 600 Google fonts, a dedicated homepage template (as seen in the demo), and the opportunity to bolt a blog section onto your eCommerce store.
The Neve theme is a perfect choice if you want a theme that’s built to load fast and one that’s easy to customize. When it comes to e-commerce sites, speed plays a huge impact on your conversion rates and the Neve theme shines in this department. Not only that, Neve is also compatible with AMP technology which means your blog posts will look beautiful on mobile devices. Neve offers a well-organized homepage that makes it easy to display your featured and most popular products. You can also easily showcase your policies using the homepage feature boxes.
In terms of customization, the Neve theme offers plenty of ways to incorporate your brand. From customizing colors to changing fonts and uploading your logo, you can quickly create a unique design. The Neve theme works great with Elementor so you can have full control over your page layouts. In addition to all of the above features, the Neve theme comes with a growing collection of starter sites to speed up you design process.
The Zigcy Lite theme was built entirely on Customizer which means you will have no problems getting your online store to look exactly the way you want. Not only can you customize the colors and the fonts but you can also create a beautiful and completely custom homepage that showcases your best and most popular products. The theme also comes with beautiful and personalized checkout pages so you can improve your checkout conversion rates.
The theme has a deep integration with WooCommerce so you will benefit from features such as the ability to search products and content, a call to action section that invites visitors to check out the latest products, multiple post and page layouts and more. The Zigcy Lite theme is also fully responsive and comes with a gorgeous slider which is perfect for promoting special deals in your store. On top of that, the theme is easy to use and optimized to load fast.
The Ecommerce Gem theme delivers some color and style to your online store, using a header image on the homepage and a banner towards the top for showing information like social media buttons, the shopping cart icons, and contact details. This is a multipurpose theme that works well with WooCommerce. In fact, it's been made to integrate with WooCommerce so that you won't have any problems along the way. Simply install the plugin and the Ecommerce Gem theme and you'll have a full online store with a checkout and shopping cart. One of the benefits of going with the Ecommerce Gem theme is that it comes with a product search combined with a category selection tool. You can also add multiple sections on the homepage, along with banners for your promotions. The multipurpose nature of the theme means that it runs well for just about any type of business. You might use it to sell jewelry or clothing, or maybe you need it for a digital agency or your blog store.
The Ecommerce Gem theme does come as a free download. However, you have the option to upgrade to the premium version if you enjoy it and would like more features. In addition to that, the theme provides a responsive design, which is absolutely necessary in today's eCommerce world. Lots of people purchase items from mobile phones and tablets, so you would be silly to forget about those customers. Furthermore, the Ecommerce Gem theme includes an easy to customize product carousel. This way, you have the opportunity to feature some of your products towards the top of your page or somewhere on the homepage. The drag and drop widgetized homepage sections are quite helpful as well. These make your design process a little bit easier, since you don't have to worry about coding or hiring a developer. Along with that, you receive some social link settings, a full-width slider, and a widget section in the footer. For $0 it's an excellent deal, and if you decide that it's the perfect theme for your store then you can decide to upgrade.
The Estore WordPress theme comes from the developers at ThemeGrill. It's a sleek theme that you can download for free for any new eCommerce store. It also offers a premium version for $69 if you're ready to take your store to the next level. What's cool about the Estore theme is that it's compatible with both WooCommerce and YITH WooCommerce Wishlist plugins. Therefore, you not only have the option to generate a complete eCommerce shop, but you can give your customers the chance to make their own wishlists online. It seems like this combination will make it much easier to sell your products, since customers can remember their wishlist items and have the incentive to come back to your store. Another benefit of the Estore theme is that it comes with the Collection WooCommerce template. This gem helps you configure categories and collections, listing them on a single page without any problems.
You'll also get a beautiful, responsive design, making it effective on all mobile devices. Along with that, the Estore theme delivers on category colors, since you choose from a wide range of colors to brand your websites and make things more lively. The theme offers over 10 widget areas to fit all of your content, and it also has 12 custom widgets from category lists to metadata. Keep in mind, the free version has the 12 widgets, and the pro version offers even more than this. The pro version also has advanced typography, delivering over 600 Google Fonts for the ultimate selection. Along with that, you receive everything from primary color options to the Awesome Slider. I also like the footer editor, which is great for sharing copyright information and customizing this small section a little easier. Add demo content, custom CSS, and lots of documentation to the list and you have a wonderful theme for all sizes of eCommerce stores.
The Shop Isle WordPress theme provides a a beautiful free layout for eCommerce store owners looking for a more visual approach to online selling. The theme is based on Bootstrap, and it's meant to work well with the WooCommerce plugin. This way, you don't have to spend much time formatting, connecting a payment gateway or getting your products up and running for the big launch. Overall, the theme is pretty flexible for having no price tag. You can construct a onepage website with Shop Isle, and the fullscreen image is sure to convince people to buy from your store. The parallax effect is something you rarely see on free themes, so it's worthwhile checking out Shop Isle to see if a parallax effect is what your business needs. We recommend placing a call to action or a bit of text over your parallax background to make it stand out.
The responsive theme mimics what you would see on a regular mobile app. For example, if someone opens your blog on a tablet or phone they'll see that the visuals and text items are all going to snap into place for the ideal viewing on mobile devices. Several third party plugins work with the theme as well. For example, the following plugins have been tested and are ready to be installed with the Shop Isle theme: Photo Gallery Grid, Contact Form 7, Meta Slider, SiteOrigin Page Builder and JetPack. Along with the search engine tools, and the minimum and elegant style, the Shop Isle WordPress theme is one of the top options to go with if you're thinking about making an online store. Your best bet is to consider the Shop Isle theme if you're thinking about selling clothing, jewelry, or something where the images truly make a difference. With the large header and professional grid-based galleries on the homepage, you shouldn't have any problem attracting customers.
Next up we have Vantage, a beautiful, feature-rich eCommerce theme, developed by SiteOrigin. The homepage looks great with a full-width slider, beautiful icons, and bold headline text. For a free theme, Vantage offers a lot of functionality — including some features usually reserved for premium themes. This is achieved through seamless integration with some of the best free plugins on the market today. You can build your image slider with MetaSlider, your layout with the drag-and-drop Page Builder, and you can, of course, sell products from your website courtesy of WooCommerce.
Because of the close integration with Page Builder, you have complete freedom to make your site your own, and this means it can be used in a wide variety of niches. In my opinion, though, Vantage is the perfect theme for a business website or a professional blog.
If you take a look at the EightStore theme you'll notice quite a few interesting frontend features that you can't find anywhere else. First of all, it's a rather visual interface, with large headers, sliders and thumbnail images and links. You can link to a wide variety of your pages and categorize your eCommerce store for better navigation. We also like this because the best online stores have beautiful banner ads when holding promotions and events. Therefore, you have the chance to do all of this with the simplicity of a free eCommerce theme. The EightStore option goes along well with the WooCommerce plugin, making it useful for those who are familiar. Not to worry if you've never utilized the WooCommerce plugin, because it's pretty easy to get your products online and selling. In fact, much of the work is done by the plugin and payment processor.
The beautiful design has a configurable homepage and slider. Use the slider to show off your new products and talk about what the site does for its customers. the product slider is one of the standout features because you have the ability to cram in a bunch of your products for display. Therefore, when your customers stop by they can scroll through the selection and click on the items they want to see more of. Testimonials are available for showing people how credible your company is, while the fully responsive interface is bound to help users out when viewing on smaller devices. One thing to consider is that the translation files are useful for expanding your brand to other parts of the world. Along with bbPress functionality, typography options and more, the EightStore WordPress theme has some powerful features for you to test out.
The Storevilla theme is a great choice for fashion, jewelry, beauty or other online stores selling luxury products. It has an elegant and high end design with plenty of space to showcase product categories, latest arrivals, store policies, and more. The theme also has a search bar at the top so your visitors can quickly find the products they’re looking for. Another great feature is that you can showcase logos from brands that you’re selling in your store or feature customer testimonials.
The Storevilla theme can be customized with your preferred colors and fonts. Other notable features include unlimited slider options, background configuration, advanced product search, multiple category display layout, and more. The theme is responsive, translation ready and SEO friendly.
The Astra theme touts itself as the fastest theme for WordPress and when it comes to eCommerce website, website speed matters a lot. After all, nobody wants to wait around for the page load before they can start shopping for their favorite products. Another thing that makes Astra unique is that it works great with page builder plugins like Elementor which means you can easily create a unique layout for your store with a drag and drop interface.
The theme is also easy to customize and you can change colors, fonts, add your own logo, and more. Don’t forget that you can also customize various elements using the Elementor page builder plugin so the customization options are numerous with this theme. Astra is also SEO-friendly, translation-ready, and accessibility-ready. In addition to all of the above features, Astra theme supports mega menu as well as transparent headers.
Wow, wow, wow! What else can be said about Make, with its beautifully elegant design, impressive list of functionality, and the ability to integrate with loads of WordPress' most popular plugins — including WooCommerce, Gravity Forms, and Jetpack. Make is versatile enough to be used for a variety of purposes, including a blog, portfolio site, or (my personal preferred usage) as a business site.
You can build your own custom layout for your pages thanks to Make's intuitive drag-and-drop page builder functionality. There's also 110 different customization options, including unlimited colors, over 600 Google fonts, and custom backgrounds. Make is exceptionally well coded, and is used by many of the top names in the blogosphere, including ChrisLema.com. Make is highly recommended, and would be a great theme to power a professional eCommerce store.
The AccessPress Store WordPress theme delivers a pretty simple layout, but you also receive support for a beautiful slider with high resolution images. The slider includes overlaying text and buttons to create a sales funnel and push people to places that are going to boost your profits into the future. As with some of the other options on this list, AccessPress Store is a highly visual free solution, with banners, product sliders and links that lead to other places throughout your website. WooCommerce combines well with the theme, allowing you the ability to create your own products, collect payments and pump out a decent amount of coupons that keep people coming back to your store. We like the advanced wishlist functionality, considering it's an incredible way for users to think about what they want to buy in the future.
Certain tags can be placed on some of your product listings. For example, you can have a New or Sale tag to indicate that users should click on those first. The featured product show is fairly simple to setup, where you take a few of the products you sell the most and select them to go in the primary list. Not many eCommerce stores are going to pass up functionality like this, so we recommend taking a look at the AccessPress Store WordPress theme to get a taste of what a real online store should look like. Even if you don't go with this option if can give you some good ideas for your actual store.
Next we have Base WP, a clean, minimal blogging theme that's WooCommerce compatible, allowing you to bolt an eCommerce store onto your website. The theme's simplicity is its biggest strength, with a modern design and lots of white space that ensures your content and products take center stage.
As well as this, Base WP is simply a brilliantly well-coded theme. It's cross-browser compatible, multilingual, retina-ready, SEO optimized, and fully responsive. This means that whoever your visitors are, they'll be able to view your website in all its glory. A nice, stylish theme that would really work for anyone looking to combine a blog and eCommerce store.
The Rife theme has 7 premade layouts to choose from, one of which is an online store demo. You can import it with a single click and have your site up and running in a few hours. The theme has a stunning above the fold area where you can highlight new arrivals or direct them to a particular category. The homepage also has plenty of space to showcase featured products from various categories.
The theme is easy to customize so you can change colors, fonts, and tweak other visual elements using the WordPress customizer. Rife is a responsive theme which looks great on both mobile and desktop devices. It’s also translation-ready and comes with support for popular WordPress plugins. On top of that, the Rife theme integrates with Elementor so you can quickly and easily create custom page layouts.
The awesome eCommerce themes come thick and fast, with possibly my favorite of the bunch up next: Virtue, built by developers Kadence Themes. Why do I like Virtue so much? For a start, it's super versatile so it can be used for a variety of purposes, but, for a free theme, it also comes packed with customization options and functionality — the kind of which you'd usually find only in a premium theme. The theme uses a beautifully clean, modern, responsive design. This includes a gorgeous image slider, a stylish image carousel, and, further down the page, a blogroll with large featured images. This makes it a great theme for anyone looking to build an image-rich website.
The theme also supports a solid range of functionality, right out-the-box. This includes social sharing buttons, contact cards, and a stylish portfolio gallery, complete with hover effect. Best of all, Virtue works brilliantly with WooCommerce. The theme comes with a stylish product gallery view, and a beautiful product page layout — complete with images, descriptions, and even related product links. A really strong eCommerce theme, I highly recommend you check Virtue out.
The Shopper theme has a modern design that’s perfect for showcasing products from multiple product categories. The theme has a search bar at the top which is perfect for allowing potential customers to quickly find what they want. You’ll also notice that the theme comes with a dropdown menu which makes it easy to add all your categories to the menu without making it appear more cluttered.
The theme is fully responsive so buyers can make a purchase even from their mobile devices. Thanks to its minimal design, you can easily use this theme for any type of store. Keep in mind that you can customize the theme with your preferred colors and fonts to make it match your branding. This theme also comes with YITH Wishlist integration. In addition to that, the theme is translation ready and optimized for SEO with structured data for articles and products.
The MaxStore WordPress theme has a modern and exciting design, along with the ability to integrate with WooCommerce. In fact, it's made just for WooCommerce, so your products show up in beautiful galleries on the homepage and the checkout is better than most other free eCommerce themes. We like the theme for anything from fashion stores to sporting goods shops. The responsive design allows for selling on mobile devices, and the translation features ensure that you can expand to other countries around the world. The wishlist support is something you would generally not see on a free theme, helping out customers who want to save products for later.
Some of the other features include the right and left sidebars, both of which combine nicely with widgets. The custom background adjusts depending on the type of branding you would like to display. Furthermore, it has an informational top bar to display details on new products and promotions. The featured images show up beautifully from your blog, and the three column format ensures that all of your product previews are displayed in a clear and professional manner. Not only that, but you receive custom menus, a flexible header, and a footer area that supports all types of widgets.
The Zakra theme has a clean and inviting design. You can make use of the header area to include a call to action to your most popular product or product category. The rest of the homepage follows a well-organized grid layout so you can feature products from various categories. You can also build trust by showcasing your store’s policies and highlight free shipping.
The theme is responsive and can be used for fashion, tech, grocery, and any other type of store. What’s more, the theme integrates well with Elementor so you can easily create a unique store layout. You can customize colors, fonts, upload your own logo, and more. This theme is also translation ready and optimized for SEO. It works with the Gutenberg editor and is compatible with major WordPress plugins.
Market is a beautiful, minimalist WordPress theme, designed specifically for use by eCommerce stores. The minimalist design is beautifully complemented with loads of images and gorgeous CSS3 animations. For a start, the homepage features a stylish image slider, complete with eye-catching transition effects. The theme supports a blog, too, with your contents' featured images displayed prominently on the homepage — there's also a fun hover effect.
The theme lets you add stylish product gallery and product pages to your website, complete with custom widget space courtesy of the sidebar. You can add your latest posts to the sidebar, or even your most popular products to boost click through and conversions. As well as this, you can add two separate menus to the header area, as well as displaying a variety of bright, colorful social sharing buttons — Market supports up to nine social networks. A really elegant, stylish theme, Market is ideal for anyone looking to launch an online shop, regardless of your niche.
Shopping Cart is another multipurpose WooCommerce theme for WordPress. The theme comes with several demos to choose from which depict a fashion and clothing store and a jewelry store. The theme has a stunning above the header area where you can add a call to action to feature most popular collection or highlight a new arrival in your store. You can also present products from various categories right on the homepage.
The theme is responsive and looks great on both desktop and mobile devices. Shopping Cart also supports popular plugins such as Breadcrumb NavXT, WP-PageNavi, Contact Form 7, Jetpack, bbPress, and many more. It’s translation ready, highly customizable, and comes with premade page templates to speed up the site design time. On top of that, you’ll find multiple navigation menus, custom social media icons, and plenty of widgets to add content to the homepage.
Now I must admit, I'm a huge fan of the Seller theme, and I'd recommend it to anyone looking to launch an eCommerce shop. The theme is fully compatible with WooCommerce, allowing you to build a beautiful, fully-functional store. The Seller theme — like its predecessor, the Market theme, just above — uses a stunning, minimal design, but also manages to incorporate a lot of images. You can add a stylish full-width image gallery to your homepage, as well as displaying a range of featured images in beautiful, multi-column grids.
The theme supports a good amount of widget areas, including a sidebar and four-column footer. You can add custom widgets to these spaces, giving your website the functionality you need to maximize sales. There's also a variety of layouts, a showcase area, and you can add your contact details and social sharing buttons to the header bar. If you want your store to look great on devices of all sizes, you'll be pleased to hear that Seller is fully responsive, too.
How does more sales for your eCommerce store sound? Pretty good, am I right? Responsive is a simply-yet-effective WordPress theme, allowing you to display your call to actions loud and proud. This fantastic free theme comes with a variety of call to action elements, helping you push your conversion rate to the maximum. For a start, there's beautiful CSS buttons, which you can build in a variety of colors and sizes. Then there's the CSS info boxes, allowing you to display bright, powerful messages to your visitors — for example, letting them know about a promotion you're running.
Beyond the call to actions, Responsive boasts loads more impressive features. As the name indicates, the theme is fully responsive, plus it comes with a variety of layout options. This includes four menu positions, nine page templates (with a variety of layout options for each), and 11 custom widget areas. As an added bonus, the theme also supports a slick set of social sharing buttons, which you can display in the footer section of your website. A really great theme, Responsive is fully compatible with WooCommerce.
The Orchid Store theme is a versatile free theme with several demos that you can easily import with a single click. It’s worth mentioning that one of the demos is an Elementor demo which means you can easily rearrange the layout of the store with an easy to use drag and drop interface. Another demo is RTL ready so this theme is perfect for internationalized online stores. You can use it for any type of store, from fashion and jewelry stores to tech and appliances stores.
This theme is easy to customize and you can change colors, fonts, upload your own logo, and more. The theme is SEO-friendly and translation-ready. On top of that, the entire homepage is widgetized so all you have to do is drag and drop desired content into place. Lastly, the Orchid Store is responsive so your visitors will have no problems completing the purchase even on mobile devices.
If you want a modern and versatile theme for your online store, check out the WP Store theme. It comes with a large above the fold area where you can add a full width header image or slider featuring most popular products or product categories. The theme also has a well-organized homepage with a grid layout that makes it easy to highlight your products and share store policies such as free shipping.
WP Store is fully customizable so you’ll have no problems changing colors, fonts, and other visual settings. It’s responsive which means your visitors can easily make a purchase from their smartphone or tablet. You can also make use of the dropdown menu to add multiple product categories without cluttering up your navigation. The theme is also translation-ready.
The Modern Store theme has a modern and clean design. You can direct your visitors easily to the products that are currently on sale or point them towards your store policies. You’ll also find a search bar at the top that makes it easy for them to search for products. The homepage has several sections that allow you to showcase various categories and testimonials from past customers.
The theme is fully responsive and easy to customize. You can change colors to match your brand, use preferred fonts, upload your logo, and more. Modern Store is fully compatible with Gutenberg, Elementor, Yoast SEO, Contact Form 7, and other popular plugins. This theme is translation-ready.
Committed to building an eCommerce store using WooCommerce? Then it makes sense to pick a theme that integrates tightly with the uber-popular eCommerce plugin. For that, nothing can beat a theme built by WooCommerce developer WooThemes, who have created a number of high-quality themes for this very purpose — including the next item on our list, Storefront.
WooThemes have created a truly excellent, lightweight theme. An eCommerce store's conversion rate is heavily impacted by load times, so Storefront is completely bloat-free. This means there are no unnecessary shortcodes, sliders, or page-builder plugins bundled in with the theme — though if you want this functionality, you can install a plugin for it from a recommended list. The theme itself looks gorgeous, with a stunning full-width parallax image on the homepage, as well as product category thumbnails, and stunning product galleries. To build a recognizable ‘brand' for your store, Storefront allows you to change the color scheme for key areas of the page, with a choice of unlimited colors. The theme is coded to the highest possible standards and is fully responsive, too.
With its clean, modern design, Fruitful is definitely one of my favorite themes featured on today's list. Looks can be deceptive, though: despite Fruitful's relatively simple, minimal design, it's actually a rather powerful theme. The theme can reel off a long list of features: two image sliders, custom background image, custom background colors, menu styling, 20+ Google fonts, two layouts, and built-in social media sharing buttons. That gives you a lot of flexibility to work with, making it a really great platform for building a branded eCommerce store.
Fruitful also supports an in-depth but intuitive control panel, allowing you to configure your website to your liking with ease. The theme is responsive, cross-browser compatible, translation ready, and, of course, is fully compatible with WooCommerce. A truly excellent free theme, Fruitful comes highly recommended by me.
As we reach the end of today's list, I've saved this little gem for last. Undoubtedly one of the most impressive free themes I've even seen, Customizr was built using a very well-defined set of design principles. The execution is flawless, and this has made this theme insanely popular — to date there have been just shy of a million downloads. Without doubt, Customizr's main selling point is (as the name alludes to) customization. An intuitive live builder lets you preview any changes on a live version of your website, so there are no surprises when you click Save.
The customization options come thick and fast: the theme comes with a choice of unlimited colors; gorgeous, striking typography; six layouts (including a double sidebar, allowing you to add loads of custom widgets); and two image slider styles. One of the slider options allow you to overlay compelling call to actions over your images, making it a great way for eCommerce stores to boost conversion rates. If that wasn't enough, the homepage lets you add stunning, chunky thumbnails linking to your content, including gorgeous animation effects, and comes bundled with out-the-box social media icons. The theme can be tightly integrated with two of the most popular WordPress plugins, too: WooCommerce for eCommerce functionality, and bbPress for forum functionality. A truly exceptional theme!