With the rise of the internet and online shopping, more people than ever before are starting their own online businesses. If you fancy yourself an entrepreneur, selling products online is one of the most accessible ways to launch and run your own business.
WordPress is the perfect platform for launching an eCommerce venture. Why? Well, that’s largely down to the huge collection of dedicated eCommerce themes, some of which I’ll be introducing you to today. Perhaps more than this, it’s because of one fantastic eCommerce plugin in particular: WooCommerce.
WooCommerce allows you to effortlessly convert a WordPress site into a selling machine. For a start, you can add stunning product pages to your site, displaying product images, descriptions, specifications, and prices. Visitors to your website can then add these products to a virtual shopping cart, and, when they’re ready, head over to the checkout page to make their payment.
All this might sound incredibly technical but because of WooCommerce, it’s surprisingly easy. Even inexperienced WordPress users should have very few problems adding eCommerce functionality to their website thanks to the intuitive WooCommerce plugin.
I know what you’re probably thinking: get me WooCommerce now! Well, if you want WooCommerce, it’s available here. Before that, though, you need a WordPress theme that integrates well with WooCommerce.
That’s what today’s list is for: to introduce you to the best free eCommerce WordPress themes, all fully compatible with WooCommerce.
For even more options, check out our collection of the best premium eCommerce themes, too.
The perfect theme can make all the difference to your online store. If you want visitors to be impressed right away, Botiga is well worth a look.
This complete eCommerce theme features an elegant, minimalist design that lets you showcase your products in an attention-grabbing way. Botiga is versatile enough for a wide range of businesses and brands to use. It offers multiple listing styles with various product card customization options, three product page gallery designs, and different checkout styles. It also comes with product recommendation and filter features as well as five header styles to choose from.
Botiga lets you add a blog to your online store, which is an excellent feature for highlighting and promoting your products. In addition, it comes with six different archive layouts, providing you with a variety of options for showcasing your posts. It also includes various cart layout customization choices. For example, you can choose to display the cart’s total amount at the right or bottom of the page.
You can even select from multiple badge styles to promote certain products that are on sale and bring attention to any special offers or limited-time deals. If you’re looking for a flexible and sophisticated theme for your online store, Botiga is one to check out.
Trust is a key metric among many customers, and for good reason – it directly impacts whether you make a sale. This trust should also extend to your choice of theme. Sydney is a long-standing frontrunner in this regard.
You’ll know that social proof is a virtual ‘seal of excellence’ within eCommerce. Given this, Sydney’s layout creation is officially recommended by Elementor. This drag-and-drop page builder plugin is also bundled in, which means you get a bunch of class-leading site creation tools at your disposal. If you’re looking to get started quickly, Sydney offers one-click imports of its demos — great if you’d like your eCommerce store to start from a solid base.
There are a number of time-saving and handy features included with Sydney, too, such as being fully translation-ready and a set of powerful theme options. This is all offered for free, although there is a premium version available.
Overall, Sydney can meet your needs when it comes to your choice of eCommerce theme. It has many great features and offers the power of the Elementor plugin under the hood. What’s more, it’s totally free — worth a spin in anyone’s book!
The Neve theme is a perfect choice if you want a theme that’s built to load fast and one that’s easy to customize.
When it comes to eCommerce sites, speed plays a huge impact on your conversion rates and the Neve theme shines in this department. Neve offers a well-organized homepage that makes it easy to display your featured and most popular products. You can also easily showcase your shop policies using the homepage feature boxes.
In terms of customization, the Neve theme offers plenty of ways to incorporate your brand. From customizing colors to changing fonts and uploading your logo, you can quickly create a unique design. The Neve theme works great with Elementor so you can have full control over your page layouts.
In addition to all of the above features, the Neve theme comes with a growing collection of starter sites to speed up your design process.
4. Open Shop
Open Shop comes with a collection of pre-made templates that show the various ways it can be used and help to jump-start your own designs. You can also choose from three main header layouts, eight widget and footer options, a color manager, product carousels, and more, to customize the look of your store.
While there is nothing overly unique about this theme’s look and layout, it is deeply integrated with WooCommerce which makes building your online shop that much easier. Also, thanks to the one-minute setup and the full-featured live customizer, this is a quality choice if you’re looking for a beginner and user-friendly theme.
The Zakra theme has a clean and inviting design.
You can make use of the header area to include a call to action for your most popular product or product category. The rest of the homepage follows a well-organized grid layout so you can feature products from various categories. You can also build trust by showcasing your store’s policies and highlighting free shipping.
This theme can be used for fashion, tech, grocery, and any other type of store. What’s more, the theme integrates well with Elementor so you can easily create a unique store layout. You can customize the colors and fonts, upload your own logo, and more.
Zakra is also translation-ready and compatible with the major WordPress plugins.
The Astra theme touts itself as the fastest theme for WordPress and when it comes to eCommerce websites, speed matters a lot.
After all, nobody wants to wait around for the page load before they can start shopping for their favorite products. Another thing that makes Astra unique is that it works great with page builder plugins like Elementor which means you can easily create a unique layout for your store with a drag-and-drop interface.
The theme is also easy to customize, for example, you can change the colors and fonts, add your own logo, and more. Don’t forget that you can also customize various elements using the Elementor page builder plugin, so the customization options are numerous with this theme. Astra is also SEO-friendly, translation-ready, and accessibility-ready.
In addition to all of the above features, the Astra theme supports mega menus as well as transparent headers.
GeneratePress is a fantastic free WordPress theme that can be used to set up virtually any type of online store quickly.
You can complete just about any customization you want on this theme, including making adjustments to the colors, typography, and various styling elements. You also have control over the broader layout, including margins, sidebars, footers, and padding.
GeneratePress is compatible with most popular page builder plugins and works with a number of hooks and filters for further expanding its eComerce functions.
Especially for a free theme, GeneratePress offers more than enough.
Many themes are sold on the promise that they will help you develop a website quickly. However, sometimes you’ll need to take more time perfecting your design, especially if you run an eCommerce website. Fortunately, Woostify has plenty under the hood to help you achieve that.
To be clear, Wootsify can still offer a rapid setup time. It includes multiple demos that have a straightforward installation process, an almost endless set of customization options, and integration with the bundled Elementor page builder plugin. However, if you have more unique requirements for your site, this theme really begins to shine.
Wootsify’s best feature is the collection of hooks and filters it places at your disposal. While you’ll definitely need coding knowledge to use them, these WordPress code snippets enable you to implement practically any functionality on your website. They’re even useful if you work with a developer to realize your vision.
In my opinion, Wootsify is an ideal eCommerce theme to scale with. You can begin building your site with the included templates and features, then hire a developer to make further improvements.
As such, this is one theme that could stick with you on your entire eCommerce journey.
Most free themes come with limited customization options. However, OceanWP can help you build an eCommerce site that’s tailored to your needs.
While most of OceanWP’s demo sites are only available with the pro version, you’ll get multiple layouts for free. These include designs for your shop, product pages, and blog. The free theme also includes seven customizable header styles, different logo options, and more. Plus, you get complete control over color and typography settings.
Additionally, OceanWP has a lot to offer with its eCommerce features. For example, you can choose from a multi-step or distraction-free checkout, display multiple filter widgets, and enable shoppers to check product information without leaving the page. All of these features are designed to help increase conversions on your eCommerce site.
If you need a simple website for your online boutique, Gutenshop may be able to help you out. Its clean and minimalist look offers a solid starting point for building your store.
This eCommerce theme is powered by WooCommerce and a built-in page builder, resulting in a beginner-friendly way to create your store. It also provides a one-page shop option, checkout and cart pages, and a blog. Its look is bare and straightforward, which may be ideal if you want to take a minimalist approach.
While Gutenshop may not the most feature-rich option on this list, it could be exactly what you’re looking for if you want a no-hassle, no-frills theme for showcasing your online boutique or shop products.
If you are looking for more features, it does come in a premium version with added support, extra header styles, Elementor-compatibility, and more.
The Rife theme has seven premade layouts to choose from, one of which is an online store demo.
You can import it with a single click and have your site up and running in a few hours. The theme has a stunning above-the-fold area where you can highlight new arrivals or direct them to a particular category. The homepage also has plenty of space to showcase featured products from various categories.
The theme is easy to customize; you can change the colors and fonts and tweak other visual elements using the Customizer. It’s also translation-ready and comes with support for popular WordPress plugins.
On top of that, the Rife theme integrates with Elementor so you can quickly and easily create custom page layouts.
If you’re looking for a minimalist theme for your eCommerce site, Kadence might be the solution for you.
This lightweight, versatile theme comes with a library of pre-made templates, including two demos for eCommerce stores, to help you get started quickly. It also includes a drag-and-drop builder, pre-made menu designs, and custom layouts, as well as plenty of color and typography options.
All in all, Kadence offers a relatively straightforward yet solid experience, especially if you’re planning to build a simple eCommerce website.
It’s also available in a premium version if you’re looking for more advanced features, such as header addons and use on unlimited sites.
13. Orchid Store
The Orchid Store theme is a versatile free theme with several demos that you can easily import with a single click.
It supports the Elementor page builder plugin, which means you can easily rearrange the layout of the demos using a visual interface.
This theme is easy to customize, for instance, you can change the colors and fonts, upload your own logo, and more. Orchid Store is SEO-friendly and translation-ready, too.
In addition, the entire homepage is widgetized, so all you have to do is drag and drop the desired content into place.
It also supports RTL (right-to-left) languages, so it’s perfect for internationalized online stores. You can use it for any type of eCommerce site, from fashion and jewelry shops to tech and appliance stores.
14. Easy Store
Another quick-start WordPress theme for online stores is the aptly named Easy Store.
This theme makes it a snap to create a beautiful eCommerce website with WooCommerce. It’s also compatible with the YITH WooCommerce Wishlist plugin, which makes it easier than ever to add a wishlist to your site. This feature is proven to drive more sales and is a must-have for any online store you create.
Easy Store comes with a variety of other features as well, such as a widget that allows you to display information about shipping policies, customers support, and discounts.
It also has a weekly featured section, categories, blog support, and much more. Many customization options are included, too.
Easy Store is easy to set up, yes, but it’s also feature-rich, making it a standout free theme.
15. Superb eCommerce
A clean and simple layout can make your products stand out. Superb eCommerce is a minimalist theme that streamlines the shopping journey, helping you make more sales.
This theme includes all the essential pages for your online store, including a blog with two different layout options. You’ll also get a page dedicated to your team and a separate About section. With the premium version, you can customize almost every aspect of your site, using Elementor. This includes all fonts and colors, the header, and the navigation menu.
While Superb eCommerce doesn’t offer many layouts to choose from, it can still help you build a tasteful and functional store. It comes with full WooCommerce integration and a selection of eCommerce widgets, such as search bars, filtering options, and a shopping cart.
If you want a professional, no-frills site for your online business, Superb eCommerce may be the right choice for you.
ShoppingCart is another multipurpose WooCommerce theme for WordPress.
It comes with several demos to choose from which depict a fashion and clothing store and a jewelry store. The theme has a stunning above-the-header area where you can add a call to action to feature the most popular collection or highlight a new arrival in your store. You can also present products from various categories right on the homepage.
ShoppingCart also supports popular plugins such as Breadcrumb NavXT, WP-PageNavi, Contact Form 7, Jetpack, bbPress, and many more. It’s translation-ready, highly customizable, and comes with premade page templates to speed up the site design time.
On top of that, you’ll find multiple navigation menus, custom social media icons, and plenty of widgets to add content to the homepage.
Storefront is Automattic’s official WooCommerce theme, created by the developers of the WooCommerce plugin.
It’s a truly excellent, lightweight theme. An eCommerce store’s conversion rate is heavily impacted by load times, and Storefront is completely bloat-free.
The theme itself looks great, with a full-width image on the homepage, as well as product category thumbnails and stylish product galleries.
To build a recognizable brand for your store, Storefront allows you to change the color scheme for key areas of the page, with a choice of unlimited colors.